Kevin Wade Email & Phone Number

United States

Petaluma, Ca

Following the acquisition of Cyan for ~$500M, I’m responsible for leading the product marketing strategy and team for Blue Planet, a division of Ciena. This includes developing and executing cross-functional marketing programs to drive market awareness, demand generation, and sales enablement. Other core responsibilities include: Developing core market messages, product messaging, and competitive positioning for the Blue Planet intelligent automation software portfolio, which includes dynamic inventory, service/network orchestration, and service assurance.Acting as spokesperson for the Blue Planet division with press/analysts and at industry events.Collaborating with sales, product management, and corporate communications to optimize customer engagement.Leading the development and creation of customer-facing and sales enablement content such as webinar/seminar presentations, white papers, video demos, data sheets, web pages, solution briefs etc.

Petaluma, Ca

Directed all of Cyan’s product marketing activities including product messaging and positioning, sales enablement, marketing programs, and content development Accomplishments:Helped to solidify Cyan’s position as an industry- and thought-leader in key market segments: service provider SDN/NFV, packet-optical and data center interconnect Directed the sales enablement process to ensure that the field was prepared to position and sell Cyan’s products Developed customer-facing content such as presentations, video demos, data sheets, web pages, etc… Secured multiple high-profile industry awards including the Light Reading Leading Lights (2x), MEF Ethernet Excellence Award, Lightwave Innovation Award and many moreLed successful joint marketing activities with customers and partners such as CenturyLink, Colt, NTT America, VMware and others Acted as a company spokesperson with press/analysts and in presentations at leading conferences including Comptel and Data Center Dynamics

Petaluma And San Jose, Ca

Following the Turin-Force10 merger, I was promoted to run product marketing for the combined company Accomplishments:Led the product marketing team with responsibility for both the Data Center hardware and software products, as well as the Service Provider products representing ~$200 million in annual revenuesDirected multiple product launches and PR campaigns that solidified the company’s positioning as a technology and thought leader in the Data Center networking market

Petaluma, Ca

Led all corporate and product marketing activities for a majority of the company’s existence. Managed and developed an internal marketing staff, as well as various outside resources for MarComm, PR/MR, web design, technical publications and graphic designAccomplishments:Played an integral role launching the company as a start-up, navigating it through a prolonged industry downturn, and growing to a 600+ customer base and ~$100M in annual revenues

Responsible for worldwide product marketing and competitive analysis for multiservice access product lines in Lucent’s access division (TNT, APX, and Stinger)

Led all aspects of marketing the SmartSwitch 6000, the company’s #1 revenue generating Ethernet LAN switching product-line ($200+ million/year), including developing marketing plans and executing product launches