Kevin Gregory Email & Phone Number

I am a marketing leader with experience leading cross-functional teams to expand brand awareness and drive market expansion. Adept at developing full marketing strategies, including social media and digital campaigns, media plans, grassroots initiatives, partner promotions, and earned media coverage. Recognized for creating highly effective branding strategies that have resulted in positive brand awareness and significant revenue growth.I have expertise in the areas of...-Strategic Planning – Guiding the long-term strategy of the marketing organization and business. Portfolio Analysis, which involves assessing financial metrics against strategy and market opportunities. Conducting market research to guide future decision-making. Support development, analysis, and tracking of metrics to assess organizational performance.-Driving Revenue - Created comprehensive marketing plans, including paid media plans, digital and social media strategy, partner promotions, grassroots initiatives, and earned media to exceed revenue budget goals and achieved a complete ticket sellout in each of the last 12 years.-Brand Management – Developed multiple new unique brand platforms. Formed internal teams and gathered stakeholders to lead the branding process, conducted market research, selected agency partners, and developed creative concepts and logos for what the new brands would look like. Efforts grew brand recognition and drove year-over-year first-time fan attendee volume.-Creative Development – Directed in-house and contract graphic designers to develop and execute unique creative campaigns which drove increased website traffic by 15% and inbound call volume by 20%.-Digital & Social Media – Strategically planned and launched digital campaigns to drive brand awareness and sales. Designed editorial content strategy; curated and segmented editorial content to increase engagement and channel growth. Redesigned websites to increase information flow and sales conversions. Engagement growth continuously ranked 20% higher than peer groups. I can be reached at 313-213-4275 or kevingregory10@gmail.com

Listed skills include Media Planning, Project Management, Branding And Identity, Sports Management, and 14 others.

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  Bowling Green State University

  Sport Management