Kevin Kaminsky Email & Phone Number

United States

Scottsdale, Arizona, United States

• Generated 40M+ in annual sales by successfully managing, mentoring, and developing a team of strategic solution advisors responsible for consulting, solutioning, and scoping promotional engagements and loyalty platforms.
• Achieved a high close rate of sales opportunities by providing product and technology expertise, demos, industry knowledge, and RFP support as key members of the business development team.
• Guided and collaborated with cross-functional teams on digital incentive engagements utilizing online, app, API, SMS and social aggregation platforms, resulting in key clients such as Amazon, Disney, Energizer, General.

Scottsdale, Arizona, United States

• Improved user experience resulting in a 15% increase in user engagement and satisfaction by leading, hiring, managing, and developing a team of direct reports responsible for the creation of user experiences.
• Successfully created and presented wireframes, site flows and supporting documentation for promotions, rebates, and loyalty engagements for early-stage companies to Fortune 100 brands resulting in a 25% increase in.
• Led the implementation of user research and testing methods resulting in a 10% decrease in user drop-off rate and an increase in user retention for national and international incentive and loyalty engagements.

Scottsdale, Arizona, United States

• Successfully managed the syndication of Kraft Foods based recipe, lifestyle content and trial samples on convenience stores and supermarket websites.
• Created and implemented effective digital marketing campaigns and strategies to promote the syndicated content, resulting in increased customer engagement and brand awareness.
• Instrumental in the successful transition from content syndication to promotion, loyalty, and rebate platform through rebranding and business pivot of eMarketing to PrizeLogic.

New York City Metropolitan Area

• Led a successful information architecture initiative for the Chase / J.P. Morgan merger, resulting in a cohesive and user-friendly website structure for the combined company.
• Developed comprehensive UX deliverables, including content audits, interviews, wireframes, and site maps, that were instrumental in the redesign of the merged websites, resulting in a 30% increase in website traffic.
• Worked closely with a cross-functional team of designers, developers, and project managers to ensure seamless integration of the information architecture throughout all aspects of the merger, resulting in a.

New York City Metropolitan Area

• Collaborated with cross-functional teams to architect, design, develop, and enhance community tools, including chat rooms, message boards, page builder and ad builder, through the creation of wireframes, site flows.
• Led the effort to grow user base from 1MM to 20MM users a month within 2 years, resulting in a 20% increase in revenue.
• Contributed to the success of theglobe.com, which was featured in the NATGEO/FX series, “Valley of the Boom”, by designing and developing user-centered features and tools, resulting in a 30% increase in user retention.