Kevin Lamb Email & Phone Number

Wfh

Develop, execute, and manage content strategies to attract healthcare consumers, increase engagement, build brand loyalty and generate leads for health plans and provider organizations.

One of my favorite life touchstones is the phrase "turn to wonder." This is the definition of curiosity, and curiosity drives us to learn, to become educated and informed, to discover and innovate. It also drives the work I generate for businesses and individuals that seek clarity and creativity in their content strategy and copywriting. I write primarily for healthcare and technology clients, but a good writer can adapt to any subject matter and I am a veteran of multiple, diverse industries.

Eugene, Oregon (Remote)

CLIENT: Major Academic Medical Center, Los AngelesParticipated on a 40-person team doing content research, analysis, writing, and editing for a total digital transformation of the client website and mobile application. Twenty-six month engagement (total project time) that covered every major clinical service line, ancillary service, and research and education department. Technology used: Word, Excel, PowerPoint, OneNote, Acrobat, Box, Skype, smartsheet.Responsibilities:• Worked with the Content Strategist, Business Analysts and Copywriters on content strategy• Provided detailed guidance to the Content team to execute and develop copy in each phase/deliverable • Wrote technically complex site copy, as required • Reviewed and edited copy developed by others to ensure it met the desired content requirements• Generated compelling subject lines and pre-headers, calls-to-action, and consumer and clinical-professional oriented healthcare copyBusiness/Technology Value• Brought healthcare marketing experience and expertise to bear on content development• Facilitated smoother workflow to meet client's deadlines

Greater Salt Lake City Area (Remote)

Lead contributor on a 5-person editorial team. Brainstormed topics interviewed executive-level subject matter experts and wrote to convey healthcare policy concepts to healthcare business and technology audiences. Published over 100 original articles, white papers, executive reports, success stories, curations, new product introductions, and article refreshes for the Health Catalyst Knowledge Center. Technology used: Word, Excel, PowerPoint, OneNote, Acrobat, Skype, Webex, smartsheet, Basecamp.Responsibilities: • Conducted interviews with high-level executives and subject matter experts across the U.S. healthcare spectrum• Researched article topics to gather and verify supporting data and statistics• Wrote articles to introduce healthcare executive speakers, managed breakout presentations, and managed analytics sessions for three annual Healthcare Analytics Summit conferences• Wrote comprehensive SEO worksheets for every article to maintain Health Catalyst’s top 10 rankings on hundreds of keywordsBusiness/Technology Value• Generated interest in Health Catalyst services and offerings during the critical lead generation and lead nurturing phases of the marketing funnel.

Vancouver, Washington

Established and administered operations and coordinated business strategies for the System Marketing, Communications, and Web Strategy Centers of Expertise (COE).Selected Accomplishments:- Researched, developed, and deployed four enterprise-wide systems through due diligence processes, vendor selection, contract negotiations, systemwide implementation and training, and continuing Global Administrator duties.- Founded digital asset management system with 80,000 assets and 100 users across three states.- Developed new SharePoint intranet template along with content for three COEs.- Created first online company store with 35 branded promotional products, an e-commerce platform, inventory management, and an automated billing process.- Deployed first dynamic media builder for customizing print templates and sending directly to production.

Vancouver, Washington

Partner and consultant to PeaceHealth System leadership and regional marketing and communications leaders and team members responsible for priority initiatives.Selected Accomplishments:- Reorganized and centralized systemwide communications and marketing department; helped establish three centralized Centers of Expertise comprising 42 FTEs and a $9 million budget.- Conceptualized and launched an internal communications platform (email and SharePoint site combination) for PeaceHealth leadership to reach, inform, and engage employees systemwide.- Revived and revamped design and distribution of bi-weekly healthcare business newsletter distributed to all employees and key stakeholders; established standard for all other systemwide and Network newsletters.

Eugene, Oregon Area

Delivered strategic, timely, and cost efficient marketing communications messages, events, and materials to promote hospital and clinical business needs. Selected Accomplishments:- Developed and launched integrated, multi-channel print, web and broadcast community awareness “Know Stroke” campaign to help reduce the number of stroke-related deaths in the state.- Developed creative, planned and implemented logistics of print biography program for 120+ PeaceHealth Medical Group providers across six clinic locations- Led market launch of four new service lines: Gamma Knife, Oregon Bariatric Center, Robotic Surgery and Hyperbaric Center. Identified opportunities and collaborated with clinical teams and physicians to create campaigns that generated patient volumes and achieved goals. Achieved Center of Excellence designation for the Oregon Bariatric Center within 18 months of opening.- Helped create and launch website to transform previously archaic internet into a dynamic website improving ease of navigation and communication flow.

Bachelor Of Science - Bs, Journalism

Master Of Business Administration - Mba