Kevin Nielson, Mba Email & Phone Number

Cincinnati, Oh, Us

Parsippany, New Jersey, United States

Sales Planning for North American Spice & Flavor Solutions Business Unit for retail, food away from home, growth and club channels.

Newport, Ky

Manage key relations spanning key B&G baking portfolio items including Crisco, Clabber Girl, Grandma's, Spice Islands, Dash, Weber and more. Develop customer specific plans to drive growth in sales across Brick & Mortar, Click & Collect and E-Commerce through trade, shopper and e-commerce spending. Present new products and facilitate sales meetings with category management teams. • Winner of the 2022 Rainmaker Award given to the top 5% of the B&G Sales Team.• Negotiated National Brand Exclusivity for Crisco in Oil Category• Facilitated collaboration session with Kroger to present spices innovation and deliver category trends that resulted in gaining 12 new items for 2023 and gaining over 20,000 points of distribution.

Newport, Kentucky

Oversee sales strategy for Kroger and Harris Teeter accounts for +45 brands grossing +$125 million annually in POS sales. Manage key relations spanning over 25 category assignments. Led initiative to update all information for account supplier portal. Develop customer specific plans to drive growth in sales across Brick & Mortar, Click & Collect and E-Commerce through trade, shopper and e-commerce spending. Present new products and facilitate sales meetings with category management teams. • Winner of the 2020 Rainmaker Award given to the top 5% of the B&G Sales Team.• In 2019, negotiated to save two brands from deletion post communication, Mama Mary’s at Harris Teeter and Spring Tree at Kroger.• In 2020, exceeded individual goals by driving an incremental 28% over sales objective and selling in over 9,000 spice displays versus prior year.

Kroger, Cincinati, Oh

• Aid retailer in identifying and sourcing new products and managing new items through the development, design and launch process for beverage categories• Collaborate with a cross functional team to ensure projects hit deadlines in a multi-step process to ensure on time launch of items• Proactively manage changes in projects, identify business impacts, and assist development team in revisions• Manage and strengthen client and supplier relationships and ensure satisfaction levels are met by interfacing with a diverse pool daily• Utilize sales data, trend analysis and market data to create three-year pipeline plans

Ahold Usa, Carlisle, Pa

• Developed strong category specific plans to grow private label sales and support major programs, determined necessary resources and developed project timelines• Supported private label total seafood budget of $360MM in yearly sales through new item development, promotional activity, new program launches and data analysis• Identified and sourced new products, then managed new items and programs through the development, design and launch process• Increased brokerage sales by $13.9 million and a 48% revenue increase of $109,000 for 2016 • Signed or increased service representation to more than double client pool in under one year• Built and maintained effective long-term relationships and a high level of satisfaction with key senior-level decision makers and influencers at major clients• Provided insights and recommendations to category team based on sales data, industry trends and consumer purchasing habits from multiple data sources

Ahold Usa, Carlisle, Pa

• Led the coordination and implementation details of new items, including project and design brief entry and coordination with key stakeholders for program launches• Executed trend and sales data analysis to support the category merchandising and business development teams• Promoted company capabilities to potential clients, identified new sales opportunities and signed additional business• Ensured that private label suppliers maintained a clear understanding of the retailer’s needs and provided day-to-day advice and support

• Collaborated with 11 sales representatives to create new opportunities with over 2100 dealers• Updated monthly sales forecasting reports for over $50 million in office imaging financing

Advanced through promotion while leading and training a cross-functional team to promote brand awareness through events promotions and targeted marketing strategies. Proficiently prepare innovative and quality marketing tools, correspondence, forms and related written collateral for clients including The North Face, BMW-MINI, Subaru and Wendy’s. Demonstrated dynamic communication and management skills in developing and updating advertising media, integrating best practices and creating initiatives to enhance marketing operations, ensuring brand integrity for the Anheuser-Busch portfolio and Solutia.Selected Accomplishments:• Recognized for exceptional performance-Winner of 2008 4th Quarter Employee Recognition Award for Versatility• Demonstrated dynamic communication and management skills in monitoring advertising media, integrating best practices, and creating initiatives to ensure brand consistency for 500+ Subaru dealers• Managed $225,000 3D enhancement project for Anheuser-Busch communication website• Planned and executed grand opening events for The North Face with the incorporation of channel marketing and cross-functional team management, resulting in multiple record breaking weekends • Managed creation, printing and shipment of sales event kits and mailers for Mercedes-Benz USA LLC• Implemented execution of promotional sponsorship's from initial client briefing through final wrap-up analysis that generated over 3,000 leads and promoted brand awareness for Subaru

Successfully built, developed and managed a top performing team to maximize performance in consistently directing all aspects of day-to-day activities.Selected Accomplishments:• Increased company revenue and profitability by implementing a system to efficiently recapture the fuel of returning cars.• Graduated as one of the top members from an 8-week management development program; utilized skills to develop and implement a comprehensive inventory process that eliminated the loss of GPS units.• Increased revenue from fuel recapture of returning cars by creating an innovative reward program.

Proactively supported sales and marketing staff in creating an innovative design for the layout for the 2004 Concert Series Program, including delivering 40 ads for national and local companies. Directed additional event duties such as researching and analyzing contracts, greeting concert patrons, and distributing food and beverage at VIP events.Selected Accomplishments:• Raised more than $210,000 for the National Public Radio Station

Master Of Business Administration (Mba)

Activities and Societies: Teaching Assistant, MBA Association Member, Crosby Ambassador Team Member, Beta Gamma Sigma

Master Of Business Administration (Mba), Business And Economics

Studied Abroad October 23rd - December 21st

Bachelor Of Science In Business Administration, Marketing

Activities and Societies: University of Missouri Athletics Marketing Department Volunteer