Kevin Richard Email & Phone Number

Toronto, On, Ca

eCommerce Renewal (.Com/App): Launched new Adobe Analytics tracking methodology as part of LCBO eCommerce redesign/re-platforming. Implemented key features to expand opportunities to optimize on-site sales. Data Enablement: Provides data and insight across digital stakeholders including Content, Merchandising, and Website/Mobile App Product Management.Product Management Exchange (4 months)

Toronto, Canada Area

Clients: Stellantis (formerly Fiat Chrysler Canada)Multi Brand Reporting and Optimization: Lead analyst providing insight into ongoing campaign and site optimization (via Google Analytics 360 Platform). Site Redesign Support: Along with providing initial onsite research, led the merging of analytics across a multi-brand effort to merge Tier 1 and Tier 2 websites into one single consumer platform.

Toronto, Ontario, Canada

Clients: Volkswagen Canada, Tourism Nova Scotia, PfizerClick Steam Analytics: Using a SQL database, analyzed consumer data (paid/CRM/direct) pertaining to site engagement and conversion. Implemented site tags across FY19 model year pages, and managed Google Analytics site goals. Ecosystem Analysis: Delivered reports via Tableau to clients. Provided insight into the health of their properties, and summary analysis of on-site conversion.

Toronto, Canada Area

Clients: Air Canada, HSBC, Mazda, Illinois TourismE-commerce Reporting: With Adobe Analytics as the primary tool, supported a major airline's digital display efforts. This included providing research findings to support creative briefs, building mid-campaign and post campaign reporting/optimization opinions, and managing placement CID’s prior to trafficking. Creative Optimization: Supporting the creative testing efforts for the operations of a global bank from a digital display and direct mail tactical standpoint. Has included building test frameworks, syndicated campaign updates and competitive reporting. Site Audits: Using Google Analytics supporting the ad hoc audits of a variety of client web portals.

New York City/Montreal Qc

Clients: Samsung USA, Unilver (Dove/Axe/Ben and Jerrys)Worked as part of a team that informed strategic decision making for Samsung Mobile USA’s social media channels. Working across the account’s many divisions (Mobile, Tablet, Wearables and Services) providing reporting and insight across the brand’s device launches, activations, and large-scale partnerships. Involvement in the product management of an internal analytics tool. Worked with an outside development team to set features and validate data. Led internal implementation which included training, analyst support, and the planning of future feature requests.Select Clients: Samsung USA ( Mobile and TV), Hilton, Zagg

Toronto, Canada Area

Clients: Disney Junior (Astral Media), Reckitt Benckiser (Finish Detergent), General Mills Canada.Implemented standardized reporting structures across the Canadian office's social media content management, monitoring and blogger outreach programs. Provided guidance on measurement best practices and points of view on industry developments.

Toronto, Canada Area

Clients: Research In Motion, Anhieser Busch Inbev, JP MorganProvided earned/owned social media reporting and research across BlackBerry’s international operations. Provided project management and client service report to LATAM and North American analytics counterparts. Internal expert in the firm's social listening tools (Radian 6 and Crimson Hexagon). Included scoping projects and training the team at large. Tools Used: SPSS, Omniture Site Catalyst, Social listening (Radian 6, Crimson Hexagon) as well as internal Facebook tab tracking and content management systems.

Bachelor Of Commerce - Bcom, Marketing Management

Bachelor Of Commerce, Marketing Management Minored In Business Communications