Kevin Richard

Kevin Richard Email and Phone Number

Senior Manager, Online Analytics and Reporting (Acting) @ LCBO
Toronto, ON, CA
Kevin Richard's Location
Toronto, Ontario, Canada, Canada
Kevin Richard's Contact Details

Kevin Richard personal email

n/a
About Kevin Richard

Performance focused digital marketer with proven ability to make sense of the full online ecosystem to drive business results. Having worked across a breadth of tools and data sources, I’ve demonstrated the ability to quickly learn, evaluate, and deliver insight in support of campaign performance, digital strategy, and overall business health. Career highlights:- Summarized the ROI of global online communications for a technology OEM.- Rebuilt the social reporting processes for a U.S. based telecommunications brand.- Supported the development and implementation of an analytics tool that delivered cost savings and supported expanded agency services. - Using combined consumer data, provided clickstream analysis in support of optimization of site functionality and conversion. Experienced in the evaluation of: Earned and paid social, paid media (programmatic, video and SEM), CRM, website engagement, consumer databases, and direct mailTool Experience: Content distribution platforms, social listening, web analytics (Google 360 and Adobe), Atlassian Jira, Google Tag Manager, MySQL,Data Visualization (Tableau/Data Studio, Power BI )Keywords: #Digitalanalytics, #Digitalstrategy, #socialmedia, #Webanalytics, #Dataviz, #Productmanagement, #GTM,

Kevin Richard's Current Company Details
LCBO

Lcbo

View
Senior Manager, Online Analytics and Reporting (Acting)
Toronto, ON, CA
Website:
lcbo.com
Employees:
5500
Kevin Richard Work Experience Details
  • Lcbo
    Senior Manager, Online Analytics And Reporting (Acting)
    Lcbo
    Toronto, On, Ca
    View
  • Lcbo
    Ecommerce Web Analyst
    Lcbo Jan 2021 - Present
    eCommerce Renewal (.Com/App): Launched new Adobe Analytics tracking methodology as part of LCBO eCommerce redesign/re-platforming. Implemented key features to expand opportunities to optimize on-site sales. Data Enablement: Provides data and insight across digital stakeholders including Content, Merchandising, and Website/Mobile App Product Management.Product Management Exchange (4 months)
    View
  • Publicis Canada
    Senior Digital Analyst
    Publicis Canada Oct 2019 - Dec 2020
    Toronto, Canada Area
    Clients: Stellantis (formerly Fiat Chrysler Canada)Multi Brand Reporting and Optimization: Lead analyst providing insight into ongoing campaign and site optimization (via Google Analytics 360 Platform). Site Redesign Support: Along with providing initial onsite research, led the merging of analytics across a multi-brand effort to merge Tier 1 and Tier 2 websites into one single consumer platform.
    View
  • Track Ddb
    Marketing Analyst
    Track Ddb Jun 2018 - Oct 2019
    Toronto, Ontario, Canada
    Clients: Volkswagen Canada, Tourism Nova Scotia, PfizerClick Steam Analytics: Using a SQL database, analyzed consumer data (paid/CRM/direct) pertaining to site engagement and conversion. Implemented site tags across FY19 model year pages, and managed Google Analytics site goals. Ecosystem Analysis: Delivered reports via Tableau to clients. Provided insight into the health of their properties, and summary analysis of on-site conversion.
    View
  • J. Walter Thompson Worldwide
    Web Analyst
    J. Walter Thompson Worldwide Aug 2016 - Jun 2018
    Toronto, Canada Area
    Clients: Air Canada, HSBC, Mazda, Illinois TourismE-commerce Reporting: With Adobe Analytics as the primary tool, supported a major airline's digital display efforts. This included providing research findings to support creative briefs, building mid-campaign and post campaign reporting/optimization opinions, and managing placement CID’s prior to trafficking. Creative Optimization: Supporting the creative testing efforts for the operations of a global bank from a digital display and direct mail tactical standpoint. Has included building test frameworks, syndicated campaign updates and competitive reporting. Site Audits: Using Google Analytics supporting the ad hoc audits of a variety of client web portals.
    View
  • Edelman Digital
    Senior Analyst, Insights And Intelligence
    Edelman Digital Jul 2012 - May 2016
    New York City/Montreal Qc
    Clients: Samsung USA, Unilver (Dove/Axe/Ben and Jerrys)Worked as part of a team that informed strategic decision making for Samsung Mobile USA’s social media channels. Working across the account’s many divisions (Mobile, Tablet, Wearables and Services) providing reporting and insight across the brand’s device launches, activations, and large-scale partnerships. Involvement in the product management of an internal analytics tool. Worked with an outside development team to set features and validate data. Led internal implementation which included training, analyst support, and the planning of future feature requests.Select Clients: Samsung USA ( Mobile and TV), Hilton, Zagg
    View
  • Mom Central Consulting
    Social Media Analyst
    Mom Central Consulting Feb 2012 - Jun 2012
    Toronto, Canada Area
    Clients: Disney Junior (Astral Media), Reckitt Benckiser (Finish Detergent), General Mills Canada.Implemented standardized reporting structures across the Canadian office's social media content management, monitoring and blogger outreach programs. Provided guidance on measurement best practices and points of view on industry developments.
    View
  • Syncapse
    Coordinator, Measurement
    Syncapse Jan 2010 - Feb 2012
    Toronto, Canada Area
    Clients: Research In Motion, Anhieser Busch Inbev, JP MorganProvided earned/owned social media reporting and research across BlackBerry’s international operations. Provided project management and client service report to LATAM and North American analytics counterparts. Internal expert in the firm's social listening tools (Radian 6 and Crimson Hexagon). Included scoping projects and training the team at large. Tools Used: SPSS, Omniture Site Catalyst, Social listening (Radian 6, Crimson Hexagon) as well as internal Facebook tab tracking and content management systems.
    View

Kevin Richard Skills

Social Media Measurement Analytics Social Media Marketing Strategy Project Management Marketing Strategic Planning Analysis Qualitative Research Research Data Analysis Digital Strategy Sql Digital Marketing Product Management Social Media Microsoft Office Microsoft Excel Powerpoint Social Listening

Kevin Richard Education Details

Frequently Asked Questions about Kevin Richard

What company does Kevin Richard work for?

Kevin Richard works for Lcbo

What is Kevin Richard's role at the current company?

Kevin Richard's current role is Senior Manager, Online Analytics and Reporting (Acting).

What is Kevin Richard's email address?

Kevin Richard's email address is ke****@****ard.com

What is Kevin Richard's direct phone number?

Kevin Richard's direct phone number is +141657*****

What schools did Kevin Richard attend?

Kevin Richard attended Toronto Metropolitan University, Ryerson University.

What are some of Kevin Richard's interests?

Kevin Richard has interest in Marketing On Facebook, Microsoft Windows, Inc, Lacoste, Intel, Betabrand, Advanced Micro Devices, 140 Characters, Electronic Arts (Company), Poverty Alleviation.

What skills is Kevin Richard known for?

Kevin Richard has skills like Social Media Measurement, Analytics, Social Media Marketing, Strategy, Project Management, Marketing, Strategic Planning, Analysis, Qualitative Research, Research, Data Analysis, Digital Strategy.

Who are Kevin Richard's colleagues?

Kevin Richard's colleagues are Hannah Ashford, Yvonne Taylor, Olga Khudoyarova, Tammy Wilson, Jennifer Maccrae, Daniel Connolly, Holly Braithwaite.

Not the Kevin Richard you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.