Senior Marketing Specialist
CurrentDevelop and execute the marketing strategies for the ITW Canada division.Manager of digital marketing, brand marketing and content marketing for the business.Collaborates cross functionally with internal and external stakeholders to deliver top quality work.Digital MarketingManages social media, websites, online promotions, paid ads, and newsletter.Manages the e-commerce platforms for customers, and the company's Amazon FBA programBrand MarketingManages the creative launching of new products including artwork design for labels, packaging, sales materials, and in-store POP/POS displaysEnsures existing marketing collateral are up to dates including websites, sell sheets, and brand catalogsProject ManagerLeader in the development, planning and execution of all company tradeshows including booth planning, shipping and coordinating inventory, and sourcing of promotional giveawaysManage multiple projects for multiple channels (Retail, LBM, Commercial, and Online E-commerce)