Lead ecommerce, D2C, CRM and digital for Canada and CRM and Digital for the US markets

CRM Journey strategy deployment in markets across NA, EU, China, LATAM and SEACRM value proposition innovation and partnerships D2C CRM end to end journey developmentDevelop, train and assist markets with Global CRM success modelsGlobal SEO SME and support for local marketsRegistration path optimizationConversion optimizationDevelopment of consumer data sourcesConsumer engagement SME

Empower markets through training, strategic development and best practices across NA/LATAM/EU and SEA to achieve a best in class digital ecosystem across Global Web Template, Consumer Data Platforms, CRM, Social, Ecommerce and Digital Media.Create digital capabilities standards and assist global market brand and CRM teams to identify gaps and develop strategic road mapsIdentify and evaluate partnership programs for testing and feasibility to improve awareness, brand equity and sales of MJN brandsSet standards for “best practices” in digital operations and platform development and deploymentTest new digital innovations across retail, medical and consumer marketing to improve engagement and reach to our target market to increase sales across our brand portfolioDrive and manage digital transformations across the organization across new frontiers of wearables, mobile and digital product integration.

2012 was quite a year. Never a dull moment for the team:Relaunched a new SEO optimized web site (enfamil.ca)Launched shopper marketing initiatives with large retail partners to drive brand sales Revamped loyalty program to increase member value from $30 to over $100Launched new UGC initiative and onsite communityLaunched Facebook brand pageLaunched new email platform and strategyLaunched new Prenatal appLaunched new salesforce.com and InContact phone system for the CRC teamLaunched a new video channel to support new moms in their new roleWelcomed the CRC team to the CRM family2013 is already lining up to be another great year in digital for MJN and I am proud to be a part of it.

Develop and Implement Social Media Strategies to engage our audience and encourage participation around weather related conversationCreate Social Media Platforms and promotions through the SM channels and on our own digital propertiesIntegrate Social Media Strategies throughout the business units to create product value Monitor and report on social media objectives and KPIsManage the audience relations functionality and team to stream line processes and maintain timely response to customer inquiries

Contract Position- Developing an Integratged Social Media Strategy - Developing “WeatherEye Plus” Desktop application to increase revenue opportunities and usability of the application - Work with IT to manage product enhancements of existing desktop applications- Increase conversion of product downloads by auditing and implementing best practices on the TWN and MM sites- Work with Audience Relations to receive, track and respond to customer feedback.

Social Media and Digital and marketing strategist specializing in web site usability and integrated marketing promotions.Past projects1. Upgrade to a travel show web site2. Increase usability of a Canadian Travel Information site3. Launch of a new CD for an upcoming Canadian Entertainer4. Launch of a new project for a well known Canadian Celebrity

Responsible for our customer's Internet experience using CRM, digital display, SEO/SEM optimization techniques to increase traffic and culminate user experience in an on-line transaction. Manage a staff of 7 internet specialist including developers, designers, content managers and web reporting staff managing a total of 19 B2C and B2B websites. Act as the chief liaison between marketing and IT for program development requirements and project management.

My Travel Canada merged with Thomas Cook and is now part of the Thomas Cook Group North AmericaPlease see current listing

Directed web page developmentCRM activitiesInternet advertising and promotions

CRM consultant and web development strategist

Responsible for all traditional marketing publicity and communications including print, trade shows, PR, advertisingChannel communications and promotions managerCRM and internet development