As a veteran sales professional, I have developed strong core competencies in consultative selling and business development as a direct seller and leader/coach. I began my career right out of school selling advertising for a local newspaper to small businesses, later entering the broadcast/cable TV, radio and digital industries. Today, my expertise has expanded to leveraging the growing digital video landscape crafting innovative targeted linear and digital strategies and analyzing performance of campaigns for SMB's to fortune 500 level clients served across any screen or device.I enjoy developing strategic partnerships with business executives and advertising agencies to optimize campaigns. I find it exciting to be a part of emerging media’s ability to place a customer’s brand in front of their target audience whenever, wherever and however they consume media.Areas of competency include:• Integrated Marketing Campaigns• Digital Marketing Strategy• Campaign Performance Analysis• Agency Relations• Leadership • Coaching• Business Development• Promotions/Events• Sponsorships
Listed skills include Direct Marketing, Advertising, Marketing, Advertising Sales, and 40 others.