In charge for Key Accounts, Modern Trade, Post Mix & Trade Marketing Businesses.

for Greater Cairo at Chipsy for Food Industries, a subsidiary of PepsiCo International (EGP 2.2 billions)Managing Snacks business annual turnover worth EGP 600 MM that covers traditional trade (Greater Cairo) , Organized trade & Key accounts on National scaleLeading an organization that exceeds 350 employees, 270 Sales staff added to 80 employees from different support functionsSales operations supported by 4 large warehouses of a holding capacity of over 500’000 Cases of Salty Snacks finished products comprising over 52 SKUTurned-around the Salty Snacks business KPIs, Numeric distribution from 72 to 81 in 10 monthsWhich lead to growing the business volume by 26% & the operating margins by 30%, in my first yearWon the award of “ Outstanding Achievement” for the results achieved in my previous assignment at Delta doubling the business in 3 years time

EGP 2.2 billions)Responsible of 28% of the business (EGP 260 MM) over a commercial territory comprising Alex, Delta & Canal Responsible of a Sales Staff exceeding 350 employee, in charge of 11 Distribution centres & a distribution fleet of over 250 trucksManaging 10 regional distributors with variable size & potential at several provincial areas enhancing distributionGrew Numeric Distribution from 62 to 76 which lead to Jump-shifting Sales revenue throughout 2005 & 2006 at growth rates reaching +32% & +37 % respectively Vs. previous year

As franchise manager for Egypt, I was in charge for Earthmover and Handling equipment tyres Strategy formulation, Marketing Plans & Budgets and setting Tactical plans for our business through our Distributor.Following up on Sales operations and Financial performance and reporting to our head office in France.