Khaled Hammad Email & Phone Number

Cairo-Egypt

In charge for Key Accounts, Modern Trade, Post Mix & Trade Marketing Businesses.

for Greater Cairo at Chipsy for Food Industries, a subsidiary of PepsiCo International (EGP 2.2 billions)Managing Snacks business annual turnover worth EGP 600 MM that covers traditional trade (Greater Cairo) , Organized trade & Key accounts on National scaleLeading an organization that exceeds 350 employees, 270 Sales staff added to 80 employees from different support functionsSales operations supported by 4 large warehouses of a holding capacity of over 500’000 Cases of Salty Snacks finished products comprising over 52 SKUTurned-around the Salty Snacks business KPIs, Numeric distribution from 72 to 81 in 10 monthsWhich lead to growing the business volume by 26% & the operating margins by 30%, in my first yearWon the award of “ Outstanding Achievement” for the results achieved in my previous assignment at Delta doubling the business in 3 years time

EGP 2.2 billions)Responsible of 28% of the business (EGP 260 MM) over a commercial territory comprising Alex, Delta & Canal Responsible of a Sales Staff exceeding 350 employee, in charge of 11 Distribution centres & a distribution fleet of over 250 trucksManaging 10 regional distributors with variable size & potential at several provincial areas enhancing distributionGrew Numeric Distribution from 62 to 76 which lead to Jump-shifting Sales revenue throughout 2005 & 2006 at growth rates reaching +32% & +37 % respectively Vs. previous year

As franchise manager for Egypt, I was in charge for Earthmover and Handling equipment tyres Strategy formulation, Marketing Plans & Budgets and setting Tactical plans for our business through our Distributor.Following up on Sales operations and Financial performance and reporting to our head office in France.

Master Of International Business Administration, Civil Engineering, 3.7

B.Sc, Civil Engineering

Primary, Preparatory & Secondary Education

Primary, preparatory and secondary education in College des Freres