Khaled Hammad Email & Phone Number

New Cairo City, Cairo Governorate, Eg

New Cairo City, Cairo Governorate, Eg

Cairo, Egypt

Cairo, Egypt

Cairo Governorate, Egypt

Jeddah-Saudi Arabia

May’15 to Dec’16: Consumer Electronics Head of Department at Samsung Electronics, Kingdom of Saudi Arabiabranch. Leading a Commercial organization of 204 employees, managing a business turnover worth $500M inshipment to Saudi Market and a local Sales of SR3.5B, comprising TV, Audio & Video, Home Appliances, and ACsystems (Residential and Projects).Main Responsibilities• Develop long term and short term Business Strategy in line with promoting the organization’s presencewithin the Saudi Arabia Market• Drive future growth of the organization by providing vision and guidance and manage the competitivemarket dynamics• Lead and develop a dynamic sales team, establishing their KPIs and annual goals.• Development relationships, initiate negotiations and cooperate with distributors and dealers.• Partner with HR, in recruiting, mentoring and career development of members of the department.2• Implement robust mechanisms to ensure healthier account receivables and collections strategy tominimize exposure to loss.• Coordinate with Supply Chain department in managing Market Demand Forecasting and Shipment planand deployment.• Work closely with Central Marketing Department in deciding on CE portfolio strategy at Saudi Market,comprising `line-up, pricing, promotion and distribution.Major KPIs:• Total CE Revenue ($)• Total Consumer Electronics Business Profit Target (P&L) and per product Category.• P&L per Trade Channel• Trade & Marketing spend vs. plan• Retail Audit KPIs (Numeric/Weighted Distribution, Market Share)• Sell-out performance vs. plan• Retail Innovation plan.

Jeddah Saudi Arabia

Country Manager for Gulf Food Industries-­‐Americana Group at Kingdom of Saudi Arabia.• Leading the development and the implementation for overall Market Strategy through GFI Distributor in Saudi, for a SR225M business covering a portfolio of products of canned food, rangingfrom Foul, Tuna, Fruits, and Vegetables. • Realization of overall Trade Channel P&L objectives, and ensuring achieving profit target Throughout each Trade Channel and Key Customers.• Develop Annual Operating Plan, Tactical plan by Trade Channel for the entire Kingdom Market and geography, with Distributor management.• Coordinate the collective work and plans, between Marketing, Supply Chain & Finance for the development and the execution of marketing calendar at Saudi Market.• Establish robust Trade Investment Policy, budget and monitor Trade Spend ROI• Monitor closely, with Distributor Sales Team, Sales Operation KPIs, Retail Audit performance and Sales Performance by Trade Channel.

Cairo Egypt

Commercial Business Development Director for PepsiCola Egypt, a subsidiary of PepsiCoInternational (EGP 4 billions), covering a portfolio of Carbonated Soft Drinks and Natural Water.• Leading at National scale the entire Beverage Commercial Business Plan in non-traditional trade channels forOrganized trade ( On-Premise & Modern Trade) , as well as, responsible for Trade Marketing, MarketingEquipment department, Post Mix and Bulk water operations.• Partner with all functions to develop our Innovation and Growth Plan (3 years plan), as well as, our AnnualOperating Plan• Full accountability for both Overall Trade Channel Strategy and Trade Investment Strategy development.• Accountable for Organized Trade Channels AOP (Volume, Budget & Profitability), Capexes for the entireMarketing equipment tools (Coolers, Postmix Machines. Etc.)• Manage/Collaborate the implementation of the whole Marketing calendar across all Trade Channel.• Leading an organization that exceeds 350 employees

Cairo-Egypt

Regional Sales Manager for Greater Cairo at Chipsy for Food Industries, a subsidiary of PepsiCoInternational (EGP 2.2 billions)• Managing Snacks business annual turnover worth EGP 600 MM that covers traditional trade (Greater Cairo) ,Organized trade & Key accounts on National scale• Leading an organization that exceeds 350 employees, 270 Sales staff added to 80 employees from differentsupport functions• Sales operations supported by 4 large warehouses of a holding capacity of over 500’000 Cases of Salty Snacksfinished products comprising over 52 SKU• Turned-around the Salty Snacks business KPIs, Numeric distribution from 72 to 81 in 10 monthsWhich lead to growing the business volume by 26% & the operating margins by 30%, in my first year• Won the award of “ Outstanding Achievement” for the results achieved in my previous assignment at Deltadoubling the business in 3 years time

Cairo-Egypt

Regional Sales Manager at CHIPSY for Food Industries a subsidiary of PepsiCo International (EGP 2.2billions)• Responsible of 28% of the business (EGP 260 MM) over a commercial territory comprising Alex, Delta & Canal• Responsible of a Sales Staff exceeding 350 employee, in charge of 11 Distribution centres & a distribution fleetof over 250 trucks• Managing 10 regional distributors with variable size & potential at several provincial areas enhancingdistribution• Grew Numeric Distribution from 62 to 76 which lead to Jump-shifting Sales revenue throughout 2005 & 2006 atgrowth rates reaching +32% & +37 % respectively Vs. previous year

Cairo-Egypt

Managing the EM business, based in Cairo (turnover ~ 2.2 M$ EGYPT,~1M$ KENYA)Had a strategic mission of reinforcing & securing our market share, in an uncertain market condition, whileoptimising our operating margin.Prospecting and developing new business Linkages, having higher return on investment.Managed, successfully, our business relationship with two giant groups, as our distributors, at bothcountries, with travels to Kenya and France in order to direct and follow the ongoing business.N.B: Business travel represented 25% of my time• Sales targetsSetting sales targets (volumes) in conformity with targeted profit for the operation, inCompliance with our targeted market share• Sales promotionsBudgeting & Designing of sales campaigns and promotions, triggering the demand on theMarket place while controlling the operating expenses• Channel of distribution design5Selecting and activating an efficient and dynamic channel of distribution, ensuring a balancedRepartition of sales and improved customer service (Quality & Quantity)• PricingSetting a price structure that is flexible and consistent to our marketing plans, ensuring boththe competitiveness of our offer, and meeting the target profit margin• Sales ManagementDirecting and supervising the sales activities through sales force, and Major Key Accounts• Strategic auditParticipated within a project team to present an audit report for the operations assisting topManagement in strategy formulation

Master In International Business Administration, System Thinking & Sytem Dynamics, 3.7

Activities and Societies: Syndicate of Civil Engineering

Bachelor Of Science (B.S.), Bs. Civil Engineering

College Des Freres, Secondary Education, Very Good

Activities and Societies: Syndicate of Civil Engineer