Lead the Commercial Excellence Team & Function in coordination of the business units, identify and drive agenda and priorities. As a member of the Country Leadership Team represents the ComEx function and takes active part in the business and other corporate functions strategy discussions.Lead a diverse cross-functional team applying versatile aspects of leadership: Sales Force Effectiveness and Business Intelligence, as the head of the Digital Platform drives digital innovation, Commercial and Tender Management.Implement standardized SFE systems, tools, analytics, performance dashboards and quantitative and qualitative KPIs for Field Force teams across the different BUs. Drives Field Force efficiency and improve quality and transparency of resource allocation decision making by targeting & segmentation, territory design/alignment, Field Force capacity planning, product allocation, call plan design and monitoring, customer acquisition strategies and action plans, performance measurement and monitoring, Field Force return on investment analysis for all Field Force lines.Develop, upgrade, and monitor Field Force incentive systems. Align strategic company and BU objectives with sales and promotion plans and incentive schemes, implement local and Regional SFE performance monitoring dashboards and provides regular reports. Set up a roadmap to develop an insight driven organization. Drive the detailed generation of insights for all business units and generating recommendations for the business. Carry out market research projects, supports & coordinates the marketing team during all planning cycles.Management of commercial relevant business systems in close collaboration with IT and other relevant functions. Business leadership and responsibility for CRM roll out/upgrade. Secure high-quality availability and access to customer and business data for management and Field Force, improves data integration of different systems and optimize data reports and utilization

• Active contribution to sales and marketing local strategic decisions that positively influence sales growth.• Analyzing and understanding the needs of marketing and sales teams and provide input to the local strategy, tactics, and policy development for product management.• Carrying out collection of information and analysis of key indicators of sales, market, and efficiency.• Suggests and participates in the implementation of changes aimed at improving the efficiency of the sales and marketing departments.• Contribution to LRP process with the Sales & Marketing leaders and review the commercial strategy and perform commercial analyses to assess current commercial performance of the business.• Help in defining full potential and setting targets in line with regional and local strategy and market dynamics.• Responsibility for the tender strategy and operations, managing tender team and identifying quick wins and key improvement levers.• Price policy implementation and governance in coordination with CoE and price & tender directors.• Organizing the implementation and further tracking of the developed KPIs in the corporate CRM system.• Responsibility for sales force efficiency, commercial team efficiency, sales effectiveness, sales trainings, development of sales reporting tools to exceed sales targets and action plans.

Optimizes sales force efficiency and effectiveness through the development, delivery, and implementation of SFE activities across brands. This includes the integration, monitoring, and analysis of performance data, sales activities, and other support recommendations via the sales management team to achieve optimal levels of performance (and results).Drives programming related to sizing & structure, territory design, alignment, account management, segmentation, and targeting.Collaborates with other functional teams to deploy segmentation and targeting programs across channels and platforms to optimize business outcomes and successfully achieve the strategy.

Responsible to lead, drive & inspire the SFE organization through meaningful, data-driven insights, positive relationships & exemplary coaching, data analysis, and driving action.

Responsible to deliver against annual sales targets for the Institutional business. Develop annual business plans and marketing strategies and present to leadership.Execute business plans to drive growth and increase market share. Responsible for brands’ strategic and tactical planning in line with company strategy.

Conduct sales visit to the assigned accounts/customers to promote newly launched and/or existing products.Provides sales support services to the assigned customers, e.g. returning expired products, delivery of product samples, upon request.