Moiz Khan Email & Phone Number

Washington Dc-Baltimore Area

Data integration, transformation and analysis to gain insights and communicate amongst various stakeholders involved to measure, validate and enhance Business Performance in the fields of Marketing and Strategy.Including various dimension (but not limited to) Customer Relationship Management, Customer Data Platforms Architecture, Acquisition Marketing, Product Management and Web Applications.

Louisville, Kentucky, United States

Client Marketing: Collaborated with marketing and product teams to understand, document, and analyze business needs translated requirements into model and reporting solutions. Managed tasks on Jira and transformed it to Monday workday successfully. Strategically predicted blue oceans for customer footfall across the metropolitan for purchase points kiosks to be placed based on consumer behavior modelling. Internal Marketing: Devised an effective marketing strategy for Cardinal Consultings… Show more Client Marketing: Collaborated with marketing and product teams to understand, document, and analyze business needs translated requirements into model and reporting solutions. Managed tasks on Jira and transformed it to Monday workday successfully. Strategically predicted blue oceans for customer footfall across the metropolitan for purchase points kiosks to be placed based on consumer behavior modelling. Internal Marketing: Devised an effective marketing strategy for Cardinal Consultings own business growth, which included creating content for our website and social media platforms, resulting in increased visibility and lead generation via SAS Viya through CRM tool. Show less

Louisville, Kentucky, United States

Deep dive analysis into the company’s consumer behavior patterns based on the web traffic and user activity on their online portal through big data on SQL server. Extracting validated data from Google Analytics Platfrom and addressing the issue of Cart Abandonment from both customer and product perspective as to what factors influence users leaving the cart post building it and not continuing to purchase using R programming software to model iteratively. Presenting insights through a researched… Show more Deep dive analysis into the company’s consumer behavior patterns based on the web traffic and user activity on their online portal through big data on SQL server. Extracting validated data from Google Analytics Platfrom and addressing the issue of Cart Abandonment from both customer and product perspective as to what factors influence users leaving the cart post building it and not continuing to purchase using R programming software to model iteratively. Presenting insights through a researched report and visualization dashboard on Power BI to the Director on a weekly basis for corrective action. Show less

Karāchi, Sindh, Pakistan

As a Visiting Faculty at BSA, I brought expertise in statistical software, experimental design, data visualization, time series analysis, statistical inference, data management, and research methodology to enhance student outcomes in the Analytical and Statistics Department.

Karāchi, Sindh, Pakistan

Defined key performance indicators KPIs for success and created automated reports and interactive dashboards using Power BI and DAX to build measures and to monitor consumer behaviour on a weekly, monthly, and daily basis. Managed all business functions and developed project-based teams for this one-stop production house that created 360-degree marketing content for client's brand managers. Produced video marketing content that earned national award for best video for inhouse director, a direct… Show more Defined key performance indicators KPIs for success and created automated reports and interactive dashboards using Power BI and DAX to build measures and to monitor consumer behaviour on a weekly, monthly, and daily basis. Managed all business functions and developed project-based teams for this one-stop production house that created 360-degree marketing content for client's brand managers. Produced video marketing content that earned national award for best video for inhouse director, a direct result of data-driven content strategies and meticulous project management. Led Scrum based, detail-oriented efforts to improve digital marketing production, resulting in increased engagement and brand recognition for clients. Conducted AB Testing for all factors through focus groups. Show less

Karāchi, Sindh, Pakistan

Utilized Power BI for automated visualization of sales KPIs and made recommendations across the board. Created data mining models to tailor make sales efforts. Used data analysis to identify sales trends and opportunities, leading to a 15% increase in regional sales for manufactured products like Molfix, Bebem and Papia. Advised on strategies for automating daily tasks such as updating sales results, utilizing machine learning to model data trends and make insightful reports.

Karāchi, Sindh, Pakistan

Ensured trade marketing and innovation while sustaining sales through data-driven strategies and analysis. Result - twice winning the Best Performer Across Quarters. Utilized data analysis to optimize marketing strategies, improving campaign performance and increasing return on marketing spend through machine learning and warangling data via Ms SQL and TSQL queries.

Karāchi, Sindh, Pakistan

Completed Annual Analysis for the Treasury Management and Investment Department.

Master Of Science - Ms, Business Analytics, 4.0/4.0

Activities and Societies: - Affiliated to the College of Business - Scholarship Award Recipient - Business Consulting Club Member.

Bachelor Of Business Administration (Bba), Specialized Sales, Business Economics And Marketing Operations, 3.5/4

Activities and Societies: - Magna Cum Laude Recepient on Deans List. - President at IBA Dramatics Society and Coordinator for Campus..