Krystyne Garrison Email & Phone Number

Responsible for managing all related social media and digital marketing activities, including content ideation, creation, editing, curation, and optimization. Utilize social media and digital marketing tactics to develop and increase brand awareness and drive traffic to and across our digital platforms, including the organization’s two websites, Breastcancer.org and Breasthealth.org.

Washington D.C. Metro Area

• Plan, coordinate, execute, and oversee organization events including regional conferences for association members (biannually), Sons of Italy Foundation (SIF) National Education & Leadership Awards Gala (annually) and Sons of Italy National Convention (biennially)• Handle correspondence and communications on behalf of the CEO and three organization presidents including: conference calls, memorandums, letters, etc.• Assures the planning and coordination of the CEO’s calendar of events; schedules appointments and prepares detailed itineraries, complete with travel accommodations, etc. • Manage internship program to include hiring and training, acting as primary supervisor, and coordinating schedules and projects

Washington D.C. Metro Area

• Developed, managed, and updated content for organization website (using HTML); managed all social media channels (Facebook, Twitter, LinkedIn, YouTube) and blog (Wordpress); increased number of social media friends/followers and rate of engagement significantly• Oversaw all electronic communication through Constant Contact, including email campaigns and monthly e-newsletter (readership 25,000); assisted with writing and distribution of press releases and news items; monitored metrics across all electronic communication platforms (including website via Google Analytics, email campaigns, social media) and developed strategies to increase activity• Identified paid advertisers and managed all electronic advertising, including design when necessary; designed print advertisements for quarterly magazine, Italian America, via Photoshop• Managed internship program to include hiring and training, acting as primary supervisor, and coordinating schedules and projects • Planned, coordinated, executed, and oversaw events including regional conferences for association members (biannually), Sons of Italy Foundation (SIF) National Education & Leadership Awards Gala (annually) and Sons of Italy National Convention (biennially)

Blacksburg, Va

• Wrote and copyedited web content for each of the division’s department websites (16 in total) via Adobe Contribute, BBEdit, and WebDrive (using HTML); ensured that all content was compliant with AP Style, university style, and university branding guidelines• Assisted departments across the division in developing timely, effective, and accurate content for their website while working with web communications team to help each department redesign and migrate their website• Edited existing web content for web-style format to allow easy scanning and reorganized web content to be more intuitive and user-friendly; restructured web pages, page links, menu navigation and site map to allow for more logical web browsing • Created social media plan for Division implementation across departments; oversaw content creation and management of Division of Student Affairs social media channels (Facebook and Twitter)

• Wrote and copyedited print-based news releases and web-based news stories regarding university news, events, announcements, and other media opportunities; posted news releases and news stories to the Virginia Tech website via HTML and Dreamweaver; ensured that content was compliant with AP Style, university style, and university branding guidelines• Distributed news releases and other information to U.S. media outlets; responded to media queries as needed, both by phone and email; maintained and updated a comprehensive list of media contacts via Filemaker Pro database• Updated the Virginia Tech and Virginia Tech News homepages via HTML and Percussion CMS (HTML was entered using WebDrive); marketed VT News content to social networking/content sharing websites (i.e., Facebook, Twitter, Digg, Stumble Upon); monitored Virginia Tech news coverage via Google news; calculated and recorded web traffic hits via Google Analytics for the Virginia Tech homepage and Virginia Tech News homepage• Scheduled content for the Virginia Tech Daily E-mail sent to alumni, current students, faculty, and staff (readership 16,000); Edited and formatted content for the printed Virginia Tech Newsletter, sent weekly to faculty and staff (readership 500)• Trained five new interns and student workers; created and wrote the Virginia Tech News user manual for student interns and university employees