Katherine H. Vaiente Email & Phone Number

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

We specialize in the power of placement – putting your content in the right context. By understanding the emotion you want to communicate to the people that matter to your business, our contextual marketing approach lets you actually cater to your people and their exact tastes where and how they gather. Placement is the way to make sure your message is heard in our multi-channel, multi-device information environment.We build a framework for developing valuable, relevant content in the right context to attract, acquire and engage the people that matter the most to your business success. We focus on context as to where and how your people live – to overcome attention scarcity.Our process is simple, we collect some information from your and other trusted members of your team on your business, intentions and desired outcomes and transform that into a blueprint to maximize your placement throughout online and offline channels to improve early, mid and late-stage metrics and goals such as:• Brand Awareness• Social Engagement• Lead Generation• Digital Marketing• Employee Engagement

Charlotte, North Carolina, Us

Charlotte, North Carolina, Us

- Partner with Engineering Leadership to develop strategy and deliver specific messaging around business vision, themes, channels, etc. to support the overall communications strategy and profile via town halls, external speaking engagements, and additional communications channels.- Develop and implement internal communications strategies and tactics across the global Chief Technology and Engineering teams, including new engagement program that resulted in a 10% increase in open and click-thru rates.- Promote a culture of high-performance and continuous improvement that supports experiential learning and development.- Develop and execute communications programs that facilitate the transformation of employee experience, leadership development and engineering operations.- Coordinate and facilitate vendor relationships as appropriate in support of technical symposiums, special awards, recognition programs, etc.

Scottsdale, Az, Us

- Lead the development of public relations, industry associations, sponsorships and overall media relations strategies, resulting in a 50% growth in social media followers across our channels and establishing InEight as an editorial advisor for two industry publications.- Develop messaging, story angles and relevant communication plans that promote brands and subject matter experts.- Establish and maintain effective working relationships with key partners, executives and internal departments and provide public and media relations support for corporate initiatives, including the launch of a global community relations program focused on bolstering corporate profile and reputation.- Expertly present and articulate complex ideas, concepts and campaigns for all SaaS market introductions.

Phoenix, Az, Us

– Conducted brand assessment to evaluate the current communications being sent to business partners and employees to establish a baseline for current communications routines.– Created new internal communication strategic plan, which integrated social media, e-mail, newsletters, internal marketing programs and employee recognition programs to further develop cultural identity and improve employee experience– Organized three television appearances for agriculture business on largest farm-focused news network, which resulted in 25% increase in web and social media engagements

Brussels, Be

– Awarded Circle of Excellence award for successful leadership and management of comprehensive internal communication program; leading to a 30% increase in productivity within Operations and Commercial functions– Designed and delivered corporate-wide SharePoint intranet to engage internal team and share new corporate positioning and competencies, which resulted in a 45% increase in traffic in its first three months

– Re-architected and revised corporate web site, including SEO and SEM content that resulted in a combined traffic and conversion rate increase of over 45% within the first three months

Blue Bell, Pennsylvania, Us

– Implemented and managed corporate RFP process, including strategy, content, coordination, schedules and deliverables that resulted in a 95% success rate

Suite 300, Scottsdale, Us

Suite 300, Scottsdale, Us

– Ensured brand consistency throughout pre- and post-sale communications, resulting in a 25% reduction in overhead and administrative costs – Developed and implemented strategic and tactical marketing plans, RFP/RFI materials and internal/external events, product packaging, product launch, web sites and portals, direct mail and advertising that generated a 115% ROMI

Ma, Organizational Management

Ba, Business/Corporate Communications