If you think posting "Read our latest blog post" or "Here's a case study" with a commercialised fancy graphic will create product demand and engagement... you couldn't be more wrong. Social media in 2024 is all about:👉🏼 Building a community of people who love your product👉🏼 Focusing on founder-led growth by leaning into thought leadership👉🏼 Humanizing your brand and developing genuine relationships with your stakeholders--------------------------Hey there! I'm Khyati, a social media marketer who helps B2B tech startups thrive on social media with content, strategy & systems that work.Currently, I'm working as a Social Media Manager at Aftershoot, where I craft data-driven strategies across Instagram, Facebook, LinkedIn, Threads, X and our 14K+ member Facebook Group.What sets me apart? With 4+ years of experience in social media, I've got a knack for spotting trends early (thanks to my obsession with internet pop culture!) and turning them into opportunities for brands. Each social channel has nuances, and I know how to tailor content that feels native to each platform while staying true to the brand voice.I don't just create content, I craft experiences that make the audience stop, smile, and share. What results have I achieved before? (FYI - these are all organic)🚀 Instagram - Scaled my e-comm brand from 0 to 20K followers in 11 months🚀 LinkedIn - Hit post impressions to 12K+ in 1 month for a B2B SaaS brand 🚀 Threads - Increased followers by 22% in 1 month for a tech companyWhat can you expect from me?I love sharing all things social media here - actionable insights, latest trends, honest takes on what's working (and what's not), proven strategies and behind-the-scenes in a life of a social media manager at a tech startup. Whether you're a fellow SMM, a startup founder, or just curious about B2B marketing, there's something here for you. Let's navigate the constantly changing world of social media together... and have some fun along the way! 😍--------------------------When I'm not creating content, you'll find me exploring coffee shops around the city. Always up for a virtual coffee chat about marketing, socials, or anything in between!Send me a DM or email at khyatisethi.work@gmail.com. Let's connect! 🌻