Kim Hill Email & Phone Number

• Develop and deploy a robust marketing plan to support product sales and magazine subscriptions on our eCommerce Shops.• Own end-to-end strategy and execution of Amazon Sponsored ad campaigns to support Hearst Book Publishing division• Partner with Amazon to drive magazine subscriptions both organically and through AMS paid. • Manage monthly budgets for paid lead gen and eCommerce paid acquisition efforts

• Lead and developed a team that supported marketing campaigns across magazine subscriptions & branded consumer products on site, paid media & partnership channels including Amazon & Discovery Inc.

• Strategized, analyzed, and optimized paid social media and search campaigns across Facebook, Instagram, Google, Bing, & Pinterest.• Assisted in management of overall budget optimization for paid media channels and track overall production performance against budget, reforecasting as needed. • Collaborated with external partners to grow subscriptions and revenue using email and site presence.• Ideated and executed multivariant testing to further improve marketing performance on Amazon Advertising.• Analyzed campaigns and overall performance trends elevating key insights.• Served as lead project manager for ad-hoc projects including: implementing a new project management system and e-commerce store landing page audit.• Provided creative direction for designers and copywriters on social campaigns.• Assisted in the launch of My Food and Family magazine and managed all digital marketing efforts on Amazon & owned channels.• Developed subscription channel-sourced landing pages in the 2020 launch of the new e-commerce store.

Greater New York City Area

• Worked with Business Development team to research, develop, plan, execute and analyze strategic partnerships and marketing programs across the Hearst portfolio to drive circulation revenue.• Managed creative assets, marketing tactics, program implementation, operations and reporting activities for partnerships, sweepstakes and third-party deals.• Managed process and work flow that includes set-up, execution, fulfillment and reporting for various subscription partnership programs.• Developed creative briefs to direct internal and external copywriters and graphic designers in the development of promotional materials, mocks, premiums, etc.• Took ownership of campaign performance, recommending and conducting ongoing optimizations to ensure campaigns meet and exceed goals.

Greater New York City Area

• Worked with the Optimization team to coordinate BAU (email, events, site updates) and layer BAU into the quarterly and monthly calendars to align campaigns and messaging for the distribution channels (field, social, digital)• Coordinated the data pulls of results for each campaign with the channel experts and analyze with the Director, KTP Marketing Strategy for post-mortem decks and meetings• Utilized project management skills to flawlessly execute campaigns on time and within budget• Leveraged both online and offline channels of distribution to seamlessly ensure brand and campaign messaging was cohesive • Constantly worked to improve communication, processes, and tools necessary for campaign execution with internal and external stakeholders• Acted as a key liaison between the PU and National Marketing

• Executed and delivered on tactical plans to achieve business results & KPIs per campaign• Produced activation briefs and calendars to project manage the process from marketing brief handoff to campaign execution• Collaborated with channel experts and National Marketing Traffic • Coordinated timeline and deliverables

Greater New York City Area

• Acted as liaison between the graduate programs field team and grad marketing team• Planned, coordinated and executed audits of content on internal site: Planet K• Maintained & Updated scholarship & contract agreement forms• Tracked and reviewed new agreements, renewal of agreements and scholarship creation for local partners• Tracked national discounts and monthly promotional codes• Planned, coordinated & collaborated with business owners for updates to event materials (powerpoint presentations, promotional slides, etc.)• Managed ordering and distribution of collateral to the field team after reviewing data from the previous season• Communicated vital information to the field team by various channels (blog, internal site, daily updates, etc.)

Greater New York City Area

• Maintained & updated field marketing materials, including physical collateral, Formstack, email templates short sheets, etc.• Created and maintained master forms in Formstack and oversee compliance• Coordinated updates to event materials• Managed ordering and distributing event materials• Coordinated conference logistics and details with business owners, academic and local field teams• Drafted "Official Rules & Terms" for national contest or sweepstakes• Executed the state bonding for national campaigns and state bonding release at the end of the campaign• Managed the Special Request & Legal Approval queue for collateral and email messaging

Greater New York City Area

• Tracked data and metrics for various email campaigns• Uploaded data metrics into CheetahMail service provider• Coordinated departments events/outings and celebrations• Processed, prepared, and tracked invoices and expenses• Aggregated marketing data before transition into Google Analytics• Maintained and updated Awards initiative campaign and in-house Style Guide book• Tracked and replenished office supplies. • Administrational support for the Vice President of National Marketing

Greater New York City Area

• Created and executed daily email campaigns for all sects of Gilt City, including the company's 12 city markets• QA'd all email campaigns to ensure that creative content, links, and copy were correct.• Created Customer Relationship Management (CRM) emails, and conducted both general and specific troubleshooting techniques to ensure quality and exactness in email campaigns

Greater New York City Area

• Managed web and outbound email communications in a six-month contract position for the marketing and media trade organization reporting directly to the Senior Marketing Director.• Worked directly with IAB CMO to produce for off-site presentations for major advertising agencies.• Tracked key performance metrics across promotional email campaigns. • Developed, executed, and archived media to recap and highlight IAB major conferences and events.• Acted as a liaison and information resource between the Research, Public Policy, Events, Industry Initiatives, and Member Services Departments. • Coordinated logistics for meeting and events at IAB’s on-site meeting facility.

Greater New York City Area

• Utilized Photoshop, HTML and CSS in creation and design of email campaign, website banners,buttons and graphics for homepage and landing pages• Maintain email blast calendar• Liaised with marketing managers for timely marketing approval

Greater New York City Area

Greater New York City Area

Front-End Web Development Certification

Bachelor Of Science (Bs), Communications: Design & Digital Media

Minor: Psychology