Kim Kerton

Kim Kerton Email and Phone Number

Head of Podcast Partnerships @ NOVA Entertainment
Sydney, NSW, AU
Kim Kerton's Location
Australia, Australia
Kim Kerton's Contact Details

Kim Kerton personal email

About Kim Kerton

I'm Kim Kerton, podcast media professional and all-round passionate human with extensive experience in broadcast, marketing, branded content, content creation, strategy and naturally, podcasting. On the creator side, I'm host and producer of the popular business podcast Unemployed & Afraid, where I explore the glorious chaos that is building businesses (of all levels) with the people doing it. Through the provision of connective stories, relatable lived experience, insights, a touch of humour, and practical learning for business owners, my goal with the Unemployed & Afraid brand is to support 100k business owners to get in, and successfully stay in, business for themselves (and have some fun along the way). On the commercial side, I'm an experienced podcast media strategist, consulting with brands, marketers and business owners who want to connect with audiences through owned podcast platforms. Through strategic concept development, podcast media education, growth auditing and 1:1 support in the building of brand-led podcast media, I instill deep podcast knowledge and brand aligned concepts that stand out in-market, achieve business outcomes, and connect deeply with a dream audience for every brand I partner with. It's my unique combination of extensive commercial acumen, knowledge of audio media and brand-led content marketing after 13 years in broadcast, plus hands-on experience as a podcast creator, marketer and business owner, that makes me a powerful partner and guide for your brand-owned podcast journey.There's loads of ways we could work together - if not on the creation of your own brand-led podcast show or network, you might like to have me speak at your event (or write for your publication) about the exciting business of podcasting or the intersection of personal growth and entrepreneurship.Or, you might like to partner with me to reach and support hard-working SMEs through the Unemployed & Afraid podcast, as a brand partner or potential guest. Maybe you'd like me to host your podcast? (I'm quite good at that as you'll hear). Or perhaps you just like the way I think about podcasting and its role in holistic brand building, or the experience of entrepreneurship - poke around, get in touch, and let’s see how we can work together.

Kim Kerton's Current Company Details
NOVA Entertainment

Nova Entertainment

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Head of Podcast Partnerships
Sydney, NSW, AU
Employees:
666
Kim Kerton Work Experience Details
  • Nova Entertainment
    Head Of Podcast Partnerships
    Nova Entertainment
    Sydney, Nsw, Au
  • Good Side Of The Bed
    Podcast Strategy Director And Consultant
    Good Side Of The Bed Oct 2022 - Present
    I work with brands, marketers and business owners helping them develop strategic brand-led original podcast concepts that stand out in market, achieve business outcomes, and connect deeply with their dream audience through owned podcast media content, as well as teaching the deep podcast media knowledge needed to ensure it's a success. The combination of my extensive commercial acumen in audio media and branded content, plus hands-on experience as a podcast creator and business owner, makes me a powerful partner and guide for your brand owned podcast show or network journey.
  • Unemployed & Afraid
    Podcast Creator, Host & Producer
    Unemployed & Afraid Dec 2021 - Present
    Creator and host of this weekly podcast that explores the realities of building a business, with the people doing it.A regular in the Business and Entrepreneurship Top Charts (Apple Podcasts) and Australian Podcast Awards 2023 Finalist, the tone of this show is real and relatable, supportive and inspiring, sharing personal business-building stories from business owners at all levels.
  • The Peers Project
    Strategy Director
    The Peers Project Oct 2022 - Apr 2024
    New York, Ny, Us
    Providing in-house consultative expertise in podcast strategy and creative concepting for brands. Branded podcast projects that I provided the strategic ideation and direction for include: "Accessed That" with Queensland Tourism and Events "A Yarn With Our Elders" with Bendigo Bankand “The Net Zero Path For Business” with AGL
  • Tedxhobart
    Head Of Brand & Marketing
    Tedxhobart Jul 2022 - Dec 2022
    Hobart, Tasmania, Au
    A volunteer committee position helping to create and execute the 2023 TEDx Hobart marketing approach to the core theme of Curiosity.
  • Tourism Tasmania
    Content Marketing Manager
    Tourism Tasmania Mar 2022 - Oct 2022
    Hobart, Tasmania, Au
    Content marketing for Tasmania across owned media assets, developing data driven strategic content and campaignable ideas, ensuring content remains diverse and inclusive, while leading the Content Studio to be a cohesive and future proofed team.
  • Career Break
    Personal Goal Pursuit
    Career Break Jan 2020 - Dec 2021
    I left my role at NOVA Entertainment in Jan 2020 to re-examine what lights me up, and with the job market all but closed shortly after, a re-examination became a holistic rebuild. I taught yoga, created a line of ceramic homewares, developed plant-based recipes, created content with brands and eventually, started a podcast called Unemployed & Afraid with a mission to help 100,000 business owners start and stay in business.
  • Nova Entertainment
    Head Of Create Sydney
    Nova Entertainment Feb 2016 - Jan 2020
    Pyrmont, Nsw, Au
    Nova Entertainment is a leading Australian broadcaster, with national radio networks Nova and smoothfm, digital and social brand extensions and a thriving podcast network. CREATE, the team I led in Sydney, is Nova Entertainment’s branded entertainment team, which employs over sixty of the industry’s most exciting and diverse talents across multiple disciplines including; Content Development and Production, Brand Strategy, Sponsorships, Sales Strategy, Design, Video, Research and Analytics, Digital Campaign Operations and Trade Marketing.In this role I was responsible for leading the Sydney CREATE team, working with the National Commercial Strategy Director on the local priorities for revenue success. I collaborated directly with the Nova Ent sales team, clients and partners to produce industry leading strategic media solutions that connected with audiences, delivered results and grew both broadcast and non-traditional revenue.Working with all major Agency groups based in Sydney with clients including:VodafoneWoolworths GroupCH10DellMcDonaldsStan OptusAldiAmazon and many moreCampaign Awards included:B&T 2017 - Vodafone Powers Nova - Best Radio Campaign B&T 2018 - Vodafone Unlocked - Best Radio Campaign
  • Nova Entertainment
    Agency Group Sales Manager
    Nova Entertainment Feb 2015 - Feb 2016
    Pyrmont, Nsw, Au
    In this role I led and developed a team of sales professionals to create compelling cross platform campaign solutions for Tier 1 agency clients, delivering and exceeding client and revenue requirements.Clients we worked with included:Wesfarmers GroupA2 MilkBPCBUS SuperME BankNAB and many more
  • Nova Entertainment
    Agency Account Manager
    Nova Entertainment 2014 - 2015
    Pyrmont, Nsw, Au
    Responsible for creating integrated advertising solutions across all NOVA Entertainment platforms that met and exceeded agency and client expectations, delivering tangible results for clients, and awarding me the ACRA Award (Australian Commercial Radio Awards) for Best Agency Salesperson 2015.
  • Carsales.Com.Au
    Agency Account Manager
    Carsales.Com.Au 2013 - 2014
    Melbourne, Au
    Creating digital advertising solutions to deliver results for clients and agencies across VIC & SA.Clients included:RenaultHonda Mercedes and many more
  • Australian Radio Network
    Agency Account Director
    Australian Radio Network 2011 - 2013
    North Sydney, New South Wales, Au
    Responsible for the account management of Adelaide advertising agencies, creating radio advertising solutions to best suit the clients needs and deliver results.
  • Dmg Radio, Nova 91.9
    Nova Integration Project Manager
    Dmg Radio, Nova 91.9 2008 - 2011
    Pyrmont, Nsw, Au
    Responsible for the implementation of large scale integrated station promotions, as well as idea generation and listener events.Also responsible for the local implementation of promotional executions for the national Drive show.
  • Fresh 92.7
    Marketing & Promotions, Advertising Sales
    Fresh 92.7 2006 - 2008
    Adelaide, Sa, Au
    Responsible for the development and implementation of station events, member recruitment, logo revelopment and marketing rollout.
  • Fox Models
    Events Manager
    Fox Models 2004 - 2006
    Promotional Model development, including Sales and Customer Service skills.Project Management of large scale launch events, photoshoots and fashion shows.

Kim Kerton Skills

Advertising Online Advertising Radio Digital Media Marketing Advertising Sales Account Management Media Planning Sponsorship Media Buying Sales Radio Advertising Digital Marketing Copywriting Strategic Planning Marketing Communications Social Media Marketing Radio Promotions Integration

Kim Kerton Education Details

  • Curtin University
    Curtin University
    Creative Writing
  • Australian Institute Of Management
    Australian Institute Of Management
    Strategic Leadership
  • Swinburne Online
    Swinburne Online
    Behavioural Studies (Psychology)
  • Adschool Australia
    Adschool Australia
    Strategic Planning Principles
  • Australian Institute Of Management
    Australian Institute Of Management
    Frontline Management
  • Skills Certified
    Skills Certified
    Diploma Of Marketing & Communication
  • Skills Certified
    Skills Certified
    Diploma Of Leadership & Management

Frequently Asked Questions about Kim Kerton

What company does Kim Kerton work for?

Kim Kerton works for Nova Entertainment

What is Kim Kerton's role at the current company?

Kim Kerton's current role is Head of Podcast Partnerships.

What is Kim Kerton's email address?

Kim Kerton's email address is kk****@****.com.au

What schools did Kim Kerton attend?

Kim Kerton attended Curtin University, Australian Institute Of Management, Swinburne Online, Adschool Australia, Australian Institute Of Management, Skills Certified, Skills Certified.

What skills is Kim Kerton known for?

Kim Kerton has skills like Advertising, Online Advertising, Radio, Digital Media, Marketing, Advertising Sales, Account Management, Media Planning, Sponsorship, Media Buying, Sales, Radio Advertising.

Who are Kim Kerton's colleagues?

Kim Kerton's colleagues are Mariele Fretta, Hannah Bowman, Laura Thuerigen, Danielle Keyes, Judy Hatch, Ben Clayton, Natalie Brooks.

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