Direct sales, customer service, coordination with plant operations regarding apartment make-readies, coordination with personalized living to provide a la carte services to residents, coordination of prospecting events and community awareness.• Achieved highest average occupancy in the Southwest Division for 2010. Independent Living (IL) average: 97.4% and Assisted Living (AL) average 98%, resulting in overall financial success for the region.• Teamed with Activity Director & Executive Director to create a diversified activities calendar for daily activity program in order to provide more choices for residents. Customer satisfaction soared to upper 90’s percentile in from the previous year rating of 78%. • Recognized for creatively managing incentives in order to increase profits throughout the year.• Created and sold value vs. price, readily identifying features and benefits to customer.

Strategic Planning of Marketing & Sales programs for six Texas Continuing Care Retirement Communities (CCRC) and one Skilled Nursing Facility (SNF). Orchestrated all aspects of advertising programs in all media outlets for seven communities. Interviewed, hired and trained marketing staff. Directed Sales & Marketing programs.• Developed a network marketing campaign to encourage intra-community referrals throughout the ARC Austin Network offering a complete continuum to accommodate resident’s needs as they change. • Simultaneously served as District Marketing Director and the Director of Marketing at Summit Westlake Hills. Produced occupancy average of 98% Independent Living (IL) with a waiting list for future residents.• Increased internal referrals leading to improved resident retention and customer satisfaction. Resulted in increased overall revenues & occupancy while decreasing community/regional move outs.• Hosted Quarterly Network Marketing Meetings to allow marketing associates to improve teamwork, collaboration, and encourage more effective communication. Created and implemented Network referral policies resulting in a cooperative effort to keep residents within Network when needs changed.

Directed Marketing Program in 11 Texas and 1 Arizona Skilled Nursing Centers offering Sub-Acute, skilled nursing, Alzheimer's and long-term nursing services. Lead corporate sales training and MIS training sessions. Developed & implemented marketing, sales and program strategies to enhance services and improve profitability.• Collaborated with software designer to develop tailored software improving efficiency companywide.• Standardized approach and implemented Admissions contracts & paperwork for all TX communities, quarterly marketing plan components, quarterly communication requirements with all prospects.

Consulted for 12 Skilled Nursing & Assisted Living communities in Texas, Missouri and Tennessee. Developed private pay and managed care census. Led corporate sales training sessions, customer satisfaction, public relations, advertising and brochure development.• Initiated and completed market study demonstrating need for new service. Presented findings to corporate staff garnering buy in to move forward. Increased revenue stream beyond goals, establishing new expectations for future years. Successfully implemented niche product, setting community apart from all others in the area. • Successfully mentored associates resulting in their promotion to become successful Regional and/or Divisional VP level Sales and Marketing managers.

Built and developed community Assisted Living and Skilled Nursing census (Increased SNF census from 131-147 in first 3 months). Private Pay/Managed Care census development. Trained and managed Admissions Assistant. Customer satisfaction & public relations.• Engaged in immersion learning of job responsibilities during first week on job while all managers were out of town. Identified and called on all key accounts immediately. • Worked with team to create more flexible admission policies to better accommodate referral source needs thereby improving referral satisfaction and increasing leads/admissions. • Significantly increased revenue within first 3 months.