As a senior leader in physical retail store design, I lead the design and development of innovative and engaging retail store environments that reflect the brand's identity and values. I have 20 years of experience in retail, commercial, and institutional design, working with top brands both internally and externally. Trained as an architect, I combine my high design abilities with project management expertise to deliver successful outcomes for complex and global projects. I collaborate with cross-functional partners, architects, and third parties to establish design criteria, timelines, budgets, and goals. I am passionate about solving the puzzle of how to create cost-conscious brand-building designs that both enhance customer experiences and increase ROI.