Kim Sullivan Email & Phone Number

Thornton, PA, US

Wynnewood, PA

Manages, directs, and coordinates all activities and services necessary to successfully operate the Thrift/Consignment Store with an increase in year-to-year sales revenue by 20%. Oversees all business and financial activities, including a complete overhaul of software and hardware system in March 2020.Trains employees and volunteers on using POS software.

Auditioned and recruited talent for vendors of QVC. Trained and coached new talent on product sales presentations. Provided continued learning development for seasoned presenters.

West Chester, PA

• Managed QVC’s On-air Sales team which included, recruiting, hiring and training. Reviewed key performance indicators to deliver feedback for business growth. Created and conducted learning activities to achieve.
• TRAINING & DEVELOPMENT: Designed, developed, and implemented blended training strategies for new and existing retail sales talent. As a subject matter expert, provided instruction on relevant best practices for each.
• DATA ANALYSIS: Continuously reviewed sales and customer viewership metrics to develop and provide customized coaching and feedback to support the sales team’s success in representing multi-million-dollar brands.
• VENDOR MANAGEMENT: Advised and trained vendors on QVC’s performance metrics across broadcast media, digital, and social platforms to ensure strategic alignment on sales techniques and proper understanding of key.
• MANAGEMENT AND LEADERSHIP: Recruited talent for brands to enhance future earning potential. Evaluated candidates through auditions and interviews. Routinely trained and on boarded talent. Established strategic road.

• Managed and developed sales strategy for brands and categories through the entire lifecycle of their engagement on QVC. Created innovative strategies and techniques to drive sales, increase viewership and reduce return.
• Served as Project Manager for on-air events by creating event strategy toolkits that defined event deliverables and the strategic use of visual assets and high-impact presentations to drive sales and engagement..
• Advised vendors on marketing strategies across platforms, including broadcast media, digital, e-mail, and social.
• Gave final approval of all brand assets for TV, homepage, brand shops, model styling, and product demonstrations.
• Coached and trained on-air guests and vendors to increase sales, customer engagement, and reduce return rates by analyzing performances through reviews, sales, and viewership metrics.
• Managed Selling Strategy Associate Managers through hiring, training, and daily oversight to enhance presentations by leveraging knowledge and expertise.

• Managed the team of Floor Managers and assistants whose job was to deliver efficient, around-the-clock execution of live show. Maintained all associated budgets. Developed and enforced studio safety guidelines.
• Provided staff training and on boarding for 30-member team to deliver timely, efficient, and highly visual execution of shows.
• Maximized resources and reduced show downtime by evaluating and adjusting crew schedules based on show needs to seamlessly deliver dollars-per-minute driven show.

• Managed production crews, studio resources and vendors to maximize real-time sales, increase viewership, and maintain the integrity of live broadcasts.
• Increased production quality by developing strategies and innovative approaches to demonstrate products and facilitate proper execution.
• Coached sales team, production crews and vendors on product presentation execution and best practices to increase sales and effectiveness.
• Determined proper product execution and asset integration by reviewing show resources, production elements and performance indicators to maximize sales and minimize downtime across all retail merchandise categories.
• Resolved complex production issues in real time by redirecting live show elements when products sold out early and during times of equipment failure and emergencies.