Kim Wise Email & Phone Number

Downers Grove, Illinois, United States

Managed the editorial content strategy and updated and optimized website content for the New Home Star brand.• Drove SEO strategy, resulting in a 68% YOY increase for organic website traffic.• Developed a shared content calendar that housed all content, social media, and campaigns.• Interviewed thought leaders and wrote articles, case studies, and industry reports.• Managed all email and social media campaigns.• Reviewed, edited, and approved all blogs, emails, social media, and press releases.

Oak Brook, Illinois, United States

Created and executed B2B content and social media strategies, resulting in +13% time on site and a 36% increase in website users from social media YOY from 2020 to 2021.• Ran Wiley University Services blog and website, which had 58 new pieces of content created in FY2022.• Identified topics, guests, and wrote briefing docs for all podcast episodes.• Met with internal stakeholders to ensure content is developed for each stage of the sales funnel.• Reviewed and edited all content prior to implementation.• Ran the employee social media advocacy program, which resulted in an engagement rate increase on Twitter from 0.9% to 7.0%.

Created content strategies and targeted specific audiences using market research and SEO.• Developed and implemented social media campaigns.• Maintained and aligned editorial and social media calendars, ensuring consistent content delivery and alignment.• Developed creative briefs that aligned with company's brand standards.

Elk Grove Village, Illinois, United States

Ensured B2C messaging and brand voice guidelines were embraced and followed.• Managed and executed content updates for both digital and print received from cross-functional teams.• Wrote, booked talent, and oversaw production of TV and radio spots.• Maintained editorial style guide and legal advertising copy.

Elk Grove Village, Il

Wrote and edited creative marketing content for hotels and destinations for websites and brochures.• Managed brochure production process: wrote and edited copy, maintained deadlines, and traveled to press checks.

Elk Grove Village, Il

• Wrote and edited copy for brochures, layout hotel pages and travel to press checks.• Worked closely with hoteliers, contracting and marketing to ensure accurate information for brochures.• Created 40-65 flyers per week.• Created various 4-color ads and flyers.

Master Of Arts - Ma, Strategic Communications, 4.0 Gpa

Bachelor Of Arts (B.A.), Journalism