Kimberly Brown Email & Phone Number

Overland Park, KS

• Platinum Realty | United Mortgage
• Directed, developed, and implemented full-scale inbound and outbound marketing plans for high growth subsidiary companies, including channel execution, budget & SOW, media planning, performance KPIs, vendor management.
• Strategized and executed multi-channel marketing initiatives including digital advertising, website design and content, email campaigns, business development collateral, print, video, public relations, and events to.
• Analyzed and reported on performance trends of marketing tactics to optimize future campaign strategy and increase ROI.
• Orchestrated company-wide implementation of Salesforce (CRM) to create operational efficiencies and support business development teams.
• Oversaw, launched, and executed custom client marketing programs to grow revenue and optimize retention.

Lee's Summit, MO

• Developed and directed strategically targeted marketing initiatives from concept to completion, including digital, print, email, television, radio and direct marketing channels.
• Oversaw planning, development, and completion of responses to Requests for Proposals (RFPs). Provided RFP evaluation, design, content, and editing to enable company growth and diversification of business base.
• Created and managed all marketing collateral including websites, email campaigns, newsletters, brochures, press releases and signage to support company objectives of enhancing brand image and adherence to brand.
• Orchestrated numerous federal grant proposals resulting in successful awards and substantially increased revenue.
• Managed tradeshow exhibitor activities including pre-through-post show marketing initiatives, booth logistics and attendance to support brand recognition, client relations and business growth objectives.
• Supervised multiple direct reports by assigning workload, managing performance expectations, providing training and feedback while documenting work performance in a collaborative environment to optimize team.

Overland Park, KS

• Account Managed: Sprint/Nextel
• Mobilized Sprint Nextel Invoice Advertising Program to support key corporate revenue objectives and churn-reduction goals.
• Responsible for concept to completion development and implementation of all invoice advertising for multiple billing platforms.
• Directed multiple advertising agencies and vendors to deliver projects within the strategy, time, and budget parameters.
• Developed and executed quarterly envelope advertising and delivered supplementary communications to support billing conversion initiatives.
• Analyzed performance trends of direct marketing tactics increasing revenue growth and optimized future campaign strategy.Key Achievements:

Topeka, Kansas

• Authored and executed project work plans/timelines for large-scale initiatives including product launches, reformulations, management change, packaging upgrades, and promotional initiatives
• Tracked, analyzed and reported on work plan progress in order to enforce project standards,meet changing demands, and identify potential risk exposure.
• Led cross-functional team meetings comprised of internal and remote stakeholders including marketing, sales, inventory strategist, procurement, packaging graphics, and finance to ensure successful project deliverables.
• Participated in brand strategy development by leveraging consumer insights and market trends to drive awareness, create demand and maximize sales of high revenue product lines.
• Orchestrated internal and external corporate events with budgets up to $50,000 and 500 attendees. Responsibilities included promotion, content and presentation development, hotel, meal and travel coordination.Key.
• Contributing member of teams launching new products; Science Diet® Simple Essentials®, Small & Toy Breed and Healthy Advantage® product lines to meet growing consumer demand.

Overland Park, KS

• Developed targeted market campaigns, both nationally and regionally, through print and online channels to meet client objectives within diverse budgetary considerations.
• Communicated company brand identity through design of internal collateral such as manuals, brochures, displays, newsletters, and presentations.
• Prepared and presented layout and designs for high revenue corporate contracts under aggressive timelines.
• Worked collaboratively with sales force to ensure clients expectations were met and exceeded.
• Developed impactful editorial content for print and online advertising and internal marketing material.
• Managed and tracked account information through data tracking systems resulting in optimized workflow.

Ba, Communication And Media Studies

Ma, Marketing