Platinum Realty | United Mortgage• Directed, developed, and implemented full-scale inbound and outbound marketing plans for high growth subsidiary companies, including channel execution, budget & SOW, media planning, performance KPIs, vendor management, and team member coordination.• Strategized and executed multi-channel marketing initiatives including digital advertising, website design and content, email campaigns, business development collateral, print, video, public relations, and events to achieve attribution and retention goals within highly regulated industries.• Analyzed and reported on performance trends of marketing tactics to optimize future campaign strategy and increase ROI.• Orchestrated company-wide implementation of Salesforce (CRM) to create operational efficiencies and support business development teams.• Oversaw, launched, and executed custom client marketing programs to grow revenue and optimize retention.• Supervisor responsibilities included interviews, hiring, dismissal, performance reviews, training, discipline, coaching, scheduling, and general oversight.Key Achievements: • Company rebranding and multi-channel rollout of high visibility real estate company • Member of executive leadership team contributing to high-growth recognition of 2 subsidiary companies; Platinum Realty awarded Fastest Growing Companies in America by Inc. Magazine 2016-2020 and United Mortgage who received this recognition in 2018.

• Developed and directed strategically targeted marketing initiatives from concept to completion, including digital, print, email, television, radio and direct marketing channels.• Oversaw planning, development, and completion of responses to Requests for Proposals (RFPs). Provided RFP evaluation, design, content, and editing to enable company growth and diversification of business base. • Created and managed all marketing collateral including websites, email campaigns, newsletters, brochures, press releases and signage to support company objectives of enhancing brand image and adherence to brand guidelines.• Orchestrated numerous federal grant proposals resulting in successful awards and substantially increased revenue.• Managed tradeshow exhibitor activities including pre-through-post show marketing initiatives, booth logistics and attendance to support brand recognition, client relations and business growth objectives. • Supervised multiple direct reports by assigning workload, managing performance expectations, providing training and feedback while documenting work performance in a collaborative environment to optimize team success.Key Achievements: • Championed company rebranding initiative by developing repositioning strategy, including renaming of the company, resulting in a significant increase in brand recognition and business growth.

Account Managed: Sprint/Nextel• Mobilized Sprint Nextel Invoice Advertising Program to support key corporate revenue objectives and churn-reduction goals.• Responsible for concept to completion development and implementation of all invoice advertising for multiple billing platforms.• Directed multiple advertising agencies and vendors to deliver projects within the strategy, time, and budget parameters.• Developed and executed quarterly envelope advertising and delivered supplementary communications to support billing conversion initiatives.• Analyzed performance trends of direct marketing tactics increasing revenue growth and optimized future campaign strategy.Key Achievements:• Developed new business with existing clients by identifying opportunities and delivering client-focused solutions. • Created robust process documentation to aid clients in onboarding.

• Authored and executed project work plans/timelines for large-scale initiatives including product launches, reformulations, management change, packaging upgrades, and promotional initiatives• Tracked, analyzed and reported on work plan progress in order to enforce project standards,meet changing demands, and identify potential risk exposure.• Led cross-functional team meetings comprised of internal and remote stakeholders including marketing, sales, inventory strategist, procurement, packaging graphics, and finance to ensure successful project deliverables.• Participated in brand strategy development by leveraging consumer insights and market trends to drive awareness, create demand and maximize sales of high revenue product lines. • Orchestrated internal and external corporate events with budgets up to $50,000 and 500 attendees. Responsibilities included promotion, content and presentation development, hotel, meal and travel coordination.Key Achievements: • Contributing member of teams launching new products; Science Diet® Simple Essentials®, Small & Toy Breed and Healthy Advantage® product lines to meet growing consumer demand. • Recipient of Colgate’s Shopper-SMART award for assisting in development of a best in class shopper marketing program.

• Developed targeted market campaigns, both nationally and regionally, through print and online channels to meet client objectives within diverse budgetary considerations.• Communicated company brand identity through design of internal collateral such as manuals, brochures, displays, newsletters, and presentations. • Prepared and presented layout and designs for high revenue corporate contracts under aggressive timelines. • Worked collaboratively with sales force to ensure clients expectations were met and exceeded.• Developed impactful editorial content for print and online advertising and internal marketing material.• Managed and tracked account information through data tracking systems resulting in optimized workflow.