Kimberly Ring Email & Phone Number

Phoenix, Arizona Area

Oversee marketing strategy and operations, education and outreach at the Arizona Humane Society (AHS) with the goal to save the most vulnerable animals, enrich the lives of pets and people, and promote the human-animal bond. Our values of Innovation, Compassion, and Excellence are in our DNA. A national leader in animal welfare, AHS is a non-profit.

Phoenix, Arizona Area

Consultant project: Develop brand strategy and identification package, website counsel, content and marketing collateral for the launch of a new Functional Medicine practice for a nationally-ranked physician.Consultant project: Develop a business plan for an innovative, new retail concept in the Phoenix Metro area.

Mesa, Arizona

• Change agent. Overhauled entire marketing function, developed strategic marketing plan and relaunched brand as top Phoenix-area tourist attraction.
• Pioneered foray into digital advertising and developed award-winning website.
• Automated online ride scheduling and increased key revenue driver by 90% in 2017.
• Museum admission visitors up 19.2% 2018 ytd; store revenue up 19.5% on-site and 112.7% online.
• Initiated member/volunteer communication and customer nurture programs.

Tucson, Arizona Area

• Developed strategic business and marketing plans, built brand, and launched online store. Products: artisan-crafted, organic gourmet coffee, chocolate, tea.
• Utilized inbound digital marketing and SEO to increase sales 66%.
• Created website and social media sites (Facebook, Twitter, Tumblr, YouTube)
• Launched 8 blogs, managed content, and campaigns.
• Analyzed and established pricing and sourced suppliers.
• Expanded distribution to Abe’s Market, OpenSky, and amazon.com.

Tucson, Arizona Area (HQ In Huntington, Indiana)

• Created new pet industry category, successfully patented, trademarked, and launched two products: Anxiety Wrap® and Quiet Dog®. Transitioned from side business in 2001 to full-time in 2010. Business growth resulted in.
• Built brand to become generic category descriptor. Expanded channels to over 250 brick and click companies, veterinarians, and animal training organizations.
• Co-managed operations including customer relations, legal… Show more Created new pet industry category, successfully patented, trademarked, and launched two products: Anxiety Wrap® and Quiet Dog®. Transitioned from.
• Co-managed operations including customer relations, legal, financials, strategic planning, manufacturing, personnel, new product development, and inventory.
• Responsible for B-to-C and B-to-B marketing; trade show plan; facebook, youtube, and blog; website analytics; google and facebook advertising; eblast campaigns; press releases, media outreach; sales and marketing.
• Co-managed nat’l and int’l supply chain from end-to-end. Oversaw fulfillment including amazon and Home Shopping network.

Phoenix, Arizona Area

Handle advertising, media, and public relations for Tucson-area communities. Rebuilt relationships between corporate and communities. Achieved budget savings of approximately 50%.

Tucson, Arizona Area

• Area Vice President of Marketing - Responsible for the strategic marketing for two divisions of top ten-ranked national homebuilder. Reported to Regional President.
• Established and launched brand identity for the active adult division.
• Realtor rewards program surpassed goals in a down market. Increased co-broke sales 120% versus prior year. Lowest cost-per-sale of any initiative.
• Traffic-driving programs staved off a decline in visitors during market downturn. Decreased… Show more Area Vice President of Marketing - Responsible for the strategic marketing for two divisions of top ten-ranked.
• Traffic-driving programs staved off a decline in visitors during market downturn. Decreased 13.8% versus competitors that decreased 45.8%.
• Oversaw web site development and internet sales lead management system. 12% conversion rate was significantly higher than on-site sales.

Greater Chicago Area

• Vice President/Account Director - Responsible for overall success of the account. Led internal teams across all functions which included: brand strategy and consumer research; creative development and media placement..
• Colgate-Palmolive’s Hill’s Science Diet (premium pet food)
• Kraft Foods Inc’s Light n'Lively Cottage Cheese
• Northwestern Memorial Hospital (ranked fifth in… Show more Vice President/Account Director - Responsible for overall success of the account. Led internal teams across all functions which included: brand strategy and.
• Northwestern Memorial Hospital (ranked fifth in the nation)
• Norwegian Cruise LinesAlso held role of Director of Public Relations, January 2000 – April 2003. Established the Corporate Public Relations role for the agency. Responsible for strategic plan development; media.

Greater Detroit Area

• Account Supervisor - White Castle System, Inc. (retail restaurant chain) - 14 U.S. markets
• Was hired to onboard new account, establish relationships with 7 major area markets, and rebrand White Castle. Managed national $14 million advertising account and local area promotions.
• "What You Crave" advertising campaign achieved double the sales objective, and won Silver Medal for marketing effectiveness in NY Festivals Award Show.

Greater Chicago Area (Advertising Agency - Top 10 In World rankings)

Public Relations Manager - Corporate (Agency) Public Relations and Communications. Reported directly to President/CEO. Initially hired in this role and added on roles below.Assistant Account Executive -Wolverine Wilderness (Boot and Shoe)New Business Coordinator - Developed strategic plan, proposals, and presentations under tight deadlines.

Washington D.C. Metro Area

Gained experience in a variety of public relations disciplines for 12 accounts including health care; associations; transportation; public service; and government. Accounts included the National Heart, Lung and Blood Institute; National Cholesterol Education Program; and National Spa and Pool Institute.

Bachelor'S Degree, Communications, Business, Medicine And Science

Activities and Societies: NCAA Basketball and Softball; Inducted into Athletic Hall of Fame, February 2002; The Spectrum university.

2.5 Years, Pre-Medicine/Pre-Medical Studies

Activities and Societies: Spectrum University Newspaper, NCAA Basketball and Softball, Student-athlete representative for nomination.

High School, Honors/Regents High School/Secondary Diploma Program

Activities and Societies: Varsity Volleyball, Basketball, Softball. Student Government. Wind Ensemble, Orchestra, Chorale. National Honors.