Women Business Leaders of the U.S. Health Care Industry Foundation (WBL) is a nonprofit organization housing the premier network of women executives across the healthcare industry. WBL’s mission is to connect and convene senior executive women in health care to create meaningful cross-sector relationships, advance their careers, and harness their collective power to improve the industry.

Lead sales, marketing and operations for privately held high-growth pet healthcare membership organization. Charged with assessing and readying the business for next phase of growth by transforming processes and systems to increase efficiency, drive revenue, decrease customer acquisition & operating costs, thereby increasing profitability.• Conducted strategic analysis of business systems, operations, sales processes and marketing strategy• Developed, redesigned, deployed and monitored processes to boost long-term business success and increase profit levels. Achieved 75% reduction in costs for marketing and membership collateral by conversion to digital• Created unique social media marketing strategy for each of three distinct business segments. Developed content calendar, implemented social media management platform. Established baseline analytics and increased metrics on all platforms by greater than 100% per month• Defined marketing & sales funnel stages, developed process to capture and report sales activity in CRM system, trained sales and leadership team to execute new process, standardize forecasting and increase accuracy• Led process to create strategic partnerships with veterinary management groups to exponentially drive growth in provider network

Responsible for the development and delivery of integrated marketing programs to drive brand and product awareness, generate leads, build goodwill, and shorten the sales cycle for the research, translational and clinical market segments in North and South America.

Led the Field Events Programs for America's Commercial Organization, including Scientific Symposia, User Group Meetings, Regional Tradeshows. Managed content for Sales Enablement Initiative. Develop business processes to support regional marketing efforts. Drive adoption and implementation of technology to drive events, ensure regulatory compliance, and scale to support business growth.

Founder and principal of Global Site Selection, Meeting Management, and Event Planning Company serving the life sciences market.

Commercial Training, Field Marketing, Field Applications Specialist, and Customer Support Business Development Management Positions