I was privileged to serve the Corporate Marketing & Enablement team at Expel, a pivotal team that drove the strategic vision for brand, voice, and visual identities. Additionally, members of the team executed program builds, data analysis and consultation, and strategic project management and team enablement.

In my first two years at Expel, I spearheaded the creation and growth of a dynamic Marketing Operations & Strategy team, revolutionizing our approach and impact. We meticulously curated and optimized a stack of cutting-edge martech, orchestrated sweeping lifecycle enhancements, and engineered impressive initiatives poised for exponential scalability alongside our business growth trajectory. The team crafted visually impressive and operationally robust dashboards, and we empowered our decision-making processes to reach new heights with data. Additionally, we instituted streamlined internal workflows, creating heightened efficiency and organizational efficacy across the entire marketing spectrum. It was a true honor to create and serve this team.

I collaborated with our team and corresponding team leaders to determine and prioritize marketing, sales, and process strategy. I oversaw and lead the marketing operation function for Wiz and was responsible for the development of processes for our team and technology stack.I mentored team members in establishing and maintaining scalable processes within the organization that guarantees success for Wiz while exploring their opportunities for growth in marketing and team operations. I stood up our field marketing motion and coordinated our analyst relations activities.Additionally, I worked with the Wiz executive team with our VP of marketing to help drive cross-functional strategy across the company as we scaled the fastest-growing cyber security company in history.

Joined Cisco via the acquisition of Duo Security in 2018.I oversaw and provides leadership to all facets of the marketing operations team at Duo and optimize our global marketing operations strategy and systems. Driving the development of marketing strategies and availing opportunities that will lead to exceptional systems, processes, strategy, lead management and campaign performance.I mentored team members in establishing and maintaining scalable processes within the organization that guarantee success for Duo while exploring their opportunities for growth in marketing ops.

Duo was acquired by Cisco for $2.35 billion in 2018.http://fortune.com/2018/08/02/cisco-buys-duo-security/

Oversee the management of our marketing automation platform and ensuring the scalability of our marketing technology stack. Lead the marketing operations team in supporting our global field and marketing teams. Safeguarding our data and workflows to support the demand generation functions in making intelligent decisions for Duo's growth.Basically, having a great time being a marketing ops nerd!

Responsible for the successful implementation and day-to-day operation of marketing technology and automation systems. Love to collaborate with the marketing team to identify opps to develop lead nurture pathways and test, test, test! Find fun in automating and improving data integrity and data management initiatives. Jazzed about tracking ROI and success metrics for our campaigns and collaborating with marketing management to identify and implement processes to increase sales ops and sales cycle efficiencies through database management and refined lead management strategies.

Responsible for design, quality assurance, execution, maintenance and reporting for automated marketing programs and email distribution. Focused on the execution of our marketing automation platform and educating others as needed. Serving as liaison between Marketing Operations and the demand generation team in regards to marketing automation. Focuses also include automation process documentation, training and best practices. Responsible for alignment between marketing automation and CRM.

Manage our marketing automation and email communication through Marketo. Develop and manage Website content on Qvidian.com. Engage with our customers and develop evidence of customer success through written success stories and videos. Manage social media, trademarks, non-product collateral, customer newsletter and community. Oversee execution of PPC and SEO.

Project management for 3 North American distributed catalogs reaching more than 100,000 consumers. Develop copy, ads and marketing materials while upholding corporate identity in cooperation with global central marketing located in Austria. Daily account coordination communication with agency. Material tracking and distribution internally and externally to 500 North American dealerships. Inventory management, coordination, planning, recording and reporting. Purchase order coordination, distribution, recording and reconciliation on a multi-million dollar marketing budget. Copywriter and editor of monthly dealer communication report. North American liaison for multiple company centric websites. Represent marketing department at new dealer orientations and select company functions and meetings. Event planning and coordination of annual dealer meeting, including the planning and execution of multiple events with thousands of attendees.

Assist in managing marketing communications creatively and logistically. Managed marketing street team events and promotional items. Assist with new market launch events.