Kimberly Smith Email & Phone Number

Greater Pittsburgh Area

· Increase brand awareness through identity, messaging, visuals, and voice for a cohesive experience· Design and develop marketing campaigns that increase sales, meet KPIs, and exceed goals· Grow and mentor the in-house creative & social media team· Create monthly marketing calendar in alignment with business initiatives that drive sales· Collaborate with the OneCoast marketing team· Meet with vendor partners and create digital marketing plans to meet sales goals· Track… Show more · Increase brand awareness through identity, messaging, visuals, and voice for a cohesive experience· Design and develop marketing campaigns that increase sales, meet KPIs, and exceed goals· Grow and mentor the in-house creative & social media team· Create monthly marketing calendar in alignment with business initiatives that drive sales· Collaborate with the OneCoast marketing team· Meet with vendor partners and create digital marketing plans to meet sales goals· Track & report on KPIs & analytics for weekly, bi-weekly & quarterly reviews measured against our campaign performances· Review marketing campaign analytics· Direct and design trade show print collateral including large-scale vinyl installations· Serve as a member of the OneCoast Leadership Team· Educate the company & new hires on product trends· Implement marketing strategies, metrics, and channels, generate innovative ideas for promoting new products, forecast market trends, and research marketplaces for new opportunities.· Track and report on marketing campaign performance monthly to help with optimizing current and future plans· Assist in the design & development of digital marketing materials· Recipient of the OneCoast Marketing Excellence award for exemplary work, inspiration & leadership Show less

· Coordinated day-to-day workload of a creative team· Implemented new planning and content management processes for better workflow· Designed & developed digital marketing materials that increased brand awareness and sales· Generated performance reports and suggested ways to optimize the results, taking into account different KPIs. · Conceptualized design ideas that bring simplicity to complex business problems

· Worked in start-up environment launching a new online marketing platform for small businesses· Designed templates for in-house marketing platform· Designed & developed digital marketing materials, including email campaigns, web graphics & landing pages