Kim Lashbrook Email & Phone Number

Chicago, Il, Us

Chicago, Illinois

Chicago, Illinois

Chicago, Illinois

Glen Ellyn, Illinois

- Led website redesign and migration to a new CMS- Managed search engine optimization, including researching keywords, writing meta titles/descriptions, and implementing technical SEO best practices for canonical URLs, 301 redirects, and tagging- Developed site architecture and navigation structure for the new site in collaboration with school stakeholders- Acted as liaison between school and CMS vendor for content migration and switching over the domain- Edited content, resized and compressed images for web, and built out all website pages and content- Created SOP documents and trained school staff on the new CMS and website best practices

Greater Chicago Area

- Wrote and edited online articles and blog posts- Created and distributed e-newsletters and e-blasts- Proofread and edited print marketing materials and guides- Developed and distributed post-program surveys and provided reporting on results- Updated related digital content

Chicago, Il

Education Corporation of America (ECA) acquired Kaplan Higher Education Campuses in 2015.- Developed content and managed reviews for college websites and social media sites, including Brightwood College and Virginia College- Migrated and rebranded Kaplan College and other KHEC brand websites and social media channels to Brightwood College- Worked with developers, web designers, and product owners to identify and implement website enhancements for improved user experience (UX) and site performance- Led SEO initiatives for ECA brands and collaborated with vendors to research and identify keywords and areas for improvement- Evaluated performance of content and SEO changes through A/B testing and Google Analytics reporting

Chicago, Illinois

Kaplan Higher Education Campuses (KHEC) was acquired by Education Corporation of America in 2015.- Developed new and updated existing content for all KHEC school websites (5+ sites)- Identified, researched, and wrote content for websites, social media, and departmental newsletters- Edited copy for grammar, style, consistency, regulatory compliance, and search engine optimization (SEO)- Hired, trained, and managed freelance editors- Selected, edited, and created images and digital media for use on websites and social media- Created and managed social media presence for the schools, including Facebook Pages, Twitter handles, YouTube channels, and LinkedIn Groups- Assisted in rolling out a Social Media Policy for all of KHEC, including company communications, Ambassador and moderation processes and procedures, and social media training- Provided strategic direction for site re-architecture, content strategy, and CMS functionality for website redesign, including migration to a new workarea- Suggested and wrote technical user stories for website enhancements, including video lightboxes, mobile-friendly rotating banners, and technical enhancements for SEO- Worked with technology teams using the Agile Scrum Team process to implement website enhancements, including performing user acceptance testing (UAT)- Implemented new processes and procedures to streamline website requests and workflows- Managed Sharepoint and Google Site intranet websites for various teams - including Editorial Services, Marketing, and Social Media - to share resources, house collaborative databases, and create trackable request workflows

Chicago, Il

Chicago, Il

- Edited academic and marketing materials for grammar, style, and compliance- Suggested improvements and workarounds for editorial and production processes- Trained team members in InDesign, InCopy, and Sharepoint workflows- Worked with designers to select art and approve comps- Collaborated with campuses and external departments to develop content for new initiatives- Maintained updates to in-house style guide, advertising guidelines, regulatory disclaimers, and other resources - Created intranet team site to house editorial documents and track projects- Assisted in creation of new social media presences on Facebook, Twitter, and YouTube- Implemented conditional text in InDesign and InCopy to improve efficiencies and reduce errors

Chicago, Il

Designed offer memorandum (viewbooks), brochures, and flyers to highlight commercial real estate offerings

Evanston, Il

previously McDougal Littell, a division of Houghton Mifflin Company

Publication of various trade magazines: Chef, Chef Educator Today, Equipment Solutions, Fancy Food & Culinary Products, Giftware News, Giftware News UK, HomeFashion & Furniture Trends, HomeStyle UK

Provider of editorial and production services for various books and journals.