Senior Interactive And Broadcast Media Buyer
Greater Minneapolis-St. Paul Area
Served as the buying group's lead contact on the Syngenta account, providing direction and leadership to the planning and account management groups. Collaborated with planning and account management groups in a cross functional team environment to develop and implement strategic annual marketing plans. Developed, negotiated, and implemented schedules for over twenty concurrent annual interactive campaigns for various brands within the Syngenta account from 2006-2008. Forecasted and developed television and radio budgets. Worked with sales account executives and station suppliers/vendors in negotiating and implementing placement of broadcast television and radio schedules in various markets. Leveraged broadcast and interactive budgets to secure added value and promotions. Monitored, analyzed, optimized, and evaluated interactive, television, and radio schedules to ensure proper delivery. Client work included 3M Dental, Cargill, Cellular South, Donatos Pizza, Gold'n Plump Chicken, L.L. Bean, Polaris, and Syngenta Crop Protection.