Kim Logan Email & Phone Number

Canmore, Ab, Ca

I lead the global media and influencer portfolio under the framework of Banff & Lake Louise Tourism's business plan. Working in the Marketing team, I am responsible for the strategy, planning and execution of our storytelling and media relations programs, which help BLLT reach and engage travellers from our domestic and international target markets. My role includes story ideation, pitching and negotiating timely and relevant stories, pursuing strategic paid partnerships, and budget management.

Banff, Alberta, Canada

I managed all global earned media activities and provided communications support under the framework of Banff & Lake Louise Tourism's business plan. Working in the Media and Communications team, my responsibilities included developing strategic partnerships with journalists, content creators, and film/TV productions in our key markets. I played a key role in communications during the Covid-19 pandemic.

I direct and produce films. My first short film for CBC's Creator Network premiered in August 2022. Watch Once a Cowgirl, Forever a Cowgirl: https://www.youtube.com/watch?v=mV6IWNXraGcIn July 2023, I was one of 80 recipients from 500+ applicants across Alberta and B.C. who received funding from Telus Storyhive for my short documentary project; Trailblazing: The Matt Hadley story. Watch this space!

Marketing and communications: I strategically plan and execute result-driven campaigns. I specialize in media relations, e-mail marketing and social media marketing. I have worked with an e-commerce store in the health and wellness sector and an award-winning photographer.Freelance writing: I produce editorial for media outlets and content writing for brands. My editorial work has appeared in Canadian Geographic, The Globe and Mail, Daily Hive, Australia’s Escape and DIYPhotography.net.

Lake Louise

I contributed to the planning and execution of property-level communications and marketing activities, which supported the overarching marketing strategy for one of the most successful and iconic Fairmont resorts in the Americas.Responsibilities included championing the creative development for all guest-facing marketing collateral, leading the strategic planning and execution of all email marketing campaigns, developing and implementing strategic marketing plans for key business units (Spa, Weddings and Food & Beverage), supporting the execution of multi-channel marketing campaigns and assisting with the planning and execution of photo and video shoots.

Calgary, Canada Area

I executed account management responsibilities that aligned with the overarching public relations communication strategy for growth-oriented companies involved in resort development, tourism, architecture, golf, spa and wine. My responsibilities included drafting and distributing news releases, building and maintaining relevant media lists, media pitching, arranging media interviews, drafting media briefs and planning media tour itineraries.Clients included Silver Star Mountain Resort, Panorama Mountain Resort, Skaha Hills, Park Point, Mark on 10th, The Slopes of Sylvan Lake, Montane Fernie, Spring Creek and Origin at Spring Creek.

Calgary, Alberta, Canada

My responsibilities included:- Drafting, posting and distributing news releases- Developing media fact sheets and backgrounders- Monitoring media and trends- Building and maintaining relevant media lists

Melbourne, Australia

I provided general support to the Marketing Manager as required to assist in day-to-day operations for one day a week. Responsibilities included web updates, coordinating promotional activities, preparing tender documents for show home photographers and assisting with planning event logistics for an annual trade show.

Bachelor Of Business, Marketing & Bachelor Of Arts (Ba), Italian

• Member of Society of Arts • Member of Monash Marketing Students Society • Member of Monash Exchange Club • Volunteer for Monash Abroad.

Victorian Certificate Of Education