Kim Perila-Schlink Email & Phone Number

Nashville Metropolitan Area

Everyday, our RaiseRight team is helping to impact non-profit organizations across the country to fundraise for what matters most to them. Through gift card fundraising, schools, sports teams, bands, churches and more, can buy gift cards from their favorite brands to use for daily purchases. No selling. No extra money spent. No extra time wasted. Simply the right way to fundraise.

Minneapolis, Minnesota, United States

As part of the ShopWithScrip marketing team, a subsidiary of Bold Orange Company, we help families and organizations offset costs for school and community needs in the course of their everyday spending through gift card fundraising.

Greater Minneapolis-St. Paul Area

Ovative/group is a digital marketing and measurement firm focused on activating enterprise value through marketing, analytics, and technology services. Customers are at the center of everything we do. We help find, design and enable tools to capture meaningful information on customer behavior. We work to untangle the tentacles of our client's data and use that data to drive meaningful business results.

Minneapolis, Mn

Responsible for account services and marketing strategy to support Olson 1:1 clients' loyalty and CRM programs. - Marketing communication planning - Market and consumer research- Team leadership- Campaign measurement and testing strategies- Program launch planning- Thought leadership

Golden Valley, Mn

Responsible for relationship management and account strategy for OptumRx Marketing, overseeing the creative development and brand alignment for B2B and B2C marketing efforts. • Created and presented quarterly, internal performance summaries and budget overviews.• Developed new processes that resulted in team efficiencies and reporting consistency.

Golden Valley, Mn

Developed marketing plans in conjunction with cross-functional teams to drive member awareness and program enrollment based on consumer insights and attitudinal segmentation. Drove growth and retention for health and wellness programs available to employer, Medicare and Medicaid members.• Managed annual marketing budget in excess of $15MM, across 10+ product areas, to meet business and client objectives. • Created consistency across departmental processes and communication, including RFP content, branding, quality procedures and annual planning.• Managed a marketing department of 13 staff members through extensive corporate change and uncertainty, maintaining focus on internal and customer commitments.

Greater Minneapolis-St. Paul Area

Managed client relationships and strategy for several key agency accounts, responsible for account management, customer and market research, customer segmentation, product positioning, marketing plan development and collaboration with analytics team to analyze results and enhance ROI.• Created integrated customer engagement plans for over 25 of the agency’s clients, including Chase, Caterpillar, Medtronic, Procter & Gamble, Toyota, UnitedHealthcare and Verizon. • Consistently demonstrated ability to jump in and learn new industries, technologies and roles in a short time period to support client needs and organizational changes. • Led development of a multi-media campaign to drive lead generation for new healthcare insurance product resulting in response rates up to 36% and multiple industry and company awards.• Initiated thought-leadership communication for marketing agency to keep account teams and clients updated on marketing trends and innovation. • Planned and executed successful direct mail, email, event, social media and web campaigns.

Greater Minneapolis-St. Paul Area

Developed and managed overall product strategy for consumer credit card portfolio.• Performed customer and market research to launch two new rewards cards ; creating cost analysis, coordinating with cross-functional teams and monitoring results. • Managed college segment portfolio strategy ; creating competitive evaluations, product development plans, and web strategy and content. • Represented U.S. Bank on a third-party committee to present credit education recommendations and results.

Kansas City, Missouri

Developed and executed marketing campaigns and communications to support software sales and grow market share in the pediatric and academic hospital markets, targeting physicians and nurses.• Managed relationship between corporate marketing services and global offices to manage and synchronize efforts (including trade show events, collateral and annual marketing planning). • Drove enhancements to several web-based applications, allowing for greater user productivity and historic data capture and reporting.• Created successful trade show experiences through competitive shopping, planning and hosting customer events, speaker introductions and booth experience development. • Coordinated and managed an ongoing cross-functional team meeting and communications designed to increase awareness of solution updates and client project status.

Overland Park, Kansas

Held positions to support both domestic and international markets. Managed strategy and implementation of online marketing campaigns and digital media, contributing to the acquisition of new residential customers. Managed the data analysis and program performance of international collect calling program; including the management of external agencies and other partners to execute cross-media marketing programs (TV, radio and print ads).

Bloomington, Minnesota

Assisted in maintaining the profit and revenue mix in the company’s North American marketing efforts, accounting for 50% of the company’s annual profits. Proposed pricing strategies to maximize profits and increase market share and conducted competitive research and analysis to better align product offering and pricing.

Ba, Business, French

International Business certification through study abroad program at Institut de Gestion, Rennes, France

Mba, Business And Marketing