Kim Marsden Email & Phone Number

Westport, Connecticut, United States

Westport, Connecticut, United States

Stamford, Ct

Stamford, Ct

Baltimore, Md

Executed the marketing communications efforts for the institution and oversaw the day to day operations for the marketing department. By directing branding campaigns, leveraging community partnerships, and developing digital, social, and print media strategies, I generated revenue, reached new audiences, and expanded the offerings of the Maryland Science Center.From concept creation to execution I developed seasonal branding campaigns to increase attendance for the institution. I launched “The 12 Days of Science” over the December holiday season and attendance increased in 2014 by 25% in comparison to those same days in 2013. I wrote all copy for the website and e-communications as well as directed all art creation for the campaign including digital advertisements, billboards, banners, and internal signage. Through building relationships with community organizations and partners I launched a workshop series to help position MSC as a community resource to learn new skills and make, create, and work together. Building a brand's message is important and so is the way it's communicated. I directed art creation and placement for our print, digital, and outdoor advertising platforms and ensure our message is communicated effectively and branding elements are used correctly. I managed all contracts and switched art placements accordingly to reach target audiences. I also developed plans for our social media and managed our email marketing platform, wrote copy and generated content.

Baltimore, Md

As the marketing department liaison for all business divisions of MSC I provided marketing support, advice, and solutions. I managed all internal projects for each department from start to finish, ensuring project completion on time and within budget. For any project requiring marketing support, I determined the scope of the project, collected and organized all graphic elements and assets, and communicated between the graphic designer and client until approval was met. I also maintained a master timeline for the workflow of all projects going to and from the designer.From logistics to event execution I planned MSC's annual and largest fundraising gala. I booked talent, secured all permits, negotiated all vendor contracts, and facilitated the design for the invitations and sponsor recognition pieces.I maintained vendor contracts and relationships for all marketing projects. Between organizing direct mailings for the Development team and negotiating out-of-house printing jobs, I successfully moved projects between internal departments and outside vendors. I managed the department budget of over $750K, correctly allocating expenses to different budget lines, ensuring projects stay within budgets, and also gathering estimates for other MSC budgets.

Baltimore, Md

My main goal as promotions coordinator was to organize and execute events to drive museum attendance. I oversaw monthly weekend promotional events and created new ones that have since been implemented into the annual event calendar, such as Domino Day which tripled attendance for the day that it was introduced.I booked talent for specific events as well as hotel and travel arrangements when necessary. In addition to a main performer at each event, I generated ideas for activities to support the day's theme. Each usually involved a make-and-take activity or an on-site game. These activities were administered by volunteers that I solicited, trained, and supervised the day of. Each event normally required one dozen volunteers. Leading up to the events I worked with our public relations agency to approve press releases and appear as the event representative to deliver television interviews or live demonstrations of event activities.

Whether on-site at events or in the office finalizing logistics, I provided support for a range of corporate and nonprofit clientele for planning and delivering large scale events such as conferences, awards ceremonies, and fundraising galas. On the production side, I contacted vendors to provide on-site services for sound, lighting, and videography. I obtained price quotes and secured the event staffing. I diligently prepared audio/visual cue scripts for the crew to ensure a central understanding of event flow. On the client side I prepared presentation and show materials including PowerPoint and Keynote presentations as well as some video editing. I assisted in creating videos for these programs by directing video shoots and setting up interviews.Internally for the company I created promotional and marketing materials, including email-marketing campaigns, web advertisements, print material, and managed social media content.

Towson University

I held two positions within Campus Recreation Services while I was a student at Towson University. As a Building Manager, I maintained safety and access control of Burdick Hall, which is the university's fitness facility. I enforced the rules to ensure that only those with proper identification were in the building and that equipment was used properly and filed reports of any injuries or incidents. I led a team of 15 recreational environment controllers including training and evaluation of work performed. I facilitated communication between the different program areas within Campus Recreation including:• Fitness Center• Intramurals• Sport Clubs• Adventure Pursuits• Special EventsAs an Office Assistant I provided customer service to students, faculty, and guests. I ensured that correct schedules were posted for facility use, answered telephone calls, and assisted in planning the annual end of year banquet.

Baltimore, Md

I provided support for the production teams through on-site event management and in-office research. I traveled to various corporate, social, and nonprofit events in which I managed vendors and assisted with decor setup. In the office I researched trends, products, venues, and talent and contacted vendors directly to place orders or review information. I communicated directly with each project manager regarding project status, timelines, and deadlines.