Andres Camargo Email & Phone Number

United States

Bogotá, Capital District, Colombia

Colombia

Colombia

Main responsibilities:• Set the strategic vision of commercial service models needed for the operation of the business in specific territories in Colombia.• Ensure coverage and Availability of our Portfolio brands and packages in all channels by designing, developing and implementing action plans through our bottler.• Responsible for ensuring compliance of independent bottler's volume targets by developing and implementing new commercial models that meet bilateral… Show more Main responsibilities:• Set the strategic vision of commercial service models needed for the operation of the business in specific territories in Colombia.• Ensure coverage and Availability of our Portfolio brands and packages in all channels by designing, developing and implementing action plans through our bottler.• Responsible for ensuring compliance of independent bottler's volume targets by developing and implementing new commercial models that meet bilateral goals.• Analyse and interpret marketplace, industry and consumer information to identify trends and insights in order to establish main brand opportunities and priorities in the annual business plan.• Develop and manage of investment budgets (advertising and promotional investment), management of advertising agencies, media centers and suppliers of POP material.• Evaluate main brand activities implementation and results, share these learnings amongst system to develop and implement action plans.• Presenting ideas via reports and presentations, outlining findings and making recommendations for improvements.• Analyze the impact of innovative RTM strategies and collaborate in the assembly and analysis of reports to be distributed among our Senior Leadership.• Perform the required analysis to help measure the effectiveness of our portfolio availability improvement initiatives.• Synergize communication and promotional efforts between KO - KOF & other bottlers.• Perform the needed tracking to identify growth opportunities and adjustments in volumes for all packages and brands.• Review, analyze and evaluate the success of promotional programs in other bottlers against agreed KPIs.• Track (RTM) Route-To-Market Models based on BU Guidelines to ensure Availability.• Identify (RTM) Route-To-Market opportunities to accelerate availability @ the Point of Sale (Coverage & OOS)• Improve and follow up of Availability Scorecard.• Analyze Key Indicators defined (Scorecards) creating plans to reach goal. Show less

Colombia

• Ensure the improvement of customer engagement.• Establish all new metrics for the new segment to fulfill new goals of the marketing plan• Consider proposed business decisions for the high-value segment.• Forecasting and monitoring market trends of the main KPIs.• Analyzing and benchmarking the bank's market position facing our products to those of the competition to determine its sustainability and profitability.• Conducting assessments in the severity of risk at our… Show more • Ensure the improvement of customer engagement.• Establish all new metrics for the new segment to fulfill new goals of the marketing plan• Consider proposed business decisions for the high-value segment.• Forecasting and monitoring market trends of the main KPIs.• Analyzing and benchmarking the bank's market position facing our products to those of the competition to determine its sustainability and profitability.• Conducting assessments in the severity of risk at our call-center line to improve control risk procedures and improve them.• Logistical support to our offices to improve our customer service experience.• Define all merchandising material for the VIP offices.• Propose and define the layout for premium banking offices.• Monitor the portfolio share of our premium brand products.• Track and analyze the risk of outside factors that may affect the price of our products.• Carrying out quantitative analysis.• Control and execute the migration of customer's plastic cards to ensure their relevance in all our service channels. Show less

Colombia

• Identify & develop new international markets.• Ensure fulfillment for the import and export processes of our products.• Provide forecasts and monthly revenue plans.• Oversee the oil & gas industry's sales team.• Work with application engineering and field service to provide excellent customer service.• Conduct negotiations with international suppliers and customers.

Colombia

• Ensure fulfillment of brand objectives.• Monitor stock market trends to warn investors and boost their movements.• Track the release of new CITIGOLD products to identify opportunities and achieve their goals.• Develop new product strategies to improve the market share and achieve new target sales in terms of business turnover.• Oversee a team of junior staff.• Pursue better levels of customer Service for de high value segment.• Responsible to make improvements in the… Show more • Ensure fulfillment of brand objectives.• Monitor stock market trends to warn investors and boost their movements.• Track the release of new CITIGOLD products to identify opportunities and achieve their goals.• Develop new product strategies to improve the market share and achieve new target sales in terms of business turnover.• Oversee a team of junior staff.• Pursue better levels of customer Service for de high value segment.• Responsible to make improvements in the processes of buying and selling, investment funds, pension plans and stocks of the major worldwide stock exchanges as well as the enforcement of OPA, OPV, SWAPS among others. Show less

Bachelor Of Business Administration (Bba), Business, Management, Marketing, And Related Support Services

Executive Program On Strategic Marketing, Marketing/Marketing Management, General

High School