Kirby Watson

Kirby Watson Email and Phone Number

Co-Founder @ Smart Canister™
San Diego, CA, US
Kirby Watson's Location
San Diego, California, United States, United States
Kirby Watson's Contact Details

Kirby Watson work email

Kirby Watson personal email

n/a
About Kirby Watson

I have more than 20 years experience in the High Tech world as a Product Manager. Building and launching more than 30 products in the enterprise software, consumer software and consumer electronics markets has provided me with a broad set of skills from the strategic to the tactical in the Product Management spectrum.Whether guiding a group of product managers or acting as an individual contributor, my goal is the same: put a smile on the customers face!I believe that happy customers are a direct result of good product management practices.Advocate of the Pragmatic Marketing Framework• Determining distinctive competence• Perform market research (in-person interviews, focus groups, surveys, experiments, pilot programs) to identify market problems• Technology assessment• Building business cases• Pricing and market sizing• Building buyer and user personas• Performing win/loss analysis• Requirement documentation• Product roadmap managementSpecialties: I specialize in:• Customer idea elicitation• Deal formulation and negotiation• Partner identification• The ability to identify opportunities in nascient markets• Business model creation• Financial analysis and modeling

Kirby Watson's Current Company Details
Smart Canister™

Smart Canister™

View
Co-Founder
San Diego, CA, US
Employees:
1
Kirby Watson Work Experience Details
  • Smart Canister™
    Co-Founder
    Smart Canister™
    San Diego, Ca, Us
  • Smart Canister™
    Co-Founder
    Smart Canister™ Jan 2017 - Present
    Greater Grand Rapids, Michigan Area
  • 7 Cold Brew
    Owner
    7 Cold Brew Jun 2016 - Dec 2017
    Greater San Diego Area
  • Direct Trade Coffee Club
    Partner
    Direct Trade Coffee Club Jan 2009 - Dec 2015
    Greater Grand Rapids, Michigan Area
  • Tapsaloon
    Vice President
    Tapsaloon Jul 2012 - Jan 2014
    Greater Grand Rapids, Michigan Area
  • Jaspergoesdigital
    Owner
    Jaspergoesdigital Jan 2012 - Nov 2012
    Greater Grand Rapids, Michigan Area
  • Full Circle Marketing And Interactive
    Director, Online Marketing Services
    Full Circle Marketing And Interactive Jan 2011 - Jan 2012
    My role at FC is to help our customers bring their products to market through innovative online tools and services.To do this we use a number of techniques and services. They include Search Engine Optimization, Analytics, Pay Per Click Advertising, Social Media, and many others.We are always looking for new ways to help our customers with their online marketing needs - love to hear your ideas!
  • Jasper Seo
    Owner
    Jasper Seo Feb 2009 - Jan 2011
  • Paycycle
    Relationship Manager
    Paycycle Mar 2008 - Dec 2008
    As a relationship manager in the PayCycle Key Accounts group, I manage our accounting software partners.
  • Paycycle
    Senior Product Manager
    Paycycle Jun 2007 - Mar 2008
    As a Product Manager at PayCycle I perform the followign tasks:- Manage the discovery of new features for deployment on Partner product offering- Ensure contract compliance to feature parity between PayCycle and Partner products- Manage the integration of PayCycle OEM offering at Partner site- Conduct survey of Partner customers to determine customer satisfaction- Create all product documentation related to new and existing features
  • Digital Home Group
    Vp Product Management, Partner
    Digital Home Group Dec 2004 - Jun 2007
    Directed all aspects of product management for OnTour™ and BitPal™ including initial concepts, partner identification, deal negotiation, requirements analysis, marketing plans, launch plans and scope documentation. Currently marketing BitPal through Lexar’s Power-to-Go USB drives. Created all financial models to evaluate market potential.Sold OnTour to PassAlong Networks in August 2005. Created and maintained product roadmap, market requirements, launch plans and scope documentation for future releases of OnTour software. All documentation was delivered on time and on budget. Established affiliate programs, recruited and negotiated deal terms with ticket resale partners.Created and executed new member recruitment plans for The Internet Home Alliance. Collaborated with member companies IBM, CompUSA, HP, Cisco, Whirlpool and Sears to execute four distinct research projects.
  • Icebox Llc
    Director Of Business Development
    Icebox Llc Nov 2002 - Jul 2003
    Established and maintained relationships with major key accounts and strategic industry partners to generate product revenue and build brand awareness.Created four sales and marketing programs for resale channels including system integrators, CompUSA, Best Buy and SearsEstablished operational structure and processes to provide timely and accurate feedback from retailers and integratorsCreated and managed research programs with Proctor & Gamble, Internet Home Alliance, Whirlpool and IBMManaged product development and marketing projects with HP, Microsoft and Macromedia
  • Icebox Llc
    Director Of Product Management
    Icebox Llc Nov 2000 - Nov 2002
    Led a team of three product managers and directed all product management duties for the iCEBOX™, a kitchen centric entertainment center.Authored market requirements for three core products and four accessoriesDesigned research objectives and conducted three consumer focus groupsResearched line extensions including barcode scanning, touch screen technologies, onboard storage and voice command and controlLed teams who performed the industrial and mechanical design of the Icebox
  • Clique.Com & Myrio
    Product Management Consultant
    Clique.Com & Myrio Dec 1999 - Nov 2000
    Products Managed:Myrio Digital Television consists of a carrier platform and consumer set-top box for delivering IPTV to consumers. The Clique.com Platform was an e-Commerce platform for magazine publishers to sell products to customerstional methods of selling products to consumers.• Wrote MRD for Myrio Digital Television• Led marketing and engineering to establish product roadmaps• Guided senior management to develop MRD's, project plans, and functional requirements for Clique.com• Created competitive analysis for digital recorder market• Established relationships with external content and technology providers for Myrio and Clique.com• Authored four MRD's, four PRD's and three competitive briefs• Authored MRD and PRD for the web and WAP front ends for the Clique.com• Created, managed and conducted user interface study for Myrio
  • Capital Stream
    Senior Product Manager
    Capital Stream Nov 1993 - Dec 1999
    • Partnered with technical staff, customers and technology partners to develop successful solutions for the financial services industry• Responsible for all aspects of product management for more than 30 general release and custom development products• Created and executed launch plan that achieved market leadership role in less than 18 months• Directed team of four and managed all co-op advertising programs, packaging copy and related marketing materials• Established and maintained relationships with 15 third party ISV's to expand market presence and deliver integrated products• Conducted press conferences, which resulted in product reviews in PC Week• Managed product launch into more than 1,000 retail outlets in North America• Executed contract with DOD and delivered product on time and under budget
  • Computer Associates
    Account Manager
    Computer Associates Jan 1990 - Sep 1993
    Conducted sales and marketing training for retail stores and VARs in 7 southern states and was responsible for retail merchandising.• Increased sales by 28% per year• Established company sales record for highest quarterly sales

Kirby Watson Skills

Business Modeling Product Management Competitive Analysis E Commerce Strategy Saas Go To Market Strategy Strategic Partnerships Enterprise Software Online Marketing Management Business Development Social Media Product Development Strategic Planning

Kirby Watson Education Details

  • University Of Washington
    Software Product Mangement Certificate
  • Pragmatic Marketing
    Pragmatic Marketing
    Product Management Process
  • Pragmatic Marketing
    Pragmatic Marketing
    Requirements Engineering

Frequently Asked Questions about Kirby Watson

What company does Kirby Watson work for?

Kirby Watson works for Smart Canister™

What is Kirby Watson's role at the current company?

Kirby Watson's current role is Co-Founder.

What is Kirby Watson's email address?

Kirby Watson's email address is ki****@****son.com

What schools did Kirby Watson attend?

Kirby Watson attended University Of Washington, Pragmatic Marketing, Pragmatic Marketing.

What skills is Kirby Watson known for?

Kirby Watson has skills like Business Modeling, Product Management, Competitive Analysis, E Commerce, Strategy, Saas, Go To Market Strategy, Strategic Partnerships, Enterprise Software, Online Marketing, Management, Business Development.

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