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Kirill Goryachev is a Senior Marketing Acquisition Manager at Wistia. He possess expertise in web analytics, search engine optimization, project management, google analytics, digital marketing and 27 more skills. He is proficient in English. Colleagues describe him as "Kirill knows how to focus the team on the most important business aspects: goals, KPIs, strategy, and execution. He centralized digital marketing processes and introduced governance, educated the team on digital marketing best practices, and optimized digital spend at Shorelight. Being able to identify priorities Kirill lead the digital marketing team at Shorelight to their achievement. Kirill is demanding of himself and keeps developing new skills in a constantly evolving and competitive field. He is knowledgeable about International Education, marketing automation technology and agile processes. It's been a pleasure working with Kirill at Shorelight where we collaborated on the improvement of sales and marketing operations processes.", "Kirill is an exceptional leader. My learning curve during the time I spent working under him in was very steep. He was able to identify my strengths and weaknesses and guide me through them to make the most of my abilities as a useful analytics resource in the digital team. I cannot stress this enough, but I owe him big time for my personal and professional growth in this organization. He is goal-oriented and a true visionary. He introduced very sophisticated team practices as a leader of digital marketing and got everyone involved in making the most of their work. He is also technically very sound and understands diverse subjects ranging from analytics to user-experience knowing what works best and what does not. I highly recommend Kirill for any organization would be fortunate to have him as their marketing leader.", and "Kirill is an exceptional manager in every aspect of his duties. He has deep technical expertise, is an innovative strategist, and an amazing leader devoted to his employees. Kirill was my first manager in the digital marketing field. He spent much of his time helping me learn and was a personal mentor to me. Although he managed a large team, Kirill would always make sure everyone was aligned in all aspects, and education sessions were a regularity. Kirill is always open to new ideas, and is never satisfied with the status quo. Kirill's ability to drive results while listening and teaching made him a pleasure to work for."
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Senior Marketing Acquisition ManagerWistia Nov 2022 - PresentCambridge, Massachusetts, Us -
Global Paid Acquisition ManagerFormlabs Jan 2021 - Nov 2022Somerville, Ma, Us -
Director, Digital MarketingShorelight Oct 2019 - Aug 2020Boston, Massachusetts, UsResponsible for managing digital marketing activities across b2b and b2c channels with the key area of focus as follows: - user acquisition - user engagement - marketing operations- web and funnel analytics -
Director, Demand GenerationShorelight Dec 2018 - Oct 2019Boston, Massachusetts, UsBuilt a reliable and effective demand generation engine for the B2C channel with focus on new customer acquisition and revenue growth – scaled paid campaigns across US, LATAM, South Asia, and MENA markets – created an SEO road map and successfully launch an optimization cycle – managed relationships with third party vendors and laid a foundation for an affiliate marketing network– oversaw the work of media agencies on new campaign launches in the key regions -
Associate Director, Digital MarketingShorelight Aug 2017 - Nov 2018Boston, Massachusetts, UsDrove business success through operational excellence, analytics and reporting – built and managed global digital budget– developed a set of the team’s KPIs and and optimized team’s performance against them – optimized paid and organic campaign performance across multiple regions (Europe, MENA, US) and platforms – created and maintained a set of reports designed to inform business decisions – partnered with peers in the sales organization to establish a strong feedback loop -
Digital Marketing ManagerShorelight Mar 2017 - Jul 2017Boston, Massachusetts, UsLed multi-channel campaigns in Europe and CIS markets – Performed a market research and created a Go To Market strategy – Designed and executed paid and email campaigns– Built and optimized a set of landing pages to achieve higher conversion rates – Managed paid media budgets and optimized campaign performance against a set of KPIs -
Director, Digital MarketingIq Consultancy Jan 2014 - Feb 2017St. Petersburg, RuResponsible for lead generation, data analysis, implementation and continuous improvement of digital technologies– Built strong, highly motivated marketing team– Created and successfully implemented digital marketing strategy– Managed paid and organic traffic acquisition – Architect and integrated a CRM system in the company business cycle – Supervised new web-sites development– Implemented Marketing Automation system – Conducted an extensive research of educational markets of Russia, Ukraine and Czech Republic– Developed cross-departmental reports and formed holistic vision of the company business processAchievements:New approach based on data-driven insights gave us an increase up to 70% in leads and up to 30% in sales -
Digital Marketing ManagerIq Consultancy May 2013 - Dec 2013St. Petersburg, RuManaged SEO and PPC channels, website development and ROMI optimization– examined the websites of the company to identify technical and marketing issues– optimized websites following Google’s Webmaster Guidelines– configured Google Analytics for all company web properties– performed thorough keyword analysis and managed keyword portfolio– managed redesign of the company website– determined, executed, and exceeded KPI for digital marketing fieldAchievements: – launched the redesigned website– increased the website ranking and presence in the search results – reduced cost per lead from paid channels -
Digital Marketing SpecialistAltera-Media Jul 2011 - May 2013Provided SEO services and web-analytics reports for company customers– improved keywords ranking in high competitive niches (TOP3/TOP10)– created workable SEO-strategies– implemented and configured web analytics systems – created and implemented content marketing strategies – built strong backlinks profiles (used white hat methods only)– managed five websites redesigns – accomplished keyword research & competitive analyses– conducted technical SEO audits – created XML site maps– optimized Meta Tags – trained clients' teams in SEO white hat methods and best practices – created detailed transparent reports for clients' marketing teams– participated in contract negotiation and acted as key contact for clients– provided valuable analytics reports which induced positive shifts in clients digital strategyAchievements:– improved online visibility of clients websites– reached more than 65% increase of SEO traffic (in average among all clients)
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Seo SpecialistIndependent Oct 2007 - Jun 2011Website development and SEO optimization with the following monetisation within affiliate networks– optimized multiple websites– conducted keywords researches – managed development of multiple websites in wide variety of niches (news, TV, movie, business) – developed software for search engine optimisation – developed software for analyzing search results Achievements:– reached TOP 3/10 position in highly competitive niches– maximum daily traffic exceeded 50 000 unique visitors
Kirill Goryachev Skills
Kirill Goryachev Education Details
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Itmo UniversityLaser Technologies
Frequently Asked Questions about Kirill Goryachev
What company does Kirill Goryachev work for?
Kirill Goryachev works for Wistia
What is Kirill Goryachev's role at the current company?
Kirill Goryachev's current role is Senior Marketing Acquisition Manager.
What is Kirill Goryachev's email address?
Kirill Goryachev's email address is ki****@****ght.com
What is Kirill Goryachev's direct phone number?
Kirill Goryachev's direct phone number is +781236*****
What schools did Kirill Goryachev attend?
Kirill Goryachev attended Itmo University.
What skills is Kirill Goryachev known for?
Kirill Goryachev has skills like Web Analytics, Search Engine Optimization, Project Management, Google Analytics, Digital Marketing, Google Adwords, Google Webmaster Tools, Email Marketing, Microsoft Excel, E Commerce, Consulting, Vtiger.
Who are Kirill Goryachev's colleagues?
Kirill Goryachev's colleagues are Alexandra Friend, Genevieve Alas, Seungeun Heo, Nate Taylor, Chiara Hoogervorst, Natalie Doan-Dunnum, Lisa Marinelli.
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