Kirill Goryachev Email & Phone Number

Cambridge, Massachusetts, Us

Somerville, Ma, Us

Boston, Massachusetts, Us

Responsible for managing digital marketing activities across b2b and b2c channels with the key area of focus as follows: - user acquisition - user engagement - marketing operations- web and funnel analytics

Boston, Massachusetts, Us

Built a reliable and effective demand generation engine for the B2C channel with focus on new customer acquisition and revenue growth – scaled paid campaigns across US, LATAM, South Asia, and MENA markets – created an SEO road map and successfully launch an optimization cycle – managed relationships with third party vendors and laid a foundation for an affiliate marketing network– oversaw the work of media agencies on new campaign launches in the key regions

Boston, Massachusetts, Us

Drove business success through operational excellence, analytics and reporting – built and managed global digital budget– developed a set of the team’s KPIs and and optimized team’s performance against them – optimized paid and organic campaign performance across multiple regions (Europe, MENA, US) and platforms – created and maintained a set of reports designed to inform business decisions – partnered with peers in the sales organization to establish a strong feedback loop

Boston, Massachusetts, Us

Led multi-channel campaigns in Europe and CIS markets – Performed a market research and created a Go To Market strategy – Designed and executed paid and email campaigns– Built and optimized a set of landing pages to achieve higher conversion rates – Managed paid media budgets and optimized campaign performance against a set of KPIs

St. Petersburg, Ru

Responsible for lead generation, data analysis, implementation and continuous improvement of digital technologies– Built strong, highly motivated marketing team– Created and successfully implemented digital marketing strategy– Managed paid and organic traffic acquisition – Architect and integrated a CRM system in the company business cycle – Supervised new web-sites development– Implemented Marketing Automation system – Conducted an extensive research of educational markets of Russia, Ukraine and Czech Republic– Developed cross-departmental reports and formed holistic vision of the company business processAchievements:New approach based on data-driven insights gave us an increase up to 70% in leads and up to 30% in sales

St. Petersburg, Ru

Managed SEO and PPC channels, website development and ROMI optimization– examined the websites of the company to identify technical and marketing issues– optimized websites following Google’s Webmaster Guidelines– configured Google Analytics for all company web properties– performed thorough keyword analysis and managed keyword portfolio– managed redesign of the company website– determined, executed, and exceeded KPI for digital marketing fieldAchievements: – launched the redesigned website– increased the website ranking and presence in the search results – reduced cost per lead from paid channels

Provided SEO services and web-analytics reports for company customers– improved keywords ranking in high competitive niches (TOP3/TOP10)– created workable SEO-strategies– implemented and configured web analytics systems – created and implemented content marketing strategies – built strong backlinks profiles (used white hat methods only)– managed five websites redesigns – accomplished keyword research & competitive analyses– conducted technical SEO audits – created XML site maps– optimized Meta Tags – trained clients' teams in SEO white hat methods and best practices – created detailed transparent reports for clients' marketing teams– participated in contract negotiation and acted as key contact for clients– provided valuable analytics reports which induced positive shifts in clients digital strategyAchievements:– improved online visibility of clients websites– reached more than 65% increase of SEO traffic (in average among all clients)

Website development and SEO optimization with the following monetisation within affiliate networks– optimized multiple websites– conducted keywords researches – managed development of multiple websites in wide variety of niches (news, TV, movie, business) – developed software for search engine optimisation – developed software for analyzing search results Achievements:– reached TOP 3/10 position in highly competitive niches– maximum daily traffic exceeded 50 000 unique visitors