Senior Social Content Executive
Current• Create content for all social channels. This involves producing engaging content across various social media platforms, such as Instagram, Twitter, Facebook, LinkedIn, and TikTok. Tailoring content to suit the unique format and audience of each platform.• Take ownership of the brand’s TikTok channel. As the owner of the TikTok channel, I am responsible for creating and curating content specifically for TikTok. Use TikTok’s features, trends, and creative tools to engage the audience and showcase the brand’s personality.• Increase views and engagement across social. Focus on strategies to boost views and engagement on all social channels.• Leverage TikTok’s algorithm by creating content that aligns with trending challenges, sounds, and formats.• Liaise and negotiate partnerships with micro and macro Influencers. Identify relevant influencers (both micro and macro) who align with the brand’s values and target audience.• Collaborate with influencers to create authentic content that promotes the brand.• Negotiate terms, compensation, and deliverables for influencer partnerships.• Create a video series that showcases the brand’s workplace culture, employee experiences, and unique perks. Feature real employees sharing their stories, career growth, and positive aspects of working for the brand. Use storytelling techniques to make the series engaging and relatable.