·Entrusted to conduct in-depth research and independently acquired market intelligence on consumer preferencestowards international luxury brands through financial reports and several meaningful interviews with market experts.·Gained deep insights into the consumer behavior and purchasing trends of Chinese Gen Z, finding that enhancing awareness for local brands is the current market development objective compared to internationally renowned ones.

·Leveraging my interests and strengths, drafted promotional content and videos on Xiaohongshu (RED) and Douyin(TikTok), offering more insights to enhance people's interest in the holistic entertainment experience of the new resort.·Able to deliver three comprehensive contents and two short clips within an extremely short span of two weeks, boosting the average readership on WeChat to ten thousand, served as an excellent prelude for potential customers.

·Closely monitoring sales and inventory data, frequently communicating between the sales and inventory departments, effectively reducing the overall inventory level by 10%, and increasing liquidity by 7%.·Given the opportunity to demonstrate my skills in designing posters to assist in the promotion of a new product, enhancing the team's understanding of the product strategy

· Identified the most trending topics and generated ideas for attractive and engaging online content to promote brands such as Chanel, Prada and LV· Wrote well-structured drafts using a content management system, submitted them to the editor for approval, and proofread articles before publication on social media· Analyzed published articles’ likes, comments, and retweets to show how the posts resonated with our audience, identified the audience’s needs and gaps in our content and recommended new topics· Provided support to the marketing team at online events for brands such as Fenty Beauty