Xinyi Jiang Email & Phone Number

Shanghai City, China

Responsible for research project execution and management, business proposal and pitch, client development and maintenance, research methodology development.Key clients include but are not limited to: -LEGO-Google-Converse-Marc Jacobs-Land Rover-Unilever-IKEA-Value Retail-Marriott

Shanghai City, China

2013 Review- Participated in 4 semiotic projects and gained skills of coding & analysis- Moderated 2 online community groups, both lasting 1 month with over 50 respondents- Conducted 34 IDIs, 6 FGDs and 22 ethnography observations- Conducted online surveys covering 9 regions, tier 1-4 cities, with the biggest sample size of 4,500- Successfully ran 12 projects as a project manager, meanwhile supported the other projects with different rolesProject Operation- Work with clients to understand their needs and debrief report to clients- Conduct Focus Group, In-depth Interview, Emotional Inquiry, Ethnography Research, and Investigation Questionnaire Designing and so on with a great sense of accountability for projects methodology and goals and in respect with time constraints- Conduct online community on both weekly and monthly basis- Online community moderation and coordination- Run final report to customers and take control of the report quality- Contribute to continuous improvement of the existing methodology- Support other teams for cross department projectsBusiness Development- Collaborate with Business Directors to create proposal and contribute articles on Chinese market research- Support Business Directors for account management whenever needed, including attending events, forum, pitch meeting, and presentation meeting regularly on a strategic level to promote market research department business- Develop compelling case studies (content/visuals) from completed projectsTeam development:- Assist to develop/learn and apply innovative methodologies to meet specific goal: these methodologies will most often be built on traditional qualitative research formats like Focus Group, In-depth Interview, Emotional Inquiry, Ethnography Research, but can also involve a wider range of varied techniques

Shanghai, China

- Researched and compiled primary and secondary data to build a picture of specific markets and forecasted the future developments- Spearheaded efficient methodology to conduct quantitative and qualitative research and interpreted them into valuable insights- Analyzed and quantified materials to develop accurate market size, company share and segmentation data- Combined comprehensive study and information to identify the most important issues in each market to explore- Wrote and published reports covering FMCG markets with key points of manufacturers, suppliers, and retailers- Managed to accomplish each research project on schedule and skillfully communicated with various teams and departments

Shanghai, China

- Specialized in information collecting, analyzing, and on the basis of this to design target-oriented research projects- Conducted concrete research projects from marketing and consumer insight perspective- Executed ethnographic fieldwork both in-home and out-home, including face-to-face interview, focus group interview etc.- Contributed and assisted team leaders on final report and predicted new marketing trends in China- Worked as a project manager for risk and time management; as a moderator to prepare and conduct participant workshop- Prepared delivery methods and communicated outcomes via lecture to stakeholders

Sweden

- Worked as an independent ethnographic research project manger designing and conducting the qualitative research study based on the problem the company have- Collected users’ comments on the recycling system by ethnographic fieldwork involving interviews and observations- Evaluated the “Locks-on-chutes” campaign conducted by VA SYD in Malmo Western Harbor from August 2009- Designed strategies to enhance user food waste recycling behaviors- Joined VA SYD Shanghai EXPO activity including exhibition materials writing and designing, making them more localized and attractive to visitors

Sweden

- Consumer-driven Innovation Research Project - Ran a study on multi-member households’ daily interactions with their private economy- Planned project and conducted whole fieldwork including in-home face-to-face individuals, group interviews, and non-participant interviews - Searched key factors influencing users’ choices about banks and found out customer expectations of an ideal bank service- Analyzed fieldwork findings and wrote a final report

Shanghai, China

- Conducted cultural activities interviews, and wrote relative reports and film reviews- Reported cultural events

Shanghai, China

- Archived and clipped news reports, contacted potential interviewees over the phone and conducted interviews- Discovered valuable report topics and collected first hand information to support the findings

Master Of Arts, Applied Cultural Analysis

Taking the advantage of Oresund region, this program offered me a great opportunity to travel between Denmark and Sweden every week..

Master Of Arts, Applied Cultural Analysis

Activities and Societies: • Chinese-English Oral Interpreter: helped Chinese professors to interpret the lectures for both Swedish.

Bachelor Of Arts, Chinese Language And Literature

Activities and Societies: • Volunteer in Opening Eyes Group of 2007 Special Olympics World Summer Games: offered top-quality.