Kyle 🎮 Lemmon 🎵 Email & Phone Number

- Lead in collaborating with internal stakeholders (including Product Development, Business Intelligence, Demand Planning, Creative Development, Finance, Community, and Executive Management).- Product Planning & Management: Developing the brand identity and key messaging components (brand positioning and pillars) that drive the overall vision and brand marketing strategy.- Collaborate with development partners to plan and execute alpha and beta testing phases to leverage player feedback to drive product improvements and adjust marketing communication.- Contribute to the marketing aspects of the business plan, launch timing, product lifecycle planning. This will also include creation of foundational product positioning and messaging to guide the marketing of the franchise.Tracking all marketing activity and being able to provide capable analysis and guidance that result in identifying areas for improvement.- Support day to day operations for the marketing approvals process for all assigned products.- Work with brand management and publishing teams to refine and execute on storefront metadata requirements.- Manage, guide and mentor direct reports and assist with career and skills development.

Aliso Viejo, California, United States

- Oversee GTM brand strategy in cooperation with the cross-functional marketing and product teams for Lineage II, Lineage2M, Aion, Blade & Soul, and FUSER- Lead Brand Manager for Lineage2M, a mega-popular MMORPG mobile game from the Lineage franchise in Korea that boasts 1M+ pre-registrations across NA, Europe, and Russia- Monitor and report on marketing results and optimize plans to drive effectiveness and efficiency for all assigned brands in the NCSOFT portfolio- Manage the development of creative campaigns and coordinate with the production and distribution of final assets (key art, packaging, trailers, screenshots, social assets, sales support materials, etc.) to the relevant stakeholders- Manage tactical FUSER and Lineage executions that support the objectives, goals, and strategies for the integrated marketing campaigns in association with the NCSOFT marketing leadership, NCSOFT Harmonix development teams, and 1st party partners- Liaise with cross-functional marketing, partnerships, content marketing, development, and creative teams for regular updates and drive brand goals and strategy in close collaboration with NCSOFT leadership- Managed a multi-million dollar marketing campaign and go-to market strategy with several internal and external partners and external agencies- Improved the creative briefing and approval process with developer Harmonix and external/internal stakeholders to meet internal deadlines- Set and reenforced the branding guidelines in close collaboration with our development partner- Lead Brand Manager on the award-winning 2020 influencer campaign, Unexpected DJs (Best Influencer Marketing Campaign at the Creative Media Awards in NYC)- Grew the FUSER Instagram channel with the Content Marketing team from the ground floor to over 200K followers in one year- Maintained a close and collaborative spirit with all cross-functional teams to create incremental sales for assigned brands and improve sales YoY

Greater Los Angeles Area

- Oversee the new business pipeline and sort and track all inbound leads, including redirects to other departments. - Make first client contact and qualify leads while running a balance sheet of potential clients and potential revenue. Work with the key teams to formulate outbound new opportunities and work with internal pitch teams to get new ideas out the door.- Collaborate on new business relationships and strategize, project lead, and create New Business presentations and pitches. Write and craft all proposals and contracts and brief additional team members on closed new business.- Work with top brands to educate them on how to reach people who play and how it well help grow their business. Collaborate with the marketing team to create supporting marketing collateral. Attend industry events, entertain, network, and be fully immersed in the gaming and technology community. - Work alongside internal teams to advocate for clients, deepen relationships and share knowledge across the organization to contribute to the continual evolution and improvement of Twofivesix’s products and services.

Greater San Diego Area

· Manage, Execute, and Enforce the editorial direction, planning, and guidance of Psyonix's marketing strategy (as supplied by the studio's executive team)· Manage and coordinate the day-to-day activities with the marketing team, including other marketers, community managers, fan ambassadors, and content coordinators· Act as a public-facing representative of Psyonix and communicate on behalf of the company and brands across all channels· Partner with other teams within Psyonix, including Community, Public Relations, Production, Events, and Customer Support to maximize all marketing initiatives· Develop and maintain relationships with partners, licensors, vendors, agencies, and other third parties

Carlsbad, Calif.

I worked closely with video game publishers and developers in current and emerging markets. EEDAR provides game quality insights (or mock reviews) during the development cycle through articulated, actionable, and accurate feedback. We identify how the client could improve game quality, fun-factor, and overall lasting appeal for current and unreleased platforms.

Los Angeles, California

Wrote in-depth entertainment features and reviews for their seasonal print magazines. I’ve been consistently willing to take on more tasks - a gesture the editors and publishers appreciate.

Rockbridge Baths, Va

Wrote music, video games, TV, and film reviews/features for a variety of genres. Posted and edited daily mp3s and videos to blog and coordinate exclusive premieres and giveaways with publicists.

Brooklyn, New York

Wrote video game reviews for various consoles. Reviews try to tell a story and don't talk down to the reader.

Brooklyn, New York

Wrote video game reviews and features geared towards an increasingly older gaming demographic that desires something beyond sensationalism and unadventurous articles for consumers. Aimed to come within arm’s reach of the actual experience of playing a video game through the written word.

Brooklyn, New York

Write album reviews, live reviews, and features on various genres of music. I also was given access to the back-end of the site due to my diligence to the blog.

Greater Chicago Area

Wrote reviews on emerging and prominent musical artists. Cultivated a healthy working relationship by aiding the website when they were under the weight of daily deadlines.

Decatur, Georgia

Covered emergent bands as a freelance writer for a national music magazine’s website. Proved to be able to work independently on special interviews and features.

Palo Alto, California And Burbank, Ca

Served as the vanguard of the loss prevention team. Instituted new polices with the aid of the Operations Manager that helped our store achieve a 15% increase in audit scores and deter internal/external theft.

Palo Alto, California

Given two cover stories on local artisans (raku potter and classical musician) while only an intern. Showed an adept ability at learning about new subjects Interviewed famous jazz musicians Dianne Reeves and Esperanza Spalding.

Angwin, California

Responsible for delegating tasks to section editors, writers and layout staff for a bi-monthly publication. Campus readership jumped 25% due to our in-depth investigative articles.

Sacramento, California Area

Worked on a weekly basis with the Entertainment Editor to craft appealing entertainment features, reviews, and news for teenagers and young adults.

Creative Writing

Clarion West is a nonprofit literary organization that runs an acclaimed six-week residential workshop every summer, online classes.

Creative Writing

Futurescapes is an intensive, exclusive workshop, that offers writers an unparalleled chance to work with top authors and agents.

Pr/Journalism, Communication And Media Studies

Activities and Societies: Writer and Editor for School Newspaper, Student Association Leadership Role, Herbert Ford Journalism Award.

Education record