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My teams and I excel at connecting high-level business strategy to day-to-day execution. I believe in a people-first approach and have helped empower many direct reports to succeed and become leaders of their own teams. I have over 8 years of content leadership experience, including managing managers and over a decade of experience in media. I'm skilled in optimizing marketing operations and technology to enhance efficiency and effectiveness. Experienced in leading demand generation teams and crafting strategic documentation to streamline processes and ensure compliance.Content Success-Drove $40M in annual content revenue-Drove $13.5M+ in annual GP -Collaborated with cross-functional stakeholders to create content templates that increased conversion rate 30%+ -Drove 43M+ website sessions annually-Oversee and nurture the owned audiences of various Clearlink brands including: 6M+ Facebook followers, 1M+ email subscribers, 580k YouTube subscribers, 190k Instagram followers, and other various channelsScaling Content & Teams-Helped scale content team to 40+ FTEs-Implemented workflow management system, redesigned and streamlined processes facilitating KPI reporting and resulting in 3x production and impact.-Developed hub and spoke model strategy to facilitate cross-functional collaboration and content planning
The Penny Hoarder
View- Website:
- thepennyhoarder.com
- Employees:
- 42
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Editorial DirectorThe Penny HoarderSalt Lake City, Ut, Us
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Director, Content Strategy & OperationsClearlink May 2021 - PresentSalt Lake City Metropolitan Area-Define and drive editorial and content strategy and content UX initiatives for multiple consumer-facing websites including ThePennyHoarder.com, HighSpeedInternet.com, Reviews.org, Move.org, SafeWise.com, and more. -Lead cross-functional initiatives to optimize marketing operations and compliance, managing a team focused on delivering innovative marketing solutions that drive engagement and operational excellence. (5 managers, 35+ team members)-Set standards and best practices in content production and define deliverables and KPIs for writers, editors, and content creators, product operations, and marketing channel leads (social & email)-Develop lightweight, repeatable processes, workflows, and content templates-Collaborate on CMS ownership with UX and Design leaders and help to identify and deploy efficiencies in both publishing new and maintaining existing content quality standards-Partner with cross-functional leaders to identify best practices, frameworks, and deliverables for superior content creation, including content models, voice/tone guides, documentation; and how to produce top-performing and user-friendly content that ties back to core business drivers -Hire, mentor, train, and provide instructional and correctional feedback to the content team -
Managing Editor - Reviews.Org, Highspeedinternet.Com, Cabletv.Com, Satelliteinternet.ComClearlink Feb 2017 - May 2021-Manage an editorial team of both internal and external contributors that deliver on multiple projects across multiple categories and distribution channels-Define and help execute editorial strategy and vision for our Reviews.org content-Own editorial strategy, planning, and calendar-Provide regular performance feedback, check-ins, and reviews for writers and editors-Give career coaching and craft-specific feedback to writers and editors to increase their impact, develop their strengths, and grow their careers-Support expansion on a rapidly growing team by helping to recruit highly talented people-Actively build and maintain relationships with cross-functional teams and stakeholders
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Staff WriterClearlink Jan 2016 - Feb 2017-Research topics in the home security, streaming, internet, cable tv, and moving spaces, including doing hands-on testing to compare products and services-Build authority and subject-matter expertise in demonstrable ways-Write in-depth, substantive pieces that make [category] accessible and understandable to readers-Maintain existing content to make sure it remains up-to-date and accurate and meets content quality standards-Ensure content aligns with brand positioning, voice, and project type-Collaborate with managing editor, editors, SEO specialists, project managers, social media specialists, and designers-Juggle numerous projects, including new pieces, rewrites of existing content, and smaller updates-As needed, upload new articles and/or updates into Wordpress-Track and analyze the performance of content-Pitch content ideas that align with website strategy and subject-matter expertise-Study digital marketing and UX best practices
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Web Content ManagerDual Immersion Academy Jan 2015 - Dec 2015 -
Content ManagerBaxbo, Llc Jan 2014 - Dec 2014
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Personal BankerWells Fargo May 2010 - May 2014
Kyle Lemmon Skills
Kyle Lemmon Education Details
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Creative Writing
Frequently Asked Questions about Kyle Lemmon
What company does Kyle Lemmon work for?
Kyle Lemmon works for The Penny Hoarder
What is Kyle Lemmon's role at the current company?
Kyle Lemmon's current role is Editorial Director.
What is Kyle Lemmon's email address?
Kyle Lemmon's email address is ky****@****ink.com
What is Kyle Lemmon's direct phone number?
Kyle Lemmon's direct phone number is +180179*****
What schools did Kyle Lemmon attend?
Kyle Lemmon attended Weber State University.
What skills is Kyle Lemmon known for?
Kyle Lemmon has skills like Creative Writing, Writing, Editing, Content Management, Web Content, Content Writing, Social Media, Spanish, Social Networking, Public Speaking, Press Releases, Newsletters.
Who are Kyle Lemmon's colleagues?
Kyle Lemmon's colleagues are Cat Dog, Tấn Tài, Jennifer Brookshire, Jordan Daniel, Brianna Stevens, George Andreei, Overhaul Ire.
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Kyle Lemmon
Salt Lake City, Ut3us.pwc.com, gmail.com, frazil.com -
1mcsproinc.com2 +185869XXXXX
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3psyonix.com, ncsoft.com, psyonix.com2 +161981XXXXX
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