I hold a degree in Social Communication with an emphasis on Advertising from Universidade Anhembi Morumbi, and a postgraduate degree in Digital Media Communication Management from SENAC. With over 25 years of experience in Communication and Marketing, I have built a solid career in leading groups such as América Móvil, Silvio Santos, and Pão de Açúcar.In recent years, I have specialized in Digital Communication, developing expertise in key areas such as social media, digital media, campaigns, influencers, e-commerce, and digital platforms. My work is driven by strategies focused on Customer Experience (CX), User Experience (UX), User Interface (UI), Conversion Rate Optimization (CRO), and Search Engine Optimization (SEO), with a strong emphasis on results measurement and the adoption of agile methodologies, such as squad, kanban, and scrum.Currently, I am part of Claro's innovation department, leading initiatives that connect the company to the innovation ecosystem and support its digital transformation. My mission is to expand Claro's presence in sectors beyond its core business, fostering innovation and the integration of new technologies.