Bas Klomp Email & Phone Number

Amsterdam, Nh, Nl

> Building demand gen & growth strategies for US & EU-based businesses> Grow (paid) digital marketing programs performance to build pipeline > Marketing Operations, for example managing SFDC & HubSpot integrations, HubSpot nurture programs, and proper data administration to serve all marketing initiatives> Website development & management> Developing concepts, for example publisher websitesWorking for leading SaaS businesses such as Gainsight and DataSnipper.

Amsterdam, North Holland, Nl

Building & optimizing the overall demand generation motion, for example, the campaign planning & strategy, marketing processes & operations (e.g., the funnel, HubSpot, automation & enrichment), and optimizing advertising channels.

Amsterdam, Nl

The collaboration started with a TAM exercise: identifying all ICP accounts (carefully researched by the team) in their target regions. After completing the dataset, using various sources, but most importantly Ocean.io, we started scoping ABM pilots.We identified and scoped specific segments to start running ABM activities, both in- and outbound.

San Francisco, California, Us

Amsterdam, North Holland, Nl

Supporting the Alleo team (formerly known as YourCampus) with their overall GTM strategy:> Audit of overall strategy, targets, ICP, website, and overall marketing campaigns & content> Rebranding: supporting the rebrand> Overall marketing/demand Gen strategy> Setting up & managing advertising channels (mostly Paid Social & Paid Search), which we successfully optimized to structurally generate pipeline> Website optimization> Nurture strategy> Marketing Operations & HubSpot optimization

Amsterdam, North Holland, Nl

Managing Paid Search & Paid Social campaigns

Amsterdam, Nl

Managing the HubSpot implementation for marketing automation, aligning to/integrating with sales processes + Microsoft Dynamics as their CRM.

Utrecht, Utrecht, Nl

Utrecht, Utrecht, Nl

Amsterdam, North Holland, Nl

Managing digital channels & paid campaigns (Paid Search, Paid Social, and Display)

Rotterdam, Zuid-Holland, Nl

Focusing on SEO and CRO: consulting & collaborating with the team to optimize the website, driving the right, relevant traffic, and optimizing the quality conversions.

Amsterdam, Nl

Key projects:- Growth & Demand gen: integrated marketing campaigns, most importantly leveraging paid- Marketing Automation, Operations, and Analytics (predominantly HubSpot & Salesforce)- TAM Exercise & ABM strategy- Tech stack migration to Gainsight (e.g., migrating HubSpot to Marketo)

San Francisco, California, Us

Key projects:- Funnel reporting: establish downstream reporting, mapping paid activities to engagement & funnel conversion (from Marketo & Salesforce)- Advertising consultancy- Google Data Studio dashboards

San Francisco, California, Us

> Digital marketing strategy for EMEA: Social Listening, optimizing Paid Search activities for key regions within EMEA, rolled out always-on campaigns through Paid Social, Programmatic & Content Syndication > Website optimization for EU: GDPR compliance, EMEA-specific landing pages & funnels through website> Marketing Operations & Automation: data flows, manage dashboards & reporting for (digital) marketing initiatives & funnel impact sales/marketingAbout CleverTapCleverTap is the leading customer engagement and retention platform that helps brands maximize user lifetime value. Over 8,000 consumer brands around the world, including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek trust CleverTap to help them improve user engagement and retention thereby growing long term revenue. CleverTap is backed by leading venture capital firms including Sequoia India, Tiger Global Management, Accel and Recruit Holdings.

Amsterdam, Nl

> Commercial strategy: developing market understanding to utilize across the company, establishing & validating our product/market fit, geographic & demographic focus. Next, introducing Plot Projects in 'new' markets through our digital activities> Interim marketing team lead: managing the marketing team (due to maternity leave) and making sure our marketing strategy - and all functions, namely product marketing, field marketing, partner marketing, content marketing - is aligned with the company strategy> Digital marketing foundation: setting up a sustainable foundation for all digital marketing and demand generation. Launching key channels for demand generation - Paid Search, Paid Social, Display, and content syndication.About Plot ProjectsFounded in 2011, Plot Projects helps mobile-first companies like Vouchercloud (Groupon) to keep one step ahead. By enriching their customer data with portable location data, our customers are empowered to build stronger audiences and seize the moment by engaging when and where it matters most - through their channel-of-choice.

Amsterdam, Nederland, Nl

> Establish and grow our (marketing) presence across EMEA through our digital (owned and paid) channels. > Run both demand generation and integrated campaigns, to increase visibility and engagement with our target audience. > Lay a solid foundation from a marketing operations perspective to ensure platforms, processes, and reporting are properly set up and managed within the Relay42 organization.About Relay42Being customer-centric is the key to the future, and Relay42 aims to continually enable enterprises to create meaningful and mutually beneficial relationships with their customers. As data and technology keep growing, our platform will give you the power to control your destiny as a brand.Born in 2011 in Amsterdam, Relay42 has quickly grown into a marketing hub for world-class brands, helping the likes of BMW, KLM, Air France, Thomas Cook, ING, and TNT to make their vision of one-to-one marketing a reality - and deliver real results.

Amsterdam, Nederland, Nl

As an omnichannel strategist, I create a smart distribution of our content and campaigns on every touchpoint of the buyer journeys across different industries and countries. I create, measure and analyse the effectiveness of the journeys across all touchpoints, and optimise them perpetually.

> Identifying new emerging technologies and publishers. These publishers needed to be pitched and contracted, followed up by a roll-out within the company and upsell of their product to existing customers. > As an SEO specialist, I analysed and advised contracted publishers in order to improve their SEO performance. Also, I contracted new publishers and improved the level of knowledge on SEO within the zanox team.About Zanox (Rebranded to Awin)zanox’s comprehensive network of publishers covers all touch points in the customer journey across different devices. This enables zanox to optimize brand preference and to convert ads into leads and sales with the leverage of rich consumer behavior knowledge and data. As a result, the zanox network and products help deliver the right offer at the right moment to the right consumer on the right device, ensuring that each marketing euro in every step of the customer journey is both accountable and most efficient.zanox helps customers such as Zalando, de Bijenkorf, Centraal Beheer Achmea, Center Parcs, T-Mobile and KPN to add value in several areas:* Target better* Boost performance* Optimize revenue in all touch pointszanox specializes in Premium Display, Search, Display via RTB, Facebook advertising, Mobile advertising, E-mail and Affiliate marketing (best affiliate network award in 2013).

As an SEO specialist, I was responsible for analysing and advising contracted publishers in order to improve their SEO performance. Also, I contracted new publishers and improved the level of SEO knowledge within zanox and use that as a marketing/pr tool. As an Account Manager Publishers at zanox Benelux, I was responsible for key publishers in our network.

As an Account Manager SEO, I was responsible for analysing and advising contracted publishers in order to improve their SEO performance. I also contracted new publishers and improved the level of SEO knowledge within zanox and used that as a marketing/pr tool.

Amsterdam, Nl

In order to graduate, I did a research for Amsterdam RAI (at the department Virtual Strategy) in cooperation with the Lectorate Online Entrepreneurship from Hogeschool van Amsterdam: the use of Twitter for exhibitions.

Paris, Fr

After my internship at Club Med, I continued working over there a little longer as an assistent online marketing. As an assistent online marketing, I:- guided a prospect campaign, where we tried to gain more sales with help of EDM's- worked on a Search Engine Optimization project (I improved the website in order to gain more traffic to the website from Google)- updated the website (for instance the new weekly offers or other communications)- planned and tracked social media (mainly Facebook, Twitter, YouTube and Pinterest, in order to interact with the fans/followers)- Joined the brainstorming processes for new marketing campaigns of Club Med

Paris, Fr

In February 2012 I started my internship Online Marketing at Club Med The Netherlands. Since Club Med is an international company, I worked completely in English, together with people of different origins. During my internship I learned a lot, for instance:- I worked on a Search Engine Optimization project. I improved the website in order to gain more traffic to the website from Google. In order to do this, Club Med offered me a course to learn the basics of SEO.- I wrote an e-mailmarketingplan: a research on how to optimize the EDM's of Club Med to both prospects and clients.- I planned and tracked the social media-activities of Club Med (in order to interact with the fans/followers)- I set up the YouTube and Pinterest account of Club Med- I updated the website (with for example new offers, or changes to the homepage)- Joined the brainstorming processes for new marketing campaigns of Club Med

Bachelor, Commercial Economics

Minor Marketing Tomorrow (Online Marketing)

Spanish Language & Culture (Level A1)

Havo Degree, Profile Economics & Society