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Bas Klomp is a Director of Demand at DataSnipper. They possess expertise in seo, online marketing, social media, affiliate marketing, marketing communications and 23 more skills. They is proficient in English. Colleagues describe them as "Bas is an exceptional professional due to his deep knowledge into marketing which makes him a great all-round digital marketeer. Starting from customer discovery to strategy development and implementation, Bas is very methodical and analytical in his approach which guarantees outstanding performance. Besides being very knowledgeable in digital marketing he is also a very pleasant person to work with, always eager to jump in to help you if necessary.", "When Bas was hired I knew he was good but I did not know he would be the absolute digital star that would bring so much to the team and would deliver above and beyond expectations. His knowledge on all digital aspects from Search, SEO, Social paid and organic, Programmatic Marketing and Content Syndication is fantastic. And besides this he takes it all from a very strategic angle starting with Social Listening to understand the markets making sure we are targeting in the best possible way to get the highest ROI from our investments. From strategy to execution I noticed as well that Bas has very good marketing automation skills so he can find the errors to optimize, execute and report on the results himself which I think comes from his background of working in the start-up space but I think this is a great benefit working for bigger companies/in bigger marketing teams.", and "Bas is een prettig persoon om mee samen te werken. Hij is altijd bereid om dingen op te pakken en levert opdrachten snel aan. Bas werd bij aanvang van de stage direct onderdeel van het team en is dat altijd gebleven. Ik heb mij vooral verbaasd over zijn ruime kennis over online marketing, al bij aanvang van zijn stage bij Club Med. Bas kan goed zelfstandig werken en neemt veel initiatief. Hij denkt mee over zaken en kan zich goed inleven in de klant. Niet voor niets hebben we Bas gevraagd om na zijn stage nog bij ons te blijven werken!"
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Director Of DemandDatasnipperAmsterdam, Nh, Nl -
Marketing ConsultantBas Klomp May 2019 - Present> Building demand gen & growth strategies for US & EU-based businesses> Grow (paid) digital marketing programs performance to build pipeline > Marketing Operations, for example managing SFDC & HubSpot integrations, HubSpot nurture programs, and proper data administration to serve all marketing initiatives> Website development & management> Developing concepts, for example publisher websitesWorking for leading SaaS businesses such as Gainsight and DataSnipper.
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Marketing ConsultantDatasnipper Jun 2024 - PresentAmsterdam, North Holland, NlBuilding & optimizing the overall demand generation motion, for example, the campaign planning & strategy, marketing processes & operations (e.g., the funnel, HubSpot, automation & enrichment), and optimizing advertising channels. -
Marketing ConsultantAg5 Skills Management Software Apr 2024 - PresentAmsterdam, NlThe collaboration started with a TAM exercise: identifying all ICP accounts (carefully researched by the team) in their target regions. After completing the dataset, using various sources, but most importantly Ocean.io, we started scoping ABM pilots.We identified and scoped specific segments to start running ABM activities, both in- and outbound. -
Marketing ConsultantGainsight Jan 2022 - PresentSan Francisco, California, Us -
Marketing ConsultantAlleo Mar 2024 - Dec 2024Amsterdam, North Holland, NlSupporting the Alleo team (formerly known as YourCampus) with their overall GTM strategy:> Audit of overall strategy, targets, ICP, website, and overall marketing campaigns & content> Rebranding: supporting the rebrand> Overall marketing/demand Gen strategy> Setting up & managing advertising channels (mostly Paid Social & Paid Search), which we successfully optimized to structurally generate pipeline> Website optimization> Nurture strategy> Marketing Operations & HubSpot optimization -
Marketing ConsultantFourthline Feb 2024 - Oct 2024Amsterdam, North Holland, NlManaging Paid Search & Paid Social campaigns -
Marketing ConsultantSkytree Dec 2023 - Feb 2024Amsterdam, NlManaging the HubSpot implementation for marketing automation, aligning to/integrating with sales processes + Microsoft Dynamics as their CRM. -
Head Of Demand Generation A.I.Channext Jan 2023 - Dec 2023Utrecht, Utrecht, Nl -
Marketing ConsultantChannext Sep 2022 - Dec 2022Utrecht, Utrecht, Nl -
Digital Marketing ConsultantFourthline Apr 2021 - Apr 2023Amsterdam, North Holland, NlManaging digital channels & paid campaigns (Paid Search, Paid Social, and Display) -
Search Engine Optimization ConsultantSana Commerce Apr 2021 - Jun 2022Rotterdam, Zuid-Holland, NlFocusing on SEO and CRO: consulting & collaborating with the team to optimize the website, driving the right, relevant traffic, and optimizing the quality conversions. -
Marketing Consultant @ Insided (Acquired By Gainsight)Insided (Acquired By Gainsight) Jul 2020 - Jan 2022Amsterdam, NlKey projects:- Growth & Demand gen: integrated marketing campaigns, most importantly leveraging paid- Marketing Automation, Operations, and Analytics (predominantly HubSpot & Salesforce)- TAM Exercise & ABM strategy- Tech stack migration to Gainsight (e.g., migrating HubSpot to Marketo) -
Marketing ConsultantContentstack Jul 2020 - Aug 2021San Francisco, California, UsKey projects:- Funnel reporting: establish downstream reporting, mapping paid activities to engagement & funnel conversion (from Marketo & Salesforce)- Advertising consultancy- Google Data Studio dashboards -
Digital Marketing Manager EmeaClevertap Jan 2020 - Jul 2020San Francisco, California, Us> Digital marketing strategy for EMEA: Social Listening, optimizing Paid Search activities for key regions within EMEA, rolled out always-on campaigns through Paid Social, Programmatic & Content Syndication > Website optimization for EU: GDPR compliance, EMEA-specific landing pages & funnels through website> Marketing Operations & Automation: data flows, manage dashboards & reporting for (digital) marketing initiatives & funnel impact sales/marketingAbout CleverTapCleverTap is the leading customer engagement and retention platform that helps brands maximize user lifetime value. Over 8,000 consumer brands around the world, including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek trust CleverTap to help them improve user engagement and retention thereby growing long term revenue. CleverTap is backed by leading venture capital firms including Sequoia India, Tiger Global Management, Accel and Recruit Holdings. -
Sr. Digital Marketing Manager & Interim Marketing LeadPlot Projects Jan 2019 - Dec 2019Amsterdam, Nl> Commercial strategy: developing market understanding to utilize across the company, establishing & validating our product/market fit, geographic & demographic focus. Next, introducing Plot Projects in 'new' markets through our digital activities> Interim marketing team lead: managing the marketing team (due to maternity leave) and making sure our marketing strategy - and all functions, namely product marketing, field marketing, partner marketing, content marketing - is aligned with the company strategy> Digital marketing foundation: setting up a sustainable foundation for all digital marketing and demand generation. Launching key channels for demand generation - Paid Search, Paid Social, Display, and content syndication.About Plot ProjectsFounded in 2011, Plot Projects helps mobile-first companies like Vouchercloud (Groupon) to keep one step ahead. By enriching their customer data with portable location data, our customers are empowered to build stronger audiences and seize the moment by engaging when and where it matters most - through their channel-of-choice. -
Digital Marketing ManagerRelay42 Jan 2018 - Jan 2019Amsterdam, Nederland, Nl> Establish and grow our (marketing) presence across EMEA through our digital (owned and paid) channels. > Run both demand generation and integrated campaigns, to increase visibility and engagement with our target audience. > Lay a solid foundation from a marketing operations perspective to ensure platforms, processes, and reporting are properly set up and managed within the Relay42 organization.About Relay42Being customer-centric is the key to the future, and Relay42 aims to continually enable enterprises to create meaningful and mutually beneficial relationships with their customers. As data and technology keep growing, our platform will give you the power to control your destiny as a brand.Born in 2011 in Amsterdam, Relay42 has quickly grown into a marketing hub for world-class brands, helping the likes of BMW, KLM, Air France, Thomas Cook, ING, and TNT to make their vision of one-to-one marketing a reality - and deliver real results. -
Omnichannel StrategistRelay42 Feb 2017 - Jan 2018Amsterdam, Nederland, NlAs an omnichannel strategist, I create a smart distribution of our content and campaigns on every touchpoint of the buyer journeys across different industries and countries. I create, measure and analyse the effectiveness of the journeys across all touchpoints, and optimise them perpetually. -
Publisher Development Manager & Seo SpecialistZanox Nov 2015 - Jan 2017> Identifying new emerging technologies and publishers. These publishers needed to be pitched and contracted, followed up by a roll-out within the company and upsell of their product to existing customers. > As an SEO specialist, I analysed and advised contracted publishers in order to improve their SEO performance. Also, I contracted new publishers and improved the level of knowledge on SEO within the zanox team.About Zanox (Rebranded to Awin)zanox’s comprehensive network of publishers covers all touch points in the customer journey across different devices. This enables zanox to optimize brand preference and to convert ads into leads and sales with the leverage of rich consumer behavior knowledge and data. As a result, the zanox network and products help deliver the right offer at the right moment to the right consumer on the right device, ensuring that each marketing euro in every step of the customer journey is both accountable and most efficient.zanox helps customers such as Zalando, de Bijenkorf, Centraal Beheer Achmea, Center Parcs, T-Mobile and KPN to add value in several areas:* Target better* Boost performance* Optimize revenue in all touch pointszanox specializes in Premium Display, Search, Display via RTB, Facebook advertising, Mobile advertising, E-mail and Affiliate marketing (best affiliate network award in 2013).
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Seo Specialist & Account Manager PublishersZanox Apr 2015 - Nov 2015As an SEO specialist, I was responsible for analysing and advising contracted publishers in order to improve their SEO performance. Also, I contracted new publishers and improved the level of SEO knowledge within zanox and use that as a marketing/pr tool. As an Account Manager Publishers at zanox Benelux, I was responsible for key publishers in our network.
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Account Manager SeoZanox Sep 2013 - Apr 2015As an Account Manager SEO, I was responsible for analysing and advising contracted publishers in order to improve their SEO performance. I also contracted new publishers and improved the level of SEO knowledge within zanox and used that as a marketing/pr tool.
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Graduate Intern Virtual StrategyAmsterdam Rai Jan 2013 - Jun 2013Amsterdam, NlIn order to graduate, I did a research for Amsterdam RAI (at the department Virtual Strategy) in cooperation with the Lectorate Online Entrepreneurship from Hogeschool van Amsterdam: the use of Twitter for exhibitions. -
Assistent Online MarketingClub Med Jun 2012 - Jul 2012Paris, FrAfter my internship at Club Med, I continued working over there a little longer as an assistent online marketing. As an assistent online marketing, I:- guided a prospect campaign, where we tried to gain more sales with help of EDM's- worked on a Search Engine Optimization project (I improved the website in order to gain more traffic to the website from Google)- updated the website (for instance the new weekly offers or other communications)- planned and tracked social media (mainly Facebook, Twitter, YouTube and Pinterest, in order to interact with the fans/followers)- Joined the brainstorming processes for new marketing campaigns of Club Med -
Intern Online MarketingClub Med Feb 2012 - Jun 2012Paris, FrIn February 2012 I started my internship Online Marketing at Club Med The Netherlands. Since Club Med is an international company, I worked completely in English, together with people of different origins. During my internship I learned a lot, for instance:- I worked on a Search Engine Optimization project. I improved the website in order to gain more traffic to the website from Google. In order to do this, Club Med offered me a course to learn the basics of SEO.- I wrote an e-mailmarketingplan: a research on how to optimize the EDM's of Club Med to both prospects and clients.- I planned and tracked the social media-activities of Club Med (in order to interact with the fans/followers)- I set up the YouTube and Pinterest account of Club Med- I updated the website (with for example new offers, or changes to the homepage)- Joined the brainstorming processes for new marketing campaigns of Club Med
Bas Klomp Skills
Bas Klomp Education Details
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Amsterdam University Of Applied SciencesCommercial Economics -
Amsterdam University Of Applied SciencesMinor Marketing Tomorrow (Online Marketing) -
Enforex Madrid (Spain)Spanish Language & Culture (Level A1) -
Jan Van Egmond LyceumProfile Economics & Society
Frequently Asked Questions about Bas Klomp
What company does Bas Klomp work for?
Bas Klomp works for Datasnipper
What is Bas Klomp's role at the current company?
Bas Klomp's current role is Director of Demand.
What is Bas Klomp's email address?
Bas Klomp's email address is ba****@****ext.com
What is Bas Klomp's direct phone number?
Bas Klomp's direct phone number is +316531*****
What schools did Bas Klomp attend?
Bas Klomp attended Amsterdam University Of Applied Sciences, Amsterdam University Of Applied Sciences, Enforex Madrid (Spain), Jan Van Egmond Lyceum.
What skills is Bas Klomp known for?
Bas Klomp has skills like Seo, Online Marketing, Social Media, Affiliate Marketing, Marketing Communications, Search Engine Marketing, Online Advertising, Social Media Marketing, Sea, Spss, Public Speaking, Web Analytics.
Who are Bas Klomp's colleagues?
Bas Klomp's colleagues are Leonard Lawrence, Marios Morad, Eunbyul Jo, Edwin Pecznyik, David Eick, Jamie Sawbridge, Alan Rodriguez Rolon.
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