FirstPartyCapital invests in Seed and Series A stage Ad Tech, MarTech, Media and Data companies from around the world, with a particular focus on 1st Party data, automation, infrastructure and emerging channels.The FirstPartyCapital team is made up of several experienced founders & operators within MarTech and Media. The fund is led by Rich Ashton, who has previously led countless debt financing deals for media and marketing companies. To read more about the syndicate, take a look at Ciaran O'Kane’s substack: https://lnkd.in/eqU5tjEThe seed syndicate is flexible. Investors can choose investments on a deal-by-deal basis, and can invest as little as $5k per deal. If you're interested in joining the seed syndicate, please fill in this form: https://lnkd.in/eGCq85Z

Bedrock Platform brings forward your competitive advantage through customisable infrastructure for media trading solutions.

Helping digital media companies to better describe the content and topical context of websites, apps, TV, radio and more. The Taxonomy and Mapping Working Group is focussed on providing taxonomies and protocols for companies in AdTech, publishing and advertising to drive better user experiences for end customers. Classification is crucial to making the digital advertising ecosystem function efficiently. There are three types of common taxonomies in digital advertising:- Content: Helps buyers make appropriate decisions about where to deliver their ads, ensuring that ads are served to the right place. Also helps publishers create and sell audiences.- Ad Product: Helps sellers ensure that the ads delivered align with their content, ensuring that the most relevant ads are served to their consumers.- Audience: Helps both parties match the audience: ensuring that ads are served to the right customers.The scope of this IAB project is to aid better data collection, analysis, personalization and ad trading. This group seeks participants who are experts in content classification and standard mapping technology. Examples of suggested participants fall within the following business units: Analytics and Reporting, Product Management, Business Operations, Systems Architecture.For more info, or to join the group: https://iabtechlab.com/working-groups/taxonomy-mapping-working-group/Press Release: https://www.iab.com/news/taxonomy-important-industry-initiative-youve-probably-never-heard/

PowerLinks provides technology for relevant & user friendly advertising. PowerLinks is the leading global platform for Programmatic Native Advertising. The platform connects buyers and sellers of Native Advertising (ads which match the style of the surrounding content), powering marketing technology and auction based marketplaces. PowerLinks enables the use of 1st and 3rd party data alongside a comprehensive suite of technology to deliver personalized and targeted content and advertising to digital audiences.PowerLinks' unique technology combines the science of data driven advertising with the art of engaging content marketing. The platform enables sponsored content, eCommerce, search advertising and video to be delivered across all devices, providing flexibility for media owners and marketers to transform their revenues. The company was founded in Manchester, England in 2013, with additional offices in London, New York, Amsterdam and Berlin. PowerLinks works with leading AdTech vendors, Trading Desks, Networks and Publishers including eBay, AOL, Publicis, IPG, WPP, Yahoo!, Rubicon Project, Purch, Readers Digest, IDG and Connexity.

Shopow is the hub of social reviews, Q&As and news for shopping. Covering over 100 million products and 20,000 brands across the US & Europe, Shopow's social discovery and search puts the most amazing entertainment, gadgets, fashion and home products at the fingertips of our members. Shopow's B2B tools include S-commerce & Social Sales. Using unparalleled social and retail data, paired with a market leading software suite, S-commerce powers social reviews, Q&As and personalised marketing for retailers and brands across 19 verticals. Founded in 2010 by Kevin Flood & Mike Harty, Shopow has offices in London, New York, Nottingham & Manchester.