Jeff Knight Email & Phone Number

Oklahoma City, Oklahoma, United States

Oklahoma City, Oklahoma Area

• Owned company’s integrated B2B and B2C marketing initiatives to ensure consistent messaging and track KPIs. Implemented and tracked marketing efforts to ensure revenue growth. Maintained company website and developed.
• Served on the senior leadership team to lead strategic planning and market development campaigns.
• Oversaw consumer-initiated testing program to monitor ROI and gain market growth.
• Coordinated with partner ad agencies on digital advertising and other promotional campaigns.
• Created sales materials including brochures, presentations, videos, exhibit displays, and advertising.
• Collaborated with sales team to develop client business reviews and create demand generation programs.

Oklahoma City, Oklahoma Area

• Managed assigned special projects and communication efforts for INTEGRIS Health and served as a department representative for marketing and communication needs. Provided senior marketing counsel and assisted.
• Editor of ionyourhealth.com, a blog site encouraging better health for Oklahomans.
• Created various marketing tools including brochures, videos, exhibit displays and advertising.
• Planned, executed, and measured the effectiveness of specific marketing strategies.
• Developed marketing plans and strategies for specific INTEGRIS Health System services and programs, ensuring HIPAA-compliant communication practices are utilized by the department.
• Researched, wrote, and edited news releases, video news releases, or other formal communication, including articles and copy for collateral pieces.

Oklahoma City, Oklahoma Area

• Developed website content for more than 15 service lines and four regional and metro hospitals to increase business revenue and promote services. Coordinated, prepared, and maintained strategic marketing plans and.
• Managed INTEGRIS Health intranet home page and internal news sites.
• Winner of multiple awards for best in class intranet redesign at Greystone.net Healthcare Internet Conference.
• Created HTML emails for internal and external communications.
• Designed collateral to promote all service lines and facilities.
• Presented to senior management on website changes and updates.

Oklahoma City, Oklahoma Area

• Sold copiers, printers, duplicators, and other office electronics while managing more than 200 accounts.
• Top new salesperson for the month of March
• Developed relationships with business owners to promote additional print and maintenance services
• Created direct mail pieces and cold call handouts for sales staff in Oklahoma City and Enid offices.

Oklahoma City, Oklahoma Area

• Presented semi, oilfield, and heavy equipment trailers to individual customers and fleet companies.
• Managed inventory for Oklahoma City, Dallas, and Houston stores.
• Established contacts with local businesses to bid on trailer fleet needs.
• Worked with various finance companies to facilitate sales of semi trailers.
• Established processes to track and follow up with customer leads.
• Conducted appraisals of various types of equipment for resale opportunities.

El Reno, Oklahoma

• Increased sales from $1.5M to $4.75M and expanded dealer network from 38 to 84 dealerships with 106 locations throughout the United States, Canada, and Mexico in one year. Directed production for plants in Oklahoma and.
• Initiated product enhancements to increase profit margin by more than $500 per unit.
• Created quality checklist for each production stage to exceed industry standards.
• Worked with transportation companies to coordinate timely product delivery.
• Made presentations to senior management for product improvements and annual budget proposals.

El Reno, Oklahoma

• Achieved annual regional sales of $20.5M of Exiss, Sooner, and Miley trailer brands to 39 dealerships in 17 states.
• Trained dealer sales staff to improve retail sales and closing skills.
• Interfaced with dealership owners to increase profitability through retail financing and wholesale flooring techniques.
• Worked trade shows to assist in closing retail sales.
• Assisted dealers in identifying best local and regional sources for marketing their company.
• Made presentations to senior management on forecasting future sales, pulse of regional business and alerts of potential issues.

El Reno, Oklahoma

• Managed $1.5M annual marketing budget and directed advertising and promotion outlets for maximum exposure.
• Coordinated dealer meeting including budget, site location, transportation and storage of more than 40 trailers, sales promotions, curriculum, classroom arrangements, education materials, A/V setup, meals, and dealer.
• Worked with engineering and sales teams to create industry-changing improvements.
• Created and administered direct mail questionnaire to trailer owners to obtain larger market data and purchasing trends.
• Acted as company liaison with the American Quarter Horse Association.

El Reno, Oklahoma

• Managed staff of four inside sales representatives. Developed new reports to track and analyze retail/wholesale trends.
• Forecast production of stock inventory for future sales.
• Worked with IT staff to automate multiple time-consuming reports for outside sales.
• Created presentations on sales tendencies and efficiencies for senior management.

El Reno, Oklahoma

• Designed and created advertisements for $400K annual advertising campaign in more than 60 national publications. Designed brochures for multiple product lines. Developed and maintained company’s external website.
• Wrote press releases on new products and technological advancements.
• Designed brochures for multiple product lines and oversaw printing process.
• Created and updated product price books for dealers’ use.
• Performed photography duties for brochures, promotions and website.
• Assisted with national show arrangements and provided point-of-sale supplies.

Oklahoma City, Oklahoma Area

• Coordinated the Chamber’s media activities and efforts and assisted in organizing and directing press conferences for local and national media. Performed promotional efforts for $1.5M Total Resource Development Campaign.
• Promoted Chamber activities and events through weekly media packet.
• Proofed all Chamber publications for content and design.
• Wrote and edited copy for numerous Chamber publications.
• Updated communications and event information on the Chamber website.
• Assisted with media events related to MAPS venues and private development.

Oklahoma City, Oklahoma Area

• Edited and oversaw press production, mailing, advertising sales, and billing of the Chamber’s twice-monthly newsletter, The Point!
• Performed photography duties at press conferences and Chamber events.
• Created and designed quality publications as needed to encourage membership growth throughout the Oklahoma City business community.

Mustang, Oklahoma

• Managed all aspects of newspaper press production, layout and design, and billing.
• Supervised production personnel, job descriptions, and procedures.
• Trained fellow employees on computers and software developments.
• Edited and proofed all newspaper copy and wrote feature articles.

Oklahoma City, Oklahoma Area

• Placed classified advertisements from customers over the phone.
• Designed display and classified advertisements.
• Led more than 30 sales assistants in sales and accuracy.

Stillwater, Oklahoma

• Served as sports information director for men’s tennis team and assistant sports director for baseball.
• Wrote, designed and edited media guides for all sports.
• Wrote and edited feature articles for programs sold at games.
• Served as public address announcer for nationally ranked baseball and softball teams.
• Assisted members of the media with statistics and arrangement of interviews.