Jeff Knight Email and Phone Number
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Dedicated sales and marketing professional, executive leader, creative thinker, and outstanding communicator with experience delivering outstanding results across multiple industries. Experienced in B2B and B2C techniques to build relationships, engage customers, generate revenue, and develop new business. Highly organized and detail-oriented with a talent for building strategic marketing plans to drive actionable campaigns. Proven track record utilizing traditional and digital branding tactics to navigate the customer journey and analyze outcomes to direct future business decisions.Key Competencies: Marketing Leadership | Corporate Communications | Website Design | B2B/B2C Marketing | Content Writing | Social Media Strategies | Graphic Design | SEO Implementation | Account Oversight | Product Development | Press Releases | Project Management | Trade Shows | Process Improvement | Budget Oversight | Video Editing | Relationship Building | Photography | Adobe Creative Suite | Microsoft Office | Google Analytics | Content Management Software | CRM Systems
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Vice President, CommunicationsLynn Institute For Healthcare Research Jun 2023 - PresentOklahoma City, Oklahoma, United States -
Marketing ManagerDiagnostic Laboratory Of Oklahoma May 2015 - Dec 2022Oklahoma City, Oklahoma AreaOwned company’s integrated B2B and B2C marketing initiatives to ensure consistent messaging and track KPIs. Implemented and tracked marketing efforts to ensure revenue growth. Maintained company website and developed content for SEO standards. Executed social media strategies to drive brand awareness and grow audience.• Served on the senior leadership team to lead strategic planning and market development campaigns.• Oversaw consumer-initiated testing program to monitor ROI and gain market growth.• Coordinated with partner ad agencies on digital advertising and other promotional campaigns.• Created sales materials including brochures, presentations, videos, exhibit displays, and advertising.• Collaborated with sales team to develop client business reviews and create demand generation programs.• Directed bid submission process for request for proposals to solicit new business or retain existing clients.• Organized trade show calendar, staffing, booth design, and setup to guarantee maximum exposure.• Successfully transitioned to remote working environment during COVID-19 pandemic while maintaining high production output.• Managed day-to-day activities and productivity of marketing staff. -
Sr. Marketing Projects ConsultantIntegris Health Jul 2013 - May 2015Oklahoma City, Oklahoma AreaManaged assigned special projects and communication efforts for INTEGRIS Health and served as a department representative for marketing and communication needs. Provided senior marketing counsel and assisted executives, management, physicians, and department leaders with planning, problem-solving, and execution of special projects.• Editor of ionyourhealth.com, a blog site encouraging better health for Oklahomans.• Created various marketing tools including brochures, videos, exhibit displays and advertising.• Planned, executed, and measured the effectiveness of specific marketing strategies.• Developed marketing plans and strategies for specific INTEGRIS Health System services and programs, ensuring HIPAA-compliant communication practices are utilized by the department.• Researched, wrote, and edited news releases, video news releases, or other formal communication, including articles and copy for collateral pieces.• Developed, planned, analyzed, and implemented web content strategy for internal and external websites. -
Web Content SpecialistIntegris Health Aug 2008 - Jun 2013Oklahoma City, Oklahoma AreaDeveloped website content for more than 15 service lines and four regional and metro hospitals to increase business revenue and promote services. Coordinated, prepared, and maintained strategic marketing plans and timetables for special projects. • Managed INTEGRIS Health intranet home page and internal news sites.• Winner of multiple awards for best in class intranet redesign at Greystone.net Healthcare Internet Conference.• Created HTML emails for internal and external communications.• Designed collateral to promote all service lines and facilities.• Presented to senior management on website changes and updates.• Assisted in redesign of INTEGRIS Health’s external website.• Developed internal and external surveys to track customer experiences and improve service outcomes.• Communications lead for company’s annual $325K United Way program.• Responsible for more than $100K in company savings through internal design creation.• Performed photography and videography duties at INTEGRIS Health events. -
Account ExecutiveOklahoma Office Systems Jan 2008 - Aug 2008Oklahoma City, Oklahoma AreaSold copiers, printers, duplicators, and other office electronics while managing more than 200 accounts.• Top new salesperson for the month of March• Developed relationships with business owners to promote additional print and maintenance services• Created direct mail pieces and cold call handouts for sales staff in Oklahoma City and Enid offices.
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Sales RepresentativeGreat Western Leasing & Sales, Inc. Jul 2007 - Feb 2008Oklahoma City, Oklahoma AreaPresented semi, oilfield, and heavy equipment trailers to individual customers and fleet companies. • Managed inventory for Oklahoma City, Dallas, and Houston stores.• Established contacts with local businesses to bid on trailer fleet needs.• Worked with various finance companies to facilitate sales of semi trailers.• Established processes to track and follow up with customer leads.• Conducted appraisals of various types of equipment for resale opportunities.• Coordinated advertising efforts for maximum exposure. -
Miley National Sales Director & Product ManagerUniversal Trailer Corporation Apr 2006 - May 2007El Reno, OklahomaIncreased sales from $1.5M to $4.75M and expanded dealer network from 38 to 84 dealerships with 106 locations throughout the United States, Canada, and Mexico in one year. Directed production for plants in Oklahoma and Pennsylvania and forecast schedule for stock inventory.• Initiated product enhancements to increase profit margin by more than $500 per unit. • Created quality checklist for each production stage to exceed industry standards.• Worked with transportation companies to coordinate timely product delivery.• Made presentations to senior management for product improvements and annual budget proposals. -
Regional Sales ManagerUniversal Trailer Corporation Feb 2005 - May 2006El Reno, OklahomaAchieved annual regional sales of $20.5M of Exiss, Sooner, and Miley trailer brands to 39 dealerships in 17 states.• Trained dealer sales staff to improve retail sales and closing skills.• Interfaced with dealership owners to increase profitability through retail financing and wholesale flooring techniques.• Worked trade shows to assist in closing retail sales.• Assisted dealers in identifying best local and regional sources for marketing their company.• Made presentations to senior management on forecasting future sales, pulse of regional business and alerts of potential issues. -
Exiss Brand ManagerUniversal Trailer Corporation Oct 2004 - Feb 2005El Reno, OklahomaManaged $1.5M annual marketing budget and directed advertising and promotion outlets for maximum exposure.• Coordinated dealer meeting including budget, site location, transportation and storage of more than 40 trailers, sales promotions, curriculum, classroom arrangements, education materials, A/V setup, meals, and dealer gifts.• Worked with engineering and sales teams to create industry-changing improvements.• Created and administered direct mail questionnaire to trailer owners to obtain larger market data and purchasing trends.• Acted as company liaison with the American Quarter Horse Association. -
Inside Sales ManagerUniversal Trailer Corporation Feb 2004 - Oct 2004El Reno, OklahomaManaged staff of four inside sales representatives. Developed new reports to track and analyze retail/wholesale trends. • Forecast production of stock inventory for future sales. • Worked with IT staff to automate multiple time-consuming reports for outside sales. • Created presentations on sales tendencies and efficiencies for senior management. -
Marketing CoordinatorUniversal Trailer Corporation Dec 1999 - Feb 2004El Reno, OklahomaDesigned and created advertisements for $400K annual advertising campaign in more than 60 national publications. Designed brochures for multiple product lines. Developed and maintained company’s external website. • Wrote press releases on new products and technological advancements. • Designed brochures for multiple product lines and oversaw printing process. • Created and updated product price books for dealers’ use. • Performed photography duties for brochures, promotions and website. • Assisted with national show arrangements and provided point-of-sale supplies. • Received incoming phone calls and emails to answer customers’ technical questions.• Tracked customer information for use in market research and direct mailings. -
Communications ManagerGreater Oklahoma City Chamber Apr 1999 - Dec 1999Oklahoma City, Oklahoma AreaCoordinated the Chamber’s media activities and efforts and assisted in organizing and directing press conferences for local and national media. Performed promotional efforts for $1.5M Total Resource Development Campaign.• Promoted Chamber activities and events through weekly media packet.• Proofed all Chamber publications for content and design.• Wrote and edited copy for numerous Chamber publications.• Updated communications and event information on the Chamber website.• Assisted with media events related to MAPS venues and private development.• Oversaw numerous projects as directed by the President and Board of Directors. -
Publications EditorGreater Oklahoma City Chamber Jul 1997 - Dec 1999Oklahoma City, Oklahoma AreaEdited and oversaw press production, mailing, advertising sales, and billing of the Chamber’s twice-monthly newsletter, The Point!• Performed photography duties at press conferences and Chamber events.• Created and designed quality publications as needed to encourage membership growth throughout the Oklahoma City business community. -
Production ManagerMustang News Nov 1996 - Jul 1997Mustang, OklahomaManaged all aspects of newspaper press production, layout and design, and billing.• Supervised production personnel, job descriptions, and procedures.• Trained fellow employees on computers and software developments.• Edited and proofed all newspaper copy and wrote feature articles. -
Classified Sales AssistantThe Oklahoman Jul 1996 - Nov 1996Oklahoma City, Oklahoma AreaPlaced classified advertisements from customers over the phone.• Designed display and classified advertisements.• Led more than 30 sales assistants in sales and accuracy. -
Athletic Media Relations Graduate AssistantOklahoma State University Aug 1994 - Jun 1996Stillwater, OklahomaServed as sports information director for men’s tennis team and assistant sports director for baseball.• Wrote, designed and edited media guides for all sports.• Wrote and edited feature articles for programs sold at games.• Served as public address announcer for nationally ranked baseball and softball teams.• Assisted members of the media with statistics and arrangement of interviews.
Jeff Knight Skills
Jeff Knight Education Details
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Journalism
Frequently Asked Questions about Jeff Knight
What company does Jeff Knight work for?
Jeff Knight works for Lynn Institute For Healthcare Research
What is Jeff Knight's role at the current company?
Jeff Knight's current role is Executive Leader | Creative Thinker.
What is Jeff Knight's email address?
Jeff Knight's email address is je****@****lab.com
What is Jeff Knight's direct phone number?
Jeff Knight's direct phone number is +140563*****
What schools did Jeff Knight attend?
Jeff Knight attended Oklahoma State University.
What skills is Jeff Knight known for?
Jeff Knight has skills like Marketing, Public Relations, Media Relations, Press Releases, Advertising, Management, Newsletters, Marketing Strategy, Strategic Planning, Sales Management, Leadership, Editing.
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