Building the next generation of products and business models at the intersection of AI, energy, air quality, and the built environment.

We spend 90% of our time indoors, but indoor air isn’t as healthy as it can be, because making it so is prohibitively expensive and energy-intensive.R-Zero identifies and remediates the riskiest spaces to lower disease transmission, improve productivity, and increase student attendance rates much more efficiently and cost effectively than previous solutions.

Helping the Deed team scale volunteering and grant making globally.

Working with startups on their marketing challenges

Leapfin turns operational data into finance data in real time for the world’s leading digital brands.Canva, Reddit, SeatGeek, Medium, Vimeo, and many other leading brands trust Leapfin to be their finance data platform.

AppZen delivers the world’s leading AI platform for modern finance teams. Starting with AI-powered auditing of business spend, we automate manual process, uncover problems, and optimize decisions for enterprises around the globe, including one-third of the Fortune 500. Our platform is a must-have for finance leaders to reduce spend, comply with policy, and streamline process.

Advisor to Nuxeo leadership and sales on market direction and strategic accounts.Nuxeo was acquired at a XX multiple of ARR in April 2021

Helped Nuxeo grow ARR 3x in 3 years by driving four key efforts:1. Creating a new category focused on the entire content supply chain for CPG, apparel, and food companies.2. Creating positioning, messaging, and campaigns to support those use cases and driving product strategy to support them. 3. Enabling sales and partnering closely to help close top opportunities.4. Shaped the high-level product direction and managed key technical partnerships to fill gaps

I led the marketing team for HP Software's $XXm revenue digital experience portfolio of WCM, DAM, Search, and Optimization products and services.In this role, I built from scratch the marketing strategy, content, and programs for our A/B testing software and services offering, turning it from a shrinking to a growth business on track to massively outperform its target in 2016. In the last 7 months of my tenure, I executed a similar strategy for our wider customer experience portfolio, establishing and executing positioning, content, event, and campaign strategies to reinvigorate our offerings, helping to lead the business to a strong position and a sale to a strategic acquirer.

Led worldwide product marketing and go to market for $8B+ in HP services revenue and $900B+ in overall IT addressable market. Responsible for increasing HP relevance to industry clients in Automotive, Banking, Insurance, Consumer Goods, Retail, Utilities, and Oil and Gas to enable growth.Generated 109% ($429M annualized) revenue growth and 50% win rate increase in one year by developing marketing and sales enablement content for 26 offerings through clear segmentation and buyer personas; and crisp, consistent positioning, messaging, and sales training.Grew industry sales 28% ($700M annualized) in one year by creating distinctive HP Industry Points of View and aligning go to market to them across 1,000 disparate offering, sales, solutioning, and delivery experts. Team leadership: Led research team focused on customer and market insights and financial modeling, creating a new industry segmentation and financial reporting structure for a $25B business unit.

Launching new businesses: Raised sales from zero to $100M+ in under 18 months by leading launch marketing and enablement for two new businesses with 8 offerings, garnering wide and positive launch coverage in press, analyst reports, and social media, and by building C-level client and partner relationships worldwide, including China, Mideast, UK, US, and Canada. Technology Incubation: Validated strategic build/buy/partner hypothesis by defining market requirements and designed UI for SaaS energy analytics prototype in partnership with HP Labs engineers.

Responsible for creating and implementing new strategies, tools, and processes to improve tracking, analysis, and external and internal reporting of supplier sustainability performance in HP’s $70B supply chain.Communications: Won #1 rating in Newsweek’s 2009 ranking of America’s greenest companies by raising profile of HP’s supply chain sustainability programs through insightful analysis and innovative content.Data-driven insight: Improved visibility of supplier performance 24x and increased accountability by launching a Key Performance Indicators improvement program to tackle the most challenging risks at HP’s largest suppliers.

Consulted to top marketing executive on visioning and strategy for upcoming initiatives.

Strategic review and recommendations for competing on environmental features (e.g., energy efficiency) and messaging for HP’s $27B printing business.Strategy: Identified and presented unrecognized strategic assets, opportunities, and threats to Senior Management.

Developed recommendations for Bureau leaders on improving inflation measures as part of elite PhD-level research team.Analytics: Created multiple solutions for estimating missing data to improve results of Census’s largest annual survey (3 million households sampled, multi TB files) by writing complex software algorithms.Data-driven insight: Demonstrated value of increasing precision of publically reported inflation results by developing time series of inflation from 1913 to 2006.

First analyst hired for electricity markets practice at the premier economic consulting firm in Washington, DC.Project Management: Reduced electricity bills for 80% of NJ residents, despite concurrent 70% rise in input costs, by attracting bidders to competitive electricity procurement auctions worth $10B.Data-driven insight: Won 100% of court judgments in support of clients by building benchmarks and sensitivity analyses with sophisticated statistical techniques to evaluate risk in multibillion-dollar power contracts.