As Digital Analytics Manager, I support the Health Plan’s digital strategic initiatives and business goals by performing analysis of our digital customer experience, including pre and post-authenticated web and mobile assets, and translate findings into actionable insights. My work provides analytical support for business metrics needed to drive the execution, prioritization, and optimization of digital initiatives, aligned to the digital strategy roadmap and backlog.• Lead digital analysis and produce actionable insights and recommendations to present in executive forums and reporting to maximizes conversion and increase effectiveness of the company's digital programs and platforms. • Understand and map out the entire digital customer journey from entrance to exit and translates into a story to highlight behavioral trends and areas of opportunity.• Develops and manages segmentation strategy to identify audiences with inherent utility in our digital self-service tools and capabilities. • Work with other internal teams (i.e. A&D, Risk Stratification, Product, Care Management, etc.) to determine variables necessary to segment niche audiences and incorporate those variables into our digital reporting. • Determine and manage company's' annual digital adoption and engagement goals based on segmentation strategy, business goals, and digital strategy roadmap. • Serve as analyst lead for collaborative forums such as Digital Steering, Voice of the Customer, CX, and Member Closed-Loop Feedback. • Regularly train others on the systems, tools, and platforms necessary for data analysis, including Google Analytics, Data Studio, IBM Cognos, Microsoft Power BI, Qualtrics surveying and visualization, and Microsoft Excel.