Komal Mohan Email & Phone Number

Delhi, India

Gurugram, Haryana, India

Gurugram, Haryana, India

Gurugram, Haryana, India

Lead initiatives for both external and internal communications with a focus on digital marketing, sonic branding, social media platforms management, leadership profiling, website and external agency management.Key responsibilities:• Build engagement with BCG clients and talent pool via digital channels to achieve organizational goals• Create, develop and execute social media strategy for BCG in India across LinkedIn and Instagram• Implement end-to-end digital experiences across all social touchpoints and channels• Monitor BCG’s ongoing company presence on the firm’s official social media accounts• Develop engaging content and creatives keeping in mind current trends on social media• Create a focused tone of voice across different social media channels catering to a diverse target audience• Develop and monitor social media campaigns and budgets• Manage BCG.com/India website’s content with a focus on BCG’s thought leadership publications, presence across prominent national events• Collaborate with the global website team to optimize India website content to increase online presence and visibility• Analyze the performance of digital marketing initiatives across channels using analytics tools (Google Analytics, Sprinklr)• Strengthen BCG India's leadership’s online presence• Introduce new-age digital marketing initiatives for BCG in India including sonic branding through podcasts, radio shows and more• Collaborate with agencies and other vendor partners to execute digital initiatives• Manage multiple high-stake national and global projects simultaneously by successfully collaborating with various stakeholders and teams

Website management, research, editing, content writing, reviewing gadgets and covering news related to IT, startups and technology.- Develop engaging content for articles and social media- Write, edit and publish content to share on the company’s social media profiles across Facebook, Twitter, LinkedIn, Twitter, and Instagram- Create content for social media keeping in mind social media trends- Execute paid social media campaigns for advertisers- Monitor the online presence of the brand using analytics tools - Identify socially engaging content- Analyse web traffic and optimize content- Break news leads- Review gadgets across product categories- Live reporting from national and international events- Curate content for search engine optimization (SEO) on a daily basis- Involved in end-to-end video production- Specialise in creating need-based content for driving revenue with affiliate partners- Involved in developing a social media content strategy- Train and mentor new interns for content writing, content management system- In-depth knowledge of content management system

Post Graduate Certificate, Digital Marketing

Bachelor'S Degree, Economics