• Responsible for managing relationships with companies valued at $1 Billion and above revenue to service Order-to-Cash leaders in the US market.• Perform Outbound and Inbound prospecting through different channels (Emails, LinkedIn and cold calling) to set us meetings and help them with finance transformation in O2C space.• Trained new Joiners with product training, ABM process onboarding, sharing industry best practices and helped them to bring in Sales Qualified Leads for exclusive accounts.• Responsible for increasing MQL conversion through Account Based Marketing campaigns across different industry segments in the North American region.• Collaborated with US and APAC growth teams, promoting best practice implementation, and ensuring impactful delivery of marketing campaigns.• End to End account handling and monitoring daily progress and providing lucrative inputs to enhance campaign to garner more leads and responses• Built and maintained strong relationships with key decision-makers at client organizations• Acted as liaison between clients and internal teams to ensure smooth communication and problem resolution.• Achieved 125% in Q1 2023, 191% in Q2 2023 and 133% in Q3 2023 in Discovery Calls Completed and Sales Accepted Leads team quotas; contributing to 189% and 235% YoY growth in SALs and DCCs respectively.• Won best Performer (Highest KPI Achiever) award for H1 FY23.

1. Built a “Netflix for Accounts Receivables” - Created a video-only platform featuring short clips (under 2-mins) with transformational stories and educational content from industry practitioners. This was a complete in-house project; from the planning phase to go-live in 45 days with a team of 4 Members. Project Includes: • Website Wireframe Design • Creating the content strategy for the platform • Video Scripting and Transcriptions • Video Production • Website SEO elements (Meta title, Meta Description) • QA for the Project2. Content Marketing - Leveraged the Market Trends and Research for 6-sense Ad creation, Collaborated with SEO Teams to optimize the Landing page performance. Project Includes: • Infographics Design and copywriting • High-intent SEO keyword research • Optimizing the content for Blogs, Whitepapers, e-books, and WebinarsPVA for the project - 112%3. LinkedIn Paid Campaigns: The goal is to generate high-intent leads (MQL & MQL+). Devised a content strategy by persona and buying stage; A/B testing for ads and design format, multivariate and Split tests in different cycles to optimize the overall CPL and CAC.Project Includes: • TAM Identification • Setting up LinkedIn Campaign Manager and allocating budgets • Editorial Calendar management • Weekly Business Reviews with the Digital Marketing Head • Multivariate testing of ad copies, creatives, and messaging • Handoff of the leads generated to the respective Inbound ABM teamPVA for the project - 160% 4. Post Radiance 2022 Website go-live: • Created Opera for Post-Radiance Website Content strategy • Trained a team of 14 people for Post Radiance 2022 website content optimization • Published all the 45 sessions with Webpage content and SEO Keywords on the Radiance 2022 website in less then 25 Days • Performed Q/A Analysis for all the website content.

1. ONLINE MARKETING TEAM: Project Keyword Farming- Keyword Research - SEO & SEM: Worked closely with the Online Marketing team and effectively executed keyword research using tools like Google Search Console, Moz, and Semrush. We created a keyword universe of 20k+ keywords while redefining our KW strategy to upscale SEO and SEM activities.- PPC Pages & Google Ad Copies: Created 25+ PPC webpages for all the KW clusters. Also, optimized existing ad copies and created new ad copies for Google Ads.2. Project 10X - Repurpose existing content collaterals with a defined focus on Global Business Service Leaders- Conduct extensive research for industry-related topics to create compelling content for Global Process Owners in the Order to Cash domain- Create extensive storyboards compiling research articles (both internal and external) for the assigned topics- Write Top of the Funnel content in the form of eBooks and blogs for the specified target audience- Create an extensive distribution strategy for the content collaterals produced- Plan for content packaging in the form of visual representations in the final content collateral- Created the landing pages on the test server and then worked in close collaboration with the website development team to push them to the production stage after quality checks. This helped us to fast-track the production process.

Sales & Marketing - Business Essentials ProgramOne-month summer internship at HighRadius, which was a crash course in Sales, Marketing, and Consulting. Pursued this when I was in the final year of Engineering.Key learnings from the summer internship:Week 1&2 - Content and Account-Based Marketing-> Understanding the role of marketing in a business function-> Developing a story around the ideas-> Identifying pain points and learning their value in building a story-> Optimizing content pieces to rank on a search engine organically-> Presenting a given idea in an Elevator Pitch-> Sniping individual prospects/leads from Linkedin to market the idea of the product specific to their pain-pointsWeek 3&4 - Sales-> Understanding the difference between Sales and Marketing and the role of Sales in a business function-> Building a strong ROI business case