Category Management Snack Food (B2B)1. Managing P&L of snacks category2. Product pricing and Gross Margin improvement3.Close coordination with key account managers, R&D on product pitch and solution offering 4. Data analytics and Data management - to maintain consistency and generate MIS reports, dash boards & BU presentations5. Business Planning: Performed SKU wise demand forecast for capacity planning by analysing our customer growth, market potential, trends

Category Management (B2B)1. Managed category planning and supported key account managers in sales operations2. New business development: Analysed seasoning potential across segments, regions for snack food in North, Central India and implemented Go To Market Strategy.3. Marketing Collaterals: Developed content and food insights to generate collateral with the help of design team4. Flavour Trend analysis: Through Mintel and market research data.

Retail(B2C)1.Worked in Mumbai, Pune regions to analyze the competitor activity and bench marking of Keya Products in General trade(GT), Modern trade (MT)2. Analysed various metrics and plugged GAPs in pricing, product assortment, distributor activity, positioningCategory Management(B2B)1. Worked with NPRD, Plant operations, Regional Sales Team to understand business landscape and leverage VKL's capability in food solutions offering.2. Did market research and upcountry market visit in regions of UP (Lucknow, Kanpur, Allahabad, Agra) to analyze food flavour trends , explore business opportunities and onboard new clients

New business development

Software development