Kathrin Panchenko Email & Phone Number

Weehawken, NJ, US

At Caraway Home, I lead multichannel paid social creative strategy across Meta, TikTok, and Youtube, driving consistent growth in paid acquisition. Collaborating with our influencer program, design team, and external partners, I develop impactful creative assets, manage reporting to deliver actionable insights, and refine strategy through iterative.

At Lilo Social, I planned and executed digital ad campaigns for 8+ clients, creating full-funnel strategies by storyboarding and copywriting paid and organic social media content, as well as wireframing landing pages to optimize the customer journey.I led creative direction for key brands, delegated a team of designers to produce impactful creative assets.

As a Performance Marketing Copywriter, I developed direct response copy for client landing pages, email campaigns, advertorials, and content briefs, driving strong engagement with a 31.4% average open rate and 3.51% click-through rate. I worked closely with our Team Lead to build a team of copywriters and developers, overseeing the writing, design, and.

As a Paid Social Analyst, I managed paid social advertising campaigns, utilizing data-driven strategies and audience targeting based on KPI analysis from Facebook Ads Manager, Google Analytics, and Shopify Partners. I oversaw ad spend for up to five clients, ranging from $3,000 to $100,000 per month, and consistently drove revenue growth by A/B testing and.

Edgewater, New Jersey

As a Sales Development Representative, I sourced partnerships with 11 brands, contributing to the acquisition of 70 active clients for The Snow Agency. I built and nurtured relationships with hundreds of eCommerce brands through targeted outreach and lead generation. Additionally, I supported daily team meetings, assisting with employee training and.

• Conducted research on institutions of interest and leads to help executives make connections for their startup business.
• Completed User Acceptance Testing using JIRA; reported feedback and insights to our Chief Strategy Officer.
• Collaborated with three other interns to complete Salesforce administration, data inputting, and conference scheduling.

Business And Technology, Concentrations In Marketing And Information Systems

Activities and Societies: Alpha Phi Omega, Semester Abroad in Spain, Stevens Fashion Association of Marketing & Entrepreneurship.

Education record