Kathrin Panchenko Email & Phone Number

Weehawken, Nj, Us

At Caraway Home, I lead multichannel paid social creative strategy across Meta, TikTok, and Youtube, driving consistent growth in paid acquisition. Collaborating with our influencer program, design team, and external partners, I develop impactful creative assets, manage reporting to deliver actionable insights, and refine strategy through iterative improvements and testing.

At Lilo Social, I planned and executed digital ad campaigns for 8+ clients, creating full-funnel strategies by storyboarding and copywriting paid and organic social media content, as well as wireframing landing pages to optimize the customer journey.I led creative direction for key brands, delegated a team of designers to produce impactful creative assets, and sourced influencers to develop high-quality content. I tracked campaign performance, delivered actionable insights, and led initiatives to streamline creative processes and improve team efficiency.

As a Performance Marketing Copywriter, I developed direct response copy for client landing pages, email campaigns, advertorials, and content briefs, driving strong engagement with a 31.4% average open rate and 3.51% click-through rate. I worked closely with our Team Lead to build a team of copywriters and developers, overseeing the writing, design, and development process to ensure timely project completion and high-quality output.

As a Paid Social Analyst, I managed paid social advertising campaigns, utilizing data-driven strategies and audience targeting based on KPI analysis from Facebook Ads Manager, Google Analytics, and Shopify Partners. I oversaw ad spend for up to five clients, ranging from $3,000 to $100,000 per month, and consistently drove revenue growth by A/B testing and refining media buying strategies and content curation.

Edgewater, New Jersey

As a Sales Development Representative, I sourced partnerships with 11 brands, contributing to the acquisition of 70 active clients for The Snow Agency. I built and nurtured relationships with hundreds of eCommerce brands through targeted outreach and lead generation. Additionally, I supported daily team meetings, assisting with employee training and helping refine sales strategies to drive success.

• Conducted research on institutions of interest and leads to help executives make connections for their startup business.• Completed User Acceptance Testing using JIRA; reported feedback and insights to our Chief Strategy Officer.• Collaborated with three other interns to complete Salesforce administration, data inputting, and conference scheduling.

Business And Technology, Concentrations In Marketing And Information Systems

Activities and Societies: Alpha Phi Omega, Semester Abroad in Spain, Stevens Fashion Association of Marketing & Entrepreneurship.

Education record